Zapier Pricing (2026)
Task volume is the real value metric here, not seats — those $19.99/$69 sticker prices are entry points at the lowest task tier, and the actual bill climbs as your automations execute more tasks per month. So two teams on 'Professional' can pay wildly different amounts depending on how much they're actually running through Zapier.
- Free
- $0/mo
- Professional
- $19/mo
- Team
- $69/mo
- Enterprise
- Contact Sales
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Free
- Zapier automation platform
- Unlimited Zap workflows, Tables, and Forms
- Two-step Zap workflows
- Zapier Copilot*
Professional
- Multi-step Zap workflows
- Unlimited Premium apps
- Webhooks
- Email and live chat** support
- AI fields
- Conditional form logic
Team
- 25 users
- Shared Zap workflows and folders
- Shared app connections
- SAML SSO
- Priority support
Enterprise
- Unlimited users
- Advanced admin permissions and app controls
- Advanced deployment options
- Annual task limits
- Observability
- Technical Account Manager***
- Priority support with screen sharing
Does Zapier have a free plan?
Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $19/mo. Paid tiers also come with a free trial.
What the free plan includes
- Zapier automation platform
- Unlimited Zap workflows, Tables, and Forms
- Two-step Zap workflows
- Zapier Copilot*
AI Pricing Analysis
Pricing Model
Task volume is the real value metric here, not seats — those $19.99/$69 sticker prices are entry points at the lowest task tier, and the actual bill climbs as your automations execute more tasks per month. So two teams on 'Professional' can pay wildly different amounts depending on how much they're actually running through Zapier.
Tier Strategy
Free is for someone dabbling with a single simple workflow (5 tasks, single-step Zaps). Professional unlocks multi-step Zaps and unlimited premium apps, which is where most solo users and small teams live until they need to share workflows. Team is built for orgs that need shared workspaces and centralized management across multiple builders, and Enterprise kicks in once you need SSO, custom data retention, or governance over who can touch what.
Competitive Positioning
Zapier is the premium-priced default in the iPaaS space — Make and n8n both undercut it significantly for comparable or higher task volumes. They're not competing on price; they're banking on brand trust, the largest app directory in the category, and being the 'safe' pick that non-technical ops people already know how to use.
Growth Lever
The paywall is really two dials at once: task volume and collaboration features. Teams get squeezed as their automations scale up in usage, then get pushed again when they need shared folders, roles, or governance — so growth comes from usage creep as much as from adding seats.
Want the strategist's read on the live page? Read the AI teardown of Zapier's pricing page →
Zapier Pricing FAQ
- How much does Zapier cost?
- Paid plans start at $19/mo, going up to $69/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get zapier automation platform, unlimited zap workflows, tables, and forms, two-step zap workflows — plus 1 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial.
- How does the pricing work?
- Task volume is the real value metric here, not seats — those $19.99/$69 sticker prices are entry points at the lowest task tier, and the actual bill climbs as your automations execute more tasks per month. So two teams on 'Professional' can pay wildly different amounts depending on how much they're actually running through Zapier.
- Is there a discount for annual billing?
- Pay yearly (Save 33%).
- Which plan makes sense for me?
- Free is for someone dabbling with a single simple workflow (5 tasks, single-step Zaps). Professional unlocks multi-step Zaps and unlimited premium apps, which is where most solo users and small teams live until they need to share workflows. Team is built for orgs that need shared workspaces and centralized management across multiple builders, and Enterprise kicks in once you need SSO, custom data retention, or governance over who can touch what.
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Comparing Zapier to something specific? Try Zapier vs Make, Zapier vs n8n, or Zapier vs Activepieces. Or see the best Zapier alternatives, ranked.
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