IFTTT Pricing (2026)
Flat-rate, not usage-based — you're not paying per applet or per trigger, just a flat fee for tiered access to features and applet limits. The 40% annual discount is doing a lot of work here since the 'monthly equivalent' pricing on the page is really just annual billing dressed up.
- Free
- $0/mo
- Pro Popular
- $2/mo
- Pro+
- $8/mo
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Free
- 2 Applets
- Standard Applet speeds
- DIY or use published Applets
- Unlimited Applet runs
- Free mobile app access
- Simple no-code integrations
- 30-day onboarding support
Pro
Popular- 20 Applets
- Fastest Applet speeds
- Multi-action Applets
- Webhooks
- Twitter Applets
- Increased rate limits
- Exclusive triggers and actions
- Customer support
Pro+
- Unlimited Applets
- Everything in Pro
- Fastest Applet speeds
- Multi-action Applets
- Twitter Applets
- Increased rate limits
- Exclusive triggers and actions
- AI services
- Connect multiple accounts
- Use queries and filter code
- Prioritized customer support
Does IFTTT have a free plan?
Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $2/mo. Paid tiers also come with a free trial.
What the free plan includes
- 2 Applets
- Standard Applet speeds
- DIY or use published Applets
- Unlimited Applet runs
- Free mobile app access
- Simple no-code integrations
- 30-day onboarding support
AI Pricing Analysis
Pricing Model
Flat-rate, not usage-based — you're not paying per applet or per trigger, just a flat fee for tiered access to features and applet limits. The 40% annual discount is doing a lot of work here since the 'monthly equivalent' pricing on the page is really just annual billing dressed up.
Tier Strategy
Free is bait for hobbyists running a handful of basic automations; Pro ($2.99/mo) targets power users who need more applets and multi-step workflows; Pro+ ($8.99/mo) is for the automation nerds who want higher applet limits and priority features. The upgrade trigger is almost always hitting the applet cap or wanting to chain more complex logic than Free allows.
Competitive Positioning
IFTTT is the budget play in the automation space — Zapier and Make can run $20-50+/mo for comparable usage, so IFTTT wins on price alone. They're clearly chasing consumers and prosumers who find Zapier overkill and overpriced, not enterprise teams needing robust integrations.
Growth Lever
The paywall gates applet quantity and multi-action workflows, so growth comes from users simply outgrowing Free's limits rather than any seat-based expansion — this is a single-user tool, not a team product. There's no real B2B upsell path here; it's pure consumer upgrade-as-you-need-more-automations.
Want the strategist's read on the live page? Read the AI teardown of IFTTT's pricing page →
IFTTT Pricing FAQ
- How much does IFTTT cost?
- Paid plans start at $2/mo, going up to $8/mo for larger teams. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get 2 applets, standard applet speeds, diy or use published applets — plus 4 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial.
- How does the pricing work?
- Flat-rate, not usage-based — you're not paying per applet or per trigger, just a flat fee for tiered access to features and applet limits. The 40% annual discount is doing a lot of work here since the 'monthly equivalent' pricing on the page is really just annual billing dressed up.
- Is there a discount for annual billing?
- Save 40% with yearly billing.
- Which plan makes sense for me?
- Free is bait for hobbyists running a handful of basic automations; Pro ($2.99/mo) targets power users who need more applets and multi-step workflows; Pro+ ($8.99/mo) is for the automation nerds who want higher applet limits and priority features. The upgrade trigger is almost always hitting the applet cap or wanting to chain more complex logic than Free allows.
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Comparing IFTTT to something specific? Try IFTTT vs Activepieces, IFTTT vs Apify, or IFTTT vs Bright Data. Or see the best IFTTT alternatives, ranked.
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