Instantly vs Woodpecker Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Instantly | Woodpecker | |
|---|---|---|
| Starts at | $47/mo | $35/mo |
| Number of plans | 4 | 1 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Growth
- Unlimited Email Accounts
- Unlimited Email Warmup
- 1000 Uploaded Contacts
- 5000 Emails Monthly
- Chat Support
Hypergrowth
Popular- Unlimited Email Accounts
- Unlimited Email Warmup
- 25 000 Uploaded Contacts
- 125 000 Emails Monthly
- Premium Live Support
Light Speed
- 500 000 Emails Monthly
- 100 000 Uploaded Contacts
- SISR System
Enterprise
- 500 000+ Emails Monthly
- 100 000+ Uploaded Contacts
- Private Deliverability Network
Contacted prospects
- Emails monthly
- Stored prospects
- Warm-ups
- Lead Finder credits
- Catch-all email address verification
- Unlimited team members
- Unlimited email accounts
Instantly vs Woodpecker FAQ
- Which one is cheaper?
- Woodpecker is the cheaper option, starting at $35/mo vs $47/mo for Instantly.
- Can I use either one for free?
- Neither has a free plan. But Woodpecker offers a free trial.
- How do they charge?
- Different approach here. Instantly uses hybrid pricing, while Woodpecker goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Instantly: Instantly sits mid-market — cheaper than Smartlead or Apollo's outbound tiers at the entry point, but the jump to Light Speed at $358 signals they're chasing agencies and high-volume senders who'd otherwise look at enterprise cold-email infra. No free plan or trial is a deliberate signal: they're not fighting for hobbyists, they want teams already committed to cold outbound as a channel.
Still deciding? See the best Instantly alternatives or the best Woodpecker alternatives, ranked with verified pricing.
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