Iconosquare vs Sprout Social Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Iconosquare | Sprout Social | |
|---|---|---|
| Starts at | $39/mo | $99/mo |
| Number of plans | 5 | 5 |
| Free plan | — | |
| Free trial | ||
| Pricing model | hybrid | per-seat |
Launch
- 5 social profiles
- 1 user
- 100 posts per month
- Email support
- Track your performance with standard analytics and reports backed by 1 year of data retention.
- Publish at the perfect moment with best time to post suggestions.
- Create faster with AI-powered caption writing and content ideation tools.
Scale
Popular- 5 social profiles
- 3 users
- Unlimited posts
- 1 group
- Chat & Email support
- Measure campaign performance and discover what drives results, backed by 2 years of data retention.
- Maximize ROI with clear insights on promoted post performance.
- Listen to what matters with competitors, hashtag, and mentions tracking.
- Collaborate seamlessly with custom content approval workflows.
- Manage all your social interactions, including DMs, in one inbox.
Excel
- 5 social profiles
- 6 users
- Unlimited posts
- Unlimited groups
- Get access to your own dedicated CSM, with:
- Personalized onboarding, ongoing training & priority support
- Deliver professional insights with customized and white-label reporting.
- Benchmark against unlimited competitors.
- Access unlimited data retention.
- Integrate seamlessly with your existing tools through API access.
Build your plan with us
- 20 to ∞ social profiles
- 1 to ∞ users
- Unlimited posts
- Unlimited groups
- Tailored to your specific needs
- Get access to your own dedicated CSM, with:
- Personalized onboarding, ongoing training & priority support
- Flexible options to manage as many social profiles as you need.
- Effortless scalability with a custom plan that grows with you.
- Purpose-built for agencies, multi-location businesses, and individuals managing large social media portfolios.
Free
- 2 social profiles
- 1 user only
- 10 posts per month per profile
- Basic analytics
- Limited reporting
- Mobile App
Essentials
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
Standard
- 5 social profiles
- Consolidated inbox and collaboration tools
- Keyword and location monitoring
- Unlimited AI-generated alt text
- Review management
Professional
Popular- Unlimited social profiles
- Message tagging
- Extensive competitor, tag and paid insights
- Enhance Post by AI Assist
Advanced
- Enhance Reply by AI Assist
- Sentiment in the Smart Inbox and Reviews
- The Sprout API and Helpdesk integrations
- Team productivity and social customer care reports
- Message Spike Alerts
Enterprise
- White-glove onboarding and implementation
- Plan tailored to your enterprise business
- Dedicated service for hassle-free SSO setup
- Priority customer support
Iconosquare vs Sprout Social FAQ
- Which one is cheaper?
- Iconosquare starts lower at $39/mo, compared to $99/mo for Sprout Social.
- Can I use either one for free?
- Iconosquare has a free plan. Sprout Social doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Iconosquare uses hybrid pricing, while Sprout Social goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Iconosquare: This sits mid-market — not a budget tool like Buffer's cheapest plans, but well below premium enterprise suites like Sprout Social or Khoros. They're clearly courting growing agencies and mid-size brands who've outgrown free tools but don't need enterprise-grade complexity or price tags. Sprout Social: Sprout sits firmly in the premium tier of social media management — $99/seat to start is expensive compared to Hootsuite or Buffer, and they're not apologizing for it. They're going after mid-market and enterprise marketing teams who need robust analytics and are willing to pay for a polished product, not bootstrapped creators or SMBs watching every dollar.
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