Hootsuite vs Sprout Social Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Hootsuite | Sprout Social | |
|---|---|---|
| Starts at | $99/mo | $99/mo |
| Number of plans | 4 | 5 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | per-seat | per-seat |
Standard
- Schedule unlimited social posts*
- Generate posts and images with AI
- Respond to messages from one inbox
- Monitor your brand and competitors
- Social accounts
- User seats
- Departmental organization
- Notification management
Professional
Popular- Manage unlimited social accounts
- Automate inbox replies and workflows
- Forecast social trends up to 90 days ahead
- Build custom performance reports
- Social accounts
- User seats
- Departmental organization
- Notification management
Advanced
- Review and approve content with your team
- Assign and auto-route messages to the right team members
- Coordinate content and customer care
- Measure team performance and efficiency
- Social accounts
- User seats
- Departmental organization
- Notification management
Enterprise
- Prove the impact of social with advanced analytics
- Uncover trends across social, digital, and AI with advanced listening
- Secure access with single sign-on (SSO)
- Stay compliant with custom compliance solutions
- Social accounts
- User seats
- Departmental organization
- Notification management
Essentials
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
- Transform data overload into clarity with Trellis, your AI teammate
Standard
- 5 social profiles
- Consolidated inbox and collaboration tools
- Keyword and location monitoring
- Trellis AI agent
- Review management
Professional
Popular- Unlimited social profiles
- Message tagging
- Extensive competitor, tag and paid insights
- Enhance Post by AI Assist
Advanced
- Enhance Reply by AI Assist
- Sentiment in the Smart Inbox and Reviews
- The Sprout API and Helpdesk integrations
- Team productivity and social customer care reports
- Message Spike Alerts
Enterprise
- White-glove onboarding and implementation
- Plan tailored to your enterprise business
- Dedicated service for hassle-free SSO setup
- Priority customer support
Hootsuite vs Sprout Social FAQ
- Which one is cheaper?
- They both start at the same price — $99/mo. The difference is in what you get at each tier.
- Can I use either one for free?
- Neither has a free plan. But Hootsuite and Sprout Social offer a free trial.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Hootsuite: Hootsuite sits in the premium-to-mid range of social media management tools — pricier than scrappy challengers like Buffer or Later, but positioned as the enterprise-grade veteran with deeper analytics and integrations. They're chasing mid-market and enterprise teams willing to pay for reliability and breadth, not price-sensitive solo creators. Sprout Social: Sprout sits squarely in the premium tier of social media management tools — well above Buffer or Later's budget-friendly plans, and closer to Hootsuite Enterprise territory. They're clearly chasing mid-market to enterprise marketing teams who'll pay for polish and reliability, not scrappy startups counting every dollar.
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