Instantly vs Lusha Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Instantly pricing | Lusha pricing | |
|---|---|---|
| Starts at | $47/mo | $37/mo |
| Number of plans | 4 | 5 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Growth
- Unlimited Email Accounts
- Unlimited Email Warmup
- 1000 Uploaded Contacts
- 5000 Emails Monthly
- Chat Support
Hypergrowth
Popular- Unlimited Email Accounts
- Unlimited Email Warmup
- 25 000 Uploaded Contacts
- 125 000 Emails Monthly
- Premium Live Support
Light Speed
- 500 000 Emails Monthly
- 100 000 Uploaded Contacts
- SISR System
Enterprise
- 500 000+ Emails Monthly
- 100 000+ Uploaded Contacts
- Private Deliverability Network
Free
- Verified emails & phones
- Basic & advanced filters
- Company advanced data
- Automated email sequences
- Call recordings & AI Insights
Starter
- Contact & company lookalikes
- Bulk enrichment
- AI assistant
- 5 buying intent topics
Pro
- 2 free seats
- API
- CSV enrichment
- Signals
- Webhooks
Premium
Popular- 5 free seats
- API Advanced
- Team management
- Credit allocation
- 5 buying intent topics, unlimited results
Scale
- 50%+ off price per credit
- SSO
- 25 buying intent topics, unlimited results
- Advanced compliance
- Dedicated success team*
- Priority support
Instantly vs Lusha FAQ
- Which one is cheaper?
- Lusha is the cheaper option, starting at $37/mo vs $47/mo for Instantly.
- Can I use either one for free?
- Lusha has a free plan. Instantly doesn't — you'll need to pay from day one.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Instantly: Instantly sits in the mid-market lane — cheaper than all-in-one sales engagement platforms like Outreach or Salesloft, but priced above bare-bones warmup-only tools. They're clearly courting the cold email/agency crowd who want deliverability infrastructure without paying enterprise SaaS prices. Lusha: Lusha sits in the mid-market of the sales intelligence space — pricier than bare-bones scrapers but noticeably cheaper than heavyweight platforms like ZoomInfo or Cognism. They're clearly courting SMBs and individual reps who want solid contact data without an enterprise contract or a six-figure commitment.
Still deciding? See the best Instantly alternatives or the best Lusha alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial