Iconosquare vs Publer Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Iconosquare | Publer | |
|---|---|---|
| Starts at | $39/mo | $5/mo |
| Number of plans | 5 | 4 |
| Free plan | ||
| Free trial | ||
| Pricing model | hybrid | per-seat |
Launch
- 5 social profiles
- 1 user
- 100 posts per month
- Email support
- Track your performance with standard analytics and reports backed by 1 year of data retention.
- Publish at the perfect moment with best time to post suggestions.
- Create faster with AI-powered caption writing and content ideation tools.
Scale
Popular- 5 social profiles
- 3 users
- Unlimited posts
- 1 group
- Chat & Email support
- Measure campaign performance and discover what drives results, backed by 2 years of data retention.
- Maximize ROI with clear insights on promoted post performance.
- Listen to what matters with competitors, hashtag, and mentions tracking.
- Collaborate seamlessly with custom content approval workflows.
- Manage all your social interactions, including DMs, in one inbox.
Excel
- 5 social profiles
- 6 users
- Unlimited posts
- Unlimited groups
- Get access to your own dedicated CSM, with:
- Personalized onboarding, ongoing training & priority support
- Deliver professional insights with customized and white-label reporting.
- Benchmark against unlimited competitors.
- Access unlimited data retention.
- Integrate seamlessly with your existing tools through API access.
Build your plan with us
- 20 to ∞ social profiles
- 1 to ∞ users
- Unlimited posts
- Unlimited groups
- Tailored to your specific needs
- Get access to your own dedicated CSM, with:
- Personalized onboarding, ongoing training & priority support
- Flexible options to manage as many social profiles as you need.
- Effortless scalability with a custom plan that grows with you.
- Purpose-built for agencies, multi-location businesses, and individuals managing large social media portfolios.
Free
- 2 social profiles
- 1 user only
- 10 posts per month per profile
- Basic analytics
- Limited reporting
- Mobile App
Free
- 1 user
- 1 workspace
- 3 social accounts (except 𝕏)
- 10 scheduled posts per account
- 25 saved drafts
- 24-hour post history
- Free trials on paid features
- Linkie integration
Professional
Popular- Unlimited scheduling & drafts
- Schedule 1st comments & threads
- Unlimited media storage
- Unlimited workspaces
- Unlimited RSS automations
- Eternal posts history
- Trending posts & news
- Twitter / X integration
Business
- All in Professional
- Unlimited AI prompts
- Analytics insights & reports
- Best times to post
- Competitor analysis
- Hashtag suggestions & analytics
- Spintax-powered post recycling
- Access to Publer API
Enterprise
- All in Business
- Higher volume discounts
- 1:1 onboarding
- Prioritized support
- Unlimited daily posting
- Early access to new features
- Expedited feature requests
- Bank/wire transfer payments
Iconosquare vs Publer FAQ
- Which one is cheaper?
- Publer is the cheaper option, starting at $5/mo vs $39/mo for Iconosquare.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Iconosquare uses hybrid pricing, while Publer goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Iconosquare: This sits mid-market — not a budget tool like Buffer's cheapest plans, but well below premium enterprise suites like Sprout Social or Khoros. They're clearly courting growing agencies and mid-size brands who've outgrown free tools but don't need enterprise-grade complexity or price tags. Publer: Publer is firmly in the budget-to-mid tier, undercutting tools like Buffer and Hootsuite on base price while still offering a credible feature set. They're going after cost-conscious SMBs and freelancers who've outgrown free tools but can't justify $50–$100/mo for a scheduling platform.
Still deciding? See the best Iconosquare alternatives or the best Publer alternatives, ranked with verified pricing.
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