Instapage vs WordPress.com Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Instapage pricing | WordPress.com pricing | |
|---|---|---|
| Starts at | $99/mo | $9/mo |
| Number of plans | 3 | 5 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | flat-rate |
Price is one row. To weigh the features too, use our feature comparison template →
Create
- Website & landing page builder
- Reusable page blocks and forms
- Real-time visual collaboration
- Triggered popups and sticky bars
- AI content
- Contacts and email
- Programmatic pages
Optimize
Popular- Server-side A/B testing
- Hypothesis setting
- Experimentation history
- Customizable traffic splitting
- Scheduling
- Multi-step forms
- Dynamic text replacement
Convert
- Enterprise-ready platform
- Ad-to-page personalization
- Global elements
- Root domain publishing
- Heatmaps
- Direct lead bypass
- CSM & professional services
Personal
- 6 GB storage
- Unlimited pages, posts, users, and visitors
- Free domain for one year
- No ads for visitors
- Guided website builder (usage limits apply)
- Dozens of premium themes
- Free support
- Extend your site with WordPress plugins
Premium
Popular- 13 GB storage
- Unlimited pages, posts, users, and visitors
- Free domain for one year
- No ads for visitors
- Create your site with a guided website builder
- All premium themes
- Free support
- Extend your site with WordPress plugins
- Premium stats and analytics
- Add payment buttons (New)
- Upload videos
Business
- 50 GB storage
- Unlimited pages, posts, users, and visitors
- Free domain for one year
- No ads for visitors
- Create your site with a guided website builder
- All premium themes
- Free 24/7 priority expert support
- Extend your site with WordPress plugins
- Premium stats and analytics
- Add payment buttons
- Use VideoPress with 250GB dedicated storage
- Built-in site assistant
- Free business email account for one year (Email)
- Email marketing (New)
- Free advertising credits worth $200
- Real-time backups and one-click restores
- SFTP/SSH, WP-CLI, Git commands, and GitHub Deployments
Commerce
- 50 GB storage
- Unlimited pages, posts, users, and visitors
- Free domain for one year
- No ads for visitors
- Create your site with a guided website builder
- Premium store themes
- Free 24/7 priority expert support
- Extend your site with WordPress plugins
- Premium stats and analytics
- Add payment buttons
- Use VideoPress with 250GB dedicated storage
- Built-in site assistant
- Free business email account for one year
- Email marketing
- Free advertising credits worth $200
- Real-time backups and one-click restores
- SFTP/SSH, WP-CLI, Git commands, and GitHub Deployments
- Ecommerce tools and WooCommerce experience
- Sell in 60+ countries
Enterprise
Instapage vs WordPress.com FAQ
- Which one is cheaper?
- WordPress.com is the cheaper option, starting at $9/mo vs $99/mo for Instapage.
- Can I use either one for free?
- WordPress.com has a free plan. Instapage doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Instapage uses hybrid pricing, while WordPress.com goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Instapage: Instapage sits firmly in premium territory — $99/mo as an entry price is steep next to Unbounce or Leadpages, which start much lower. They're clearly not chasing budget-conscious solopreneurs; they're going after mid-market and enterprise marketing teams who'll treat page performance as a revenue lever, not a nice-to-have. WordPress.com: WordPress.com sits mid-to-premium compared to bare-metal hosting + self-installed WordPress, but it's pricier than scrappy site builders like Wix or Squarespace at the top end — Commerce at $70/mo is steep for what's essentially a CMS subscription. They're clearly banking on brand trust and the free-to-paid funnel rather than competing purely on price.
Still deciding? See the best Instapage alternatives or the best WordPress.com alternatives, ranked with verified pricing.
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