Instapage vs Wix Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Create
- Website & landing page builder
- Reusable page blocks and forms
- Real-time visual collaboration
- Triggered popups and sticky bars
- AI content
- Contacts and email
- Programmatic pages
Optimize
Popular- Server-side A/B testing
- Hypothesis setting
- Experimentation history
- Customizable traffic splitting
- Scheduling
- Multi-step forms
- Dynamic text replacement
Convert
- Enterprise-ready platform
- Ad-to-page personalization
- Global elements
- Root domain publishing
- Heatmaps
- Direct lead bypass
- CSM & professional services
Business Elite
- Free domain for 1 year
- Unlimited storage space
- Multi-cloud hosting
- Advanced marketing suite
- Accept payments
- Advanced eCommerce
- Scheduling and services
- Advanced developer platform
- 100 site collaborators
Business
Popular- Free domain for 1 year
- 100 GB storage space
- Multi-cloud hosting
- Standard marketing suite
- Accept payments
- Standard eCommerce
- Scheduling and services
- 10 site collaborators
Core
- Free domain for 1 year
- 50 GB storage space
- Multi-cloud hosting
- Basic marketing suite
- Accept payments
- Basic eCommerce
- Scheduling and services
- 5 site collaborators
Light
- Free domain for 1 year
- 2 GB storage space
- Multi-cloud hosting
- Light marketing suite
- 2 site collaborators
Free
- Reliable web hosting
- Intuitive drag and drop editor
- No-code design features
- 1000's of templates
Instapage vs Wix FAQ
- Which one is cheaper?
- Wix is the cheaper option, starting at $17/mo vs $99/mo for Instapage.
- Can I use either one for free?
- Wix has a free plan. Instapage doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Instapage uses hybrid pricing, while Wix goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Instapage: Instapage sits firmly in premium territory — $99/mo as an entry price is steep next to Unbounce or Leadpages, which start much lower. They're clearly not chasing budget-conscious solopreneurs; they're going after mid-market and enterprise marketing teams who'll treat page performance as a revenue lever, not a nice-to-have. Wix: Wix sits mid-market against Squarespace and Shopify — cheaper entry point than Shopify's ecommerce-first pricing, but pricier at the top end than Squarespace once you factor in the annual-only discount structure. They're chasing small business owners who want an all-in-one website+store solution without dealing with app marketplaces or plugin sprawl.
Still deciding? See the best Instapage alternatives or the best Wix alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Instapage and Wix and let you know when something moves. See how competitor pricing monitoring works.