Iconosquare vs Prowly Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Iconosquare Prowly
Starts at $39/mo Custom
Number of plans 5 0
Free plan
Free trial
Pricing model hybrid N/A

Launch

$39/mo
  • 5 social profiles
  • 1 user
  • 100 posts per month
  • Email support
  • Track your performance with standard analytics and reports backed by 1 year of data retention.
  • Publish at the perfect moment with best time to post suggestions.
  • Create faster with AI-powered caption writing and content ideation tools.

Scale

Popular
$79/mo
  • 5 social profiles
  • 3 users
  • Unlimited posts
  • 1 group
  • Chat & Email support
  • Measure campaign performance and discover what drives results, backed by 2 years of data retention.
  • Maximize ROI with clear insights on promoted post performance.
  • Listen to what matters with competitors, hashtag, and mentions tracking.
  • Collaborate seamlessly with custom content approval workflows.
  • Manage all your social interactions, including DMs, in one inbox.

Excel

$139/mo
  • 5 social profiles
  • 6 users
  • Unlimited posts
  • Unlimited groups
  • Get access to your own dedicated CSM, with:
  • Personalized onboarding, ongoing training & priority support
  • Deliver professional insights with customized and white-label reporting.
  • Benchmark against unlimited competitors.
  • Access unlimited data retention.
  • Integrate seamlessly with your existing tools through API access.

Build your plan with us

Custom
  • 20 to ∞ social profiles
  • 1 to ∞ users
  • Unlimited posts
  • Unlimited groups
  • Tailored to your specific needs
  • Get access to your own dedicated CSM, with:
  • Personalized onboarding, ongoing training & priority support
  • Flexible options to manage as many social profiles as you need.
  • Effortless scalability with a custom plan that grows with you.
  • Purpose-built for agencies, multi-location businesses, and individuals managing large social media portfolios.

Free

$0/mo
  • 2 social profiles
  • 1 user only
  • 10 posts per month per profile
  • Basic analytics
  • Limited reporting
  • Mobile App

Iconosquare vs Prowly FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Iconosquare has a free plan. Prowly doesn't — you'll need to pay from day one.
How do they charge?
Check each product's pricing page for the latest details on how billing works.
Which one is a better deal?
Depends on what you need. Iconosquare: This sits mid-market — not a budget tool like Buffer's cheapest plans, but well below premium enterprise suites like Sprout Social or Khoros. They're clearly courting growing agencies and mid-size brands who've outgrown free tools but don't need enterprise-grade complexity or price tags.

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