IFTTT vs SerpApi Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

IFTTT SerpApi
Starts at $2/mo $25/mo
Number of plans 3 9
Free plan
Free trial
Pricing model flat-rate usage-based

Free

$0/mo
  • 2 Applets
  • Standard Applet speeds
  • DIY or use published Applets
  • Unlimited Applet runs
  • Free mobile app access
  • Simple no-code integrations
  • 30-day onboarding support

Pro

Popular
$2/mo
  • 20 Applets
  • Fastest Applet speeds
  • Multi-action Applets
  • Webhooks
  • Twitter Applets
  • Increased rate limits
  • Exclusive triggers and actions
  • Customer support

Pro+

$8/mo
  • Unlimited Applets
  • AI services
  • Connect multiple accounts
  • Use queries and filter code
  • Prioritized customer support

Starter

$25/mo
  • 1,000 searches per month
  • 200 throughput per hour

Developer

$75/mo
  • 5,000 searches per month
  • 1,000 throughput per hour

Production

Popular
$150/mo
  • 15,000 searches per month
  • 3,000 throughput per hour
  • U.S. Legal Shield

Big Data

$275/mo
  • 30,000 searches per month
  • 6,000 throughput per hour
  • U.S. Legal Shield

Searcher

$725/mo
  • 100,000 searches per month
  • 20,000 throughput per hour
  • U.S. Legal Shield

Volume

$1475/mo
  • 250,000 searches per month
  • 50,000 throughput per hour
  • U.S. Legal Shield

Infrastructure

$2750/mo
  • 500,000 searches per month
  • 100,000 throughput per hour
  • U.S. Legal Shield

Free

$0/mo
  • 250 searches per month
  • 50 throughput per hour
  • U.S. Legal Shield

Enterprise

Custom
  • Custom searches per month
  • Custom throughput per hour
  • U.S. Legal Shield
  • ZeroTrace Mode
  • Priority support

IFTTT vs SerpApi FAQ

Which one is cheaper?
IFTTT starts lower at $2/mo, compared to $25/mo for SerpApi.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Different approach here. IFTTT uses flat-rate pricing, while SerpApi goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. IFTTT: At $2.99–$8.99/mo, IFTTT is firmly the budget-friendly option in the automation space — significantly cheaper than Zapier or Make, and clearly targeting individual consumers and prosumers rather than business teams. They're not competing on enterprise features; they're competing on accessibility and price. SerpApi: SerpApi sits in the mid-to-premium range for SERP data APIs — not the cheapest scraping option out there, but they're selling reliability and structured data over raw DIY scraping. They're targeting devs and data teams who want clean results without maintaining their own scraper infrastructure.

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