IFTTT Pricing (2026)
Flat monthly fee per account, not per seat or usage — you're paying for access tiers to automation capacity (number of applets, faster check times) rather than any team-based metric. Classic consumer subscription structure dressed up in SaaS clothing.
- Free
- $0/mo
- Pro Popular
- $2/mo
- Pro+
- $8/mo
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Free
- 2 Applets
- Standard Applet speeds
- DIY or use published Applets
- Unlimited Applet runs
- Free mobile app access
- Simple no-code integrations
- 30-day onboarding support
Pro
Popular- 20 Applets
- Fastest Applet speeds
- Multi-action Applets
- Webhooks
- Twitter Applets
- Increased rate limits
- Exclusive triggers and actions
- Customer support
Pro+
- Unlimited Applets
- AI services
- Connect multiple accounts
- Use queries and filter code
- Prioritized customer support
Does IFTTT have a free plan?
Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $2/mo. Paid tiers also come with a free trial.
What the free plan includes
- 2 Applets
- Standard Applet speeds
- DIY or use published Applets
- Unlimited Applet runs
- Free mobile app access
- Simple no-code integrations
- 30-day onboarding support
AI Pricing Analysis
Pricing Model
Flat monthly fee per account, not per seat or usage — you're paying for access tiers to automation capacity (number of applets, faster check times) rather than any team-based metric. Classic consumer subscription structure dressed up in SaaS clothing.
Tier Strategy
Free is a taste test for casual automators running a handful of applets; Pro targets power users who hit the applet cap or want shorter check intervals; Pro+ is for the automation obsessives who need multiple actions per applet and near-instant triggers. The upgrade trigger isn't team growth — it's individual usage intensity hitting a wall.
Competitive Positioning
At under $3-9/month, IFTTT is priced like a hobbyist tool, not a business platform — cheap enough to be an impulse buy, which makes sense since it's competing for consumer mindshare against Zapier's business-first pricing. They're not trying to win enterprise workflows; they're trying to keep DIY automation fans from churning to a free alternative.
Growth Lever
The paywall gates applet volume, multi-action applets, and trigger speed — the stuff that matters once someone's automation habit gets serious. Expansion revenue here comes entirely from individual users upgrading as their personal use case grows, not from seat expansion, since there's no team/collaboration layer to speak of.
Want the strategist's read on the live page? Read the AI teardown of IFTTT's pricing page →
IFTTT Pricing FAQ
- How much does IFTTT cost?
- Paid plans start at $2/mo, going up to $8/mo for larger teams. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get 2 applets, standard applet speeds, diy or use published applets — plus 4 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial.
- How does the pricing work?
- Flat monthly fee per account, not per seat or usage — you're paying for access tiers to automation capacity (number of applets, faster check times) rather than any team-based metric. Classic consumer subscription structure dressed up in SaaS clothing.
- Is there a discount for annual billing?
- Save 40% with annual billing.
- Which plan makes sense for me?
- Free is a taste test for casual automators running a handful of applets; Pro targets power users who hit the applet cap or want shorter check intervals; Pro+ is for the automation obsessives who need multiple actions per applet and near-instant triggers. The upgrade trigger isn't team growth — it's individual usage intensity hitting a wall.
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Comparing IFTTT to something specific? Try IFTTT vs Activepieces, IFTTT vs Apify, or IFTTT vs Bright Data. Or see the best IFTTT alternatives, ranked.
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