Hootsuite vs Sprout Social Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Hootsuite pricing | Sprout Social pricing | |
|---|---|---|
| Starts at | $99/mo | $99/mo |
| Number of plans | 4 | 5 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | per-seat | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
Standard
- Schedule unlimited social posts*
- Generate posts and images with AI
- Respond to messages from one inbox
- Monitor your brand and competitors
- Purchase as many user seats as you need
Professional
Popular- Manage unlimited social accounts
- Automate inbox replies and workflows
- Forecast social trends up to 90 days ahead
- Build custom performance reports
Advanced
- Review and approve content with your team
- Assign and auto-route messages to the right team members
- Coordinate content and customer care
- Measure team performance and efficiency
Enterprise
- Prove the impact of social with advanced analytics
- Uncover trends across social, digital, and AI with advanced listening
- Secure access with single sign-on (SSO)
- Stay compliant with custom compliance solutions
Essentials
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
- Transform data overload into clarity with Trellis, your AI teammate
Standard
- 5 social profiles
- Consolidated inbox and collaboration tools
- Keyword and location monitoring
- Trellis AI agent
- Review management
Professional
Popular- Unlimited social profiles
- Message tagging
- Extensive competitor, tag and paid insights
- Enhance Post by AI Assist
Advanced
- Enhance Reply by AI Assist
- Sentiment in the Smart Inbox and Reviews
- The Sprout API and Helpdesk integrations
- Team productivity and social customer care reports
- Message Spike Alerts
Enterprise
- White-glove onboarding and implementation
- Plan tailored to your enterprise business
- Dedicated service for hassle-free SSO setup
- Priority customer support
Hootsuite vs Sprout Social FAQ
- Which one is cheaper?
- They both start at the same price — $99/mo. The difference is in what you get at each tier.
- Can I use either one for free?
- Neither has a free plan. But Hootsuite and Sprout Social offer a free trial.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Hootsuite: Hootsuite sits firmly at the premium end of social media management, well above Buffer and Later, and closer to Sprout Social in price range. It's chasing teams that want an all-in-one platform with a long feature list, not scrappy creators comparing cost per profile. Sprout Social: Sprout sits firmly in premium territory — its $99 entry tier is already priced above where tools like Buffer or Later start, and by Advanced it's competing with Sprinklr and Khoros territory. They're not chasing budget-conscious solopreneurs; they're winning mid-market and enterprise teams who'll pay for polish, support, and a clean UI over raw feature count.
Still deciding? See the best Hootsuite alternatives or the best Sprout Social alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial