Hunter vs Instantly Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 50 credits per month
- Basic Discover B2B database filters
- AI Assistant in Discover
- Connect 1 email account
- 500 recipients per sequence
- Unlimited team members
- Regular support
Starter
- 2,000 credits per month
- 24,000 credits per year
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Assistant in Discover
- Connect 3 email accounts
- AI Writing Assistant
- Unlimited team members
- Priority support
- Inbox Protection
- Managed email accounts
- Email account slots
- Credit Packs
Growth
Popular- 10,000 credits per month
- 120,000 credits per year
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Assistant in Discover
- Connect 10 email accounts
- AI Writing Assistant
- Unlimited team members
- Priority support
- Inbox Protection
- Managed email accounts
- Email account slots
- Credit Packs
Scale
- 25,000 credits per month
- 300,000 credits per year
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Assistant in Discover
- Connect 20 email accounts
- AI Writing Assistant
- Unlimited team members
- Priority support
- Inbox Protection
- Managed email accounts
- Email account slots
- Credit Packs
Enterprise
- Custom number of credits
- Auto-verification
- Lead enrichment
- AI Assistant in Discover
- Custom number of connected email accounts
- AI Writing Assistant
- Unlimited team members
- Priority support + Account manager
- Inbox Protection
- Managed email accounts
- Email account slots
- Credit Packs
Growth
- Unlimited Email Accounts
- Unlimited Email Warmup
- 1000 Uploaded Contacts
- 5000 Emails Monthly
- Chat Support
Hypergrowth
Popular- Unlimited Email Accounts
- Unlimited Email Warmup
- 25 000 Uploaded Contacts
- 125 000 Emails Monthly
- Premium Live Support
Light Speed
- Everything in Hyper Growth +
- 500 000 Emails Monthly
- 100 000 Uploaded Contacts
- SISR System
Enterprise
- Everything in Light Speed +
- 500 000+ Emails Monthly
- 100 000+ Uploaded Contacts
- Private Deliverability Network
Hunter vs Instantly FAQ
- Which one is cheaper?
- Instantly is the cheaper option, starting at $47/mo vs $49/mo for Hunter.
- Can I use either one for free?
- Hunter has a free plan. Instantly doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Hunter uses usage-based pricing, while Instantly goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Hunter: Hunter sits in the affordable-to-mid range for email finding tools — cheaper than Apollo or ZoomInfo's full suites, but competing directly with tools like Snov.io and Findymail. They're clearly going after SMBs and individual sales reps who want a focused, no-frills prospecting tool without paying for a bloated data platform. Instantly: Instantly sits in the budget-to-mid tier of cold email platforms, undercutting tools like Outreach or Salesloft by a wide margin while targeting a scrappier, more self-serve audience — think SDR teams and solo founders, not enterprise sales orgs. They're competing more directly with Lemlist and Smartlead than with the big CRM-adjacent players.
Still deciding? See the best Hunter alternatives or the best Instantly alternatives, ranked with verified pricing.
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We'll monitor pricing changes for Hunter and Instantly and let you know when something moves.