Automation Software Pricing (2026)
What 15 automation tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Aug 05, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Automation pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| IFTTT | $2/mo | 3 | Yes | Yes |
| Make | $12/mo | 5 | Yes | No |
| Firecrawl | $16/mo | 6 | Yes | No |
| Zapier | $19/mo | 4 | Yes | Yes |
| SerpApi | $25/mo | 9 | Yes | No |
| Zoho Flow | $25/mo | 3 | Yes | Yes |
| Apify | $29/mo | 4 | Yes | No |
| Pipedream | $29/mo | 5 | Yes | No |
| Browse AI | $48/mo | 4 | Yes | No |
| ScraperAPI | $49/mo | 7 | No | Yes |
| ScrapingBee | $49/mo | 5 | Yes | Yes |
| Activepieces | Custom | 2 | Yes | No |
| Bright Data | Custom | 8 | No | Yes |
| Oxylabs | Custom | 7 | No | Yes |
| Parabola | Custom | 2 | Yes | Yes |
Every automation tool we track, cheapest first
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IFTTT
Connect your apps and devices.
At $2.99–$8.99/mo, IFTTT is firmly the budget-friendly option in the automation space — significantly cheaper than Zapier or Make, and clearly targeting individual consumers and prosumers rather than business teams. They're not competing on enterprise features; they're competing on accessibility and price.
Plans: Free $0/mo · Pro $2/mo · Pro+ $8/mo
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Make
Visual workflow automation.
Make undercuts Zapier at nearly every comparable tier, positioning itself as the budget-friendly power-user alternative for teams that want visual, complex automation without paying Zapier's per-task premium. They're chasing technically-inclined teams and agencies who've outgrown simple triggers but balk at enterprise iPaaS pricing.
Plans: Free $0/mo · Core $12/mo · Pro $21/mo · Teams $38/mo · Enterprise Contact Sales
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Firecrawl
Turn websites into LLM-ready data.
Firecrawl sits in the mid-market for web scraping/crawling APIs — not the cheapest (there are open-source self-host options), but significantly undercutting enterprise scraping platforms like Apify or Diffbot at scale. They're going after the AI/LLM developer crowd who needs clean markdown output, not just raw HTML.
Plans: Free Plan $0/mo · Hobby $16/mo · Standard $83/mo · Growth $333/mo · Scale $599/mo · Enterprise Contact Sales
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Zapier
Automate work across apps.
Zapier is the premium-priced default in the iPaaS space — Make and n8n both undercut it significantly for comparable or higher task volumes. They're not competing on price; they're banking on brand trust, the largest app directory in the category, and being the 'safe' pick that non-technical ops people already know how to use.
Plans: Free $0/mo · Professional $19/mo · Team $69/mo · Enterprise Contact Sales
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SerpApi
Real-time search engine results API.
SerpApi sits in the mid-to-premium range for SERP data APIs — not the cheapest scraping option out there, but they're selling reliability and structured data over raw DIY scraping. They're targeting devs and data teams who want clean results without maintaining their own scraper infrastructure.
Plans: Free $0/mo · Starter $25/mo · Developer $75/mo · Production $150/mo · Big Data $275/mo · Searcher $725/mo · Volume $1475/mo · Infrastructure $2750/mo · Enterprise Contact Sales
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Zoho Flow
Integration workflows from Zoho.
At $25–$41/mo (billed annually), Zoho Flow is squarely in the budget-to-mid tier — cheaper than Zapier or Make at comparable volumes, and clearly targeting SMBs already in the Zoho ecosystem or price-sensitive teams fleeing Zapier's cost creep.
Plans: Free $0/mo · Standard $25/mo · Professional $41/mo
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Apify
Web scraping and automation platform.
Apify sits in the mid-to-premium range for web scraping infrastructure, competing with tools like Bright Data and Oxylabs at the high end and lighter DIY setups at the low end. They're clearly targeting developers and data teams who want a managed platform rather than raw proxy/infrastructure — the actor marketplace and workflow tooling is the differentiator, not just cheap compute.
Plans: Free $0/mo · Starter $29/mo · Scale $199/mo · Business $999/mo
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Pipedream
Connect APIs with code-level control.
Pipedream sits below Zapier and Make on price for technical users, deliberately targeting developers who find no-code tools too limiting. They're not competing on simplicity — they're competing on flexibility and API-first design, which puts them closer to n8n or Temporal than to Zapier.
Plans: Free $0/mo · Basic $29/mo · Advanced $49/mo · Connect $99/mo · Business Contact Sales
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Browse AI
Scrape and monitor any website, no code.
They're positioned in the mid-market of no-code web scraping tools — cheaper than enterprise players like Apify or Diffbot at scale, but pricier than bare-bones DIY options. The target customer is clearly the technical-but-not-a-developer persona: ops folks, growth teams, and researchers who want power without writing scrapers from scratch.
Plans: Free $0/mo · Personal $48/mo · Professional $87/mo · Premium $500/mo
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ScraperAPI
Proxy API for web scraping.
They're mid-market — not the cheapest option (plenty of DIY proxy setups exist), but well below enterprise scraping platforms like Zyte or Apify at scale. They're targeting technical teams who want a managed, reliable solution without building proxy infrastructure themselves.
Plans: Hobby $49/mo · Startup $149/mo · Business $299/mo · Scaling $475/mo · Professional $975/mo · Advanced $1975/mo · Enterprise Contact Sales
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ScrapingBee
Web scraping API that handles browsers.
Mid-market positioning — not the cheapest scraping API out there (Scraperapi has lower entry points), but not enterprise-only either. They're clearly targeting developers and growth-stage startups who need reliability without a procurement process.
Plans: Freelance $49/mo · Startup $99/mo · Business $249/mo · Business + $599/mo · Custom Contact Sales
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Activepieces
Open-source no-code automation.
They're positioning as the open-source-friendly, budget-conscious alternative to Zapier and Make — the MIT-licensed self-hosted option alone signals they're hunting developer-led teams and cost-sensitive buyers who'd otherwise roll their own. Not the cheapest if you scale flows aggressively, but the entry point is hard to argue with.
Plans: Standard $0/mo · Ultimate Contact Sales
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Bright Data
Web data platform and proxies.
Bright Data is the enterprise-grade premium player in the proxy and web data space — they're not trying to win on price, they're winning on infrastructure scale, compliance coverage, and product breadth. They're going after data engineering teams and large enterprises who've already burned themselves on cheaper, less reliable alternatives.
Plans: Proxy Networks Pricing Contact Sales · Web Scraper API Pricing Contact Sales · Scraping Functions Pricing Contact Sales · Scraping Browser Pricing Contact Sales · SERP API Pricing Contact Sales · Web Unlocker Pricing Contact Sales · Datasets Pricing Contact Sales · Bright Insights Pricing Contact Sales
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Oxylabs
Proxies and web intelligence.
Oxylabs sits in the premium-to-mid range of the proxy market — not the cheapest (Bright Data competes closely at the top, while smaller players undercut on GB rates), but they're selling reliability and scale to enterprise buyers who can't afford downtime or blocks. They're going after data teams and large-scale scrapers, not hobbyists.
Plans: Residential Proxies Contact Sales · Datacenter Proxies Contact Sales · Web Scraper API Contact Sales · Web Unblocker Contact Sales · Mobile Proxies Contact Sales · ISP Proxies Contact Sales · SOCKS5 Proxies Contact Sales
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Parabola
Drag-and-drop data workflows.
They're not competing on price — the 'build with our team' option signals they're going after ops and data teams that want outcomes, not just tooling. That puts them closer to a managed service play than a self-serve automation tool like Zapier or Make, and they're pricing accordingly.
Plans: Build on your own $0/mo · Build with our team Contact Sales
Automation Software Pricing FAQ
- How much does automation software cost?
- Entry prices run from $2/mo (IFTTT) to $49/mo (ScrapingBee), with a median entry price of $25/mo across the 11 priced products we track.
- What is the cheapest automation software?
- IFTTT has the lowest entry price of the automation software we track, at $2/mo. Make ($12/mo) and Firecrawl ($16/mo) are next. IFTTT and Make are free to start on.
- Is there free automation software?
- Yes — IFTTT, Make, Firecrawl and 9 more offer a free plan.
- How is automation software usually priced?
- 11 of the 15 automation tools we track use usage based pricing, against 2 on hybrid and 1 on flat rate.