Automation Software Pricing (2026)
What 15 automation tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Sep 30, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Automation pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| IFTTT | $2/mo | 3 | Yes | Yes |
| Oxylabs | $6/mo | 3 | No | Yes |
| Make | $12/mo | 5 | Yes | No |
| Apify | $19/mo | 5 | Yes | No |
| Browse AI | $19/mo | 4 | Yes | No |
| Firecrawl | $19/mo | 6 | Yes | No |
| ScrapingBee | $19/mo | 5 | Yes | Yes |
| Zapier | $19/mo | 4 | Yes | Yes |
| Activepieces | $20/mo | 4 | Yes | No |
| SerpApi | $25/mo | 6 | Yes | No |
| Zoho Flow | $25/mo | 3 | Yes | Yes |
| Pipedream | $29/mo | 5 | Yes | No |
| ScraperAPI | $49/mo | 5 | No | Yes |
| Bright Data | Custom | 8 | No | Yes |
| Parabola | Custom | 2 | Yes | No |
Every automation tool we track, cheapest first
-
IFTTT
Connect your apps and devices.
At under $3-9/month, IFTTT is priced like a hobbyist tool, not a business platform — cheap enough to be an impulse buy, which makes sense since it's competing for consumer mindshare against Zapier's business-first pricing. They're not trying to win enterprise workflows; they're trying to keep DIY automation fans from churning to a free alternative.
Plans: Free $0/mo · Pro $2/mo · Pro+ $8/mo
-
Oxylabs
Proxies and web intelligence.
Oxylabs plays in the premium tier of the proxy market — their residential entry price undercuts on paper, but the custom-quote model on Datacenter signals they're chasing enterprise and high-volume customers rather than competing on sticker price. They're not trying to win the budget scraper crowd; they're positioning for teams that need reliability and scale and will pay for it.
Plans: Residential Proxies $6/mo · Web Scraper API $49/mo · Datacenter Proxies Contact Sales
-
Make
Visual workflow automation.
Make undercuts Zapier pretty aggressively at comparable usage levels, positioning itself as the technical-but-affordable option for teams who want visual workflow building without paying per-task pricing that balloons fast. It's chasing ops-minded builders and dev-adjacent teams who outgrew no-code simplicity but aren't ready for custom-code integration platforms.
Plans: Free $0/mo · Core $12/mo · Pro $21/mo · Teams $38/mo · Enterprise Contact Sales
-
Apify
Web scraping and automation platform.
Apify sits in the middle of the web-scraping/automation category — pricier than raw open-source scraping libraries or bare proxy services, but cheaper and more self-serve than enterprise data-extraction platforms that require sales calls to get a quote. The free tier and $19 entry point are clearly aimed at winning developers early, betting that usage growth (not upsell pressure) carries them up the ladder.
Plans: Free $0/mo · Starter $19/mo · Scale $199/mo · Business $999/mo · Enterprise Contact Sales
-
Browse AI
Scrape and monitor any website, no code.
At $19 entry and a steep cliff to $500, Browse AI is cheap to get started but the Premium tier prices out small teams fast compared to scraping tools like Octoparse or Apify that scale more gradually. They're clearly chasing hobbyists and solo builders at the low end while hoping usage growth forces a jump to enterprise-level spend.
Plans: Free $0/mo · Personal $19/mo · Professional $69/mo · Premium $500/mo
-
Firecrawl
Turn websites into LLM-ready data.
Sits mid-market — not a race-to-the-bottom scraper tool, but not enterprise-only either, with Enterprise reserved for custom/high-volume deals. The jump from Standard to Growth (4x price) suggests they're trying to capture serious AI/data teams willing to pay real money once scraping becomes core infrastructure, not just casual devs.
Plans: Free Plan $0/mo · Hobby $19/mo · Standard $99/mo · Growth $399/mo · Scale $719/mo · Enterprise Contact Sales
-
ScrapingBee
Web scraping API that handles browsers.
Sits in the mid-range of the scraping API space — pricier than bare-bones proxy services but cheaper than enterprise data extraction platforms. They're chasing developers and small teams who want reliable scraping without building their own proxy infrastructure, not massive enterprises with custom SLA needs.
Plans: Hobby $19/mo · Freelance $49/mo · Startup $99/mo · Business $249/mo · Business + $599/mo
-
Zapier
Automate work across apps.
Zapier's the premium incumbent in the automation space — Make and n8n undercut it hard on price for similar or greater flexibility. They're not competing on cost; they're selling the deepest app ecosystem and the least technical learning curve to teams who'll pay for convenience over savings.
Plans: Free $0/mo · Professional $19/mo · Team $69/mo · Enterprise Contact Sales
-
Activepieces
Open-source no-code automation.
At $20/mo for Plus, Activepieces undercuts Zapier and Make on entry pricing while still offering a real free tier — they're clearly positioned as the budget-friendly, open-source-friendly alternative for teams priced out of legacy automation tools. The $200 Team tier is where things get less clearly 'cheap,' putting them in more direct competition with mid-market players rather than the DIY crowd.
Plans: Free $0/mo · Plus $20/mo · Team $200/mo · Ultimate Contact Sales
-
SerpApi
Real-time search engine results API.
They're mid-market for scraping APIs — pricier than raw DIY scraping setups but cheaper than enterprise data providers, positioning as the reliable managed option for teams that don't want to maintain their own scraping infra. No free trial is a notable gap versus competitors who lead with a trial to reduce eval friction.
Plans: Free $0/mo · Starter $25/mo · Developer $75/mo · Production $150/mo · Big Data $275/mo · Enterprise Contact Sales
-
Zoho Flow
Integration workflows from Zoho.
At $25-41/mo entry pricing, Zoho Flow undercuts Zapier and Make on headline cost while still offering a real free tier, positioning itself as the value pick for teams already in the Zoho ecosystem or price-sensitive about automation spend. It's not chasing enterprise iPaaS budgets — it's going after SMBs who want Zapier-like functionality without Zapier-like bills as usage climbs.
Plans: Free $0/mo · Standard $25/mo · Professional $41/mo
-
Pipedream
Connect APIs with code-level control.
Pipedream sits mid-pack compared to Zapier and Make — cheaper entry point than Zapier's per-task pricing at scale, but the Connect tier at $99/mo (or $1,188 annually) signals they're chasing a different, higher-value buyer: platform teams who want embedded integrations rather than marketers automating spreadsheets. They're not the budget option once you look past the free/Basic tiers.
Plans: Free $0/mo · Basic $29/mo · Advanced $49/mo · Connect $99/mo · Business Contact Sales
-
ScraperAPI
Proxy API for web scraping.
Sits mid-market — pricier than bare-bones proxy services but cheaper than enterprise scraping platforms with dedicated infrastructure. They're chasing developers and small-to-mid teams who want reliability without negotiating an enterprise contract.
Plans: Hobby $49/mo · Startup $149/mo · Business $299/mo · Scaling $475/mo · Professional $975/mo
-
Bright Data
Web data platform and proxies.
Bright Data is the enterprise-grade premium player in the proxy and web data space — they're not trying to win on price, they're winning on infrastructure scale, compliance coverage, and product breadth. They're going after data engineering teams and large enterprises who've already burned themselves on cheaper, less reliable alternatives.
Plans: Proxy Networks Pricing Contact Sales · Web Scraper API Pricing Contact Sales · Scraping Functions Pricing Contact Sales · Scraping Browser Pricing Contact Sales · SERP API Pricing Contact Sales · Web Unlocker Pricing Contact Sales · Datasets Pricing Contact Sales · Bright Insights Pricing Contact Sales
-
Parabola
Drag-and-drop data workflows.
Parabola isn't competing on cheapness or an enterprise price tag — it's positioned as accessible at the bottom (free forever, no credit card) and then jumps straight to high-touch enterprise sales with no clear middle tier. That gap suggests they're chasing prosumers and small ops teams on one end, and larger companies willing to do a POC on the other, skipping the mid-market self-serve buyer entirely.
Plans: Self-Serve Plans $0/mo · Business Plans Contact Sales
Automation Software Pricing FAQ
- How much does automation software cost?
- Entry prices run from $2/mo (IFTTT) to $49/mo (ScraperAPI), with a median entry price of $19/mo across the 13 priced products we track.
- What is the cheapest automation software?
- IFTTT has the lowest entry price of the automation software we track, at $2/mo. Oxylabs ($6/mo) and Make ($12/mo) are next. IFTTT and Make are free to start on.
- Is there free automation software?
- Yes — IFTTT, Make, Apify and 9 more offer a free plan.
- How is automation software usually priced?
- 8 of the 15 automation tools we track use usage based pricing, against 6 on hybrid and 1 on flat rate.