Instantly vs Mailshake Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Growth
- Unlimited Email Accounts
- Unlimited Email Warmup
- 1000 Uploaded Contacts
- 5000 Emails Monthly
- Chat Support
Hypergrowth
Popular- Unlimited Email Accounts
- Unlimited Email Warmup
- 25 000 Uploaded Contacts
- 125 000 Emails Monthly
- Premium Live Support
Light Speed
- Everything in Hyper Growth +
- 500 000 Emails Monthly
- 100 000 Uploaded Contacts
- SISR System
Enterprise
- Everything in Light Speed +
- 500 000+ Emails Monthly
- 100 000+ Uploaded Contacts
- Private Deliverability Network
Starter
- 1 email address per account
- 1,500 email sends per month
- UNLIMITED uploaded contacts
- 50 free data finder credits
- UNLIMITED email warmup
- UNLIMITED campaigns per month
- UNLIMITED email verification
- Mail accounts from any provider
- Automated email sequences
- A/B Testing
- AI email writing with SHAKESpeare
Email Outreach
Popular- 2 email addresses per account
- UNLIMITED email sends per month
- UNLIMITED uploaded contacts
- 50 free data finder credits
- UNLIMITED email warmup
- UNLIMITED campaigns per month
- UNLIMITED email verification
- Email Rotation
- Email Personalization
- Advanced scheduling & throttling
- Unified inbox
- Salesforce / Pipedrive / Hubspot
- 1,000+ integrations via Zapier
- Prospects view
- Browser extension
- Email template management
Sales Engagement
- 10 email addresses per account
- UNLIMITED email sends per month
- UNLIMITED uploaded contacts
- 2,500 free data finder credits
- UNLIMITED email warmup
- UNLIMITED campaigns per month
- UNLIMITED email verification
- 5 phone numbers
- Power phone dialer
- UNLIMITED free dialer minutes to North American phone numbers
- Salesforce / Pipedrive / Hubspot
- Unified inbox
- Phone scripts
- Lead temperature
- Account level view & organization
- Create custom tasks
- 1 on 1 Onboarding Call
Agency Plan
- All of Sales Engagement
- Unlimited Email Addresses
Instantly vs Mailshake FAQ
- Which one is cheaper?
- Mailshake is the cheaper option, starting at $29/mo vs $47/mo for Instantly.
- Can I use either one for free?
- Neither has a free plan.
- How do they charge?
- Different approach here. Instantly uses flat-rate pricing, while Mailshake goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Instantly: Instantly sits in the budget-to-mid tier of cold email platforms, undercutting tools like Outreach or Salesloft by a wide margin while targeting a scrappier, more self-serve audience — think SDR teams and solo founders, not enterprise sales orgs. They're competing more directly with Lemlist and Smartlead than with the big CRM-adjacent players. Mailshake: They're mid-market priced — not as cheap as Lemlist's entry tier or as expensive as Outreach and Salesloft, which run $100-150+ per seat. They're clearly going after SMB sales teams and agencies who want something more capable than a basic email tool but can't justify enterprise contracts.
Still deciding? See the best Instantly alternatives or the best Mailshake alternatives, ranked with verified pricing.
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We'll monitor pricing changes for Instantly and Mailshake and let you know when something moves.