Instantly vs Lusha Pricing (2026)

Which one is cheaper?

Instantly starts lower at $47/mo, compared to $49/mo for Lusha.

Can I use either one for free?

Lusha has a free plan. Instantly doesn't — you'll need to pay from day one.

How do they charge?

Different approach here. Instantly uses flat-rate pricing, while Lusha goes with usage-based. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Instantly: Instantly sits in the budget-to-mid tier of cold email platforms, undercutting tools like Outreach or Salesloft by a wide margin while targeting a scrappier, more self-serve audience — think SDR teams and solo founders, not enterprise sales orgs. They're competing more directly with Lemlist and Smartlead than with the big CRM-adjacent players. Lusha: Lusha sits in the mid-market of the B2B contact data space, undercutting ZoomInfo and Apollo's team plans but not trying to be the cheapest option in the room. They're going after individual contributors and lean sales teams who want quality data without an enterprise contract.

Still deciding? See the best Instantly alternatives or the best Lusha alternatives, ranked with verified pricing.