Judge.me vs Sellfy Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Judge.me Sellfy
Starts at $15/mo $39/mo
Number of plans 2 3
Free plan
Free trial
Pricing model flat-rate flat-rate

Free

$0/mo
  • Unlimited product & store reviews
  • Unlimited photo & video reviews
  • Google Rich Snippets
  • Displays (Reviews, Ratings, Carousels)
  • 24/7 chat and email support
  • SOC 2 Type 2, ISO 27001
  • Unlimited Reviews
  • Reviews Widget & Star Rating Badge
  • Cards Carousel
  • Testimonial Carousel
  • Video Carousel
  • Reviews Grid
  • UGC Instagram Shopping
  • Medals
  • Trust Badge
  • Reviews Carousel
  • Pop-up & Floating Sidebar
  • Unlimited Review Requests
  • Unlimited Photo & Video Reviews
  • Automatic scheduling
  • Shopify Customer Accounts
  • Product variants
  • Past orders & custom lists
  • Review submission form
  • Email delivery time
  • Repeat orders and variants
  • Links and QR codes
  • Store Reviews
  • Bundles Review Collection
  • Shop app
  • Other Apps & Spreadsheets
  • AliExpress
  • Amazon
  • Etsy
  • Google Business Profile
  • Reply
  • AI sentiment and topics
  • Review management with tags
  • Social proof banners
  • SEO Rich Snippets
  • Dedicated listing on reviews site
  • AI Assistant: Sidekick integration
  • Workflow Automation: Shopify Flow
  • Push Notification: PushOwl
  • Smart email templates
  • Email logo
  • Support for widgets and emails in 38 languages
  • Custom email sender domain
  • Widget colors
  • Header themes
  • Widget texts
  • Live preview for customization
  • Review display on empty products
  • Expanded media gallery
  • Customer support help screen
  • Review source tags
  • Widget CSS customization
  • Email tone of voice
  • 24/7 support via email and chat

Awesome

$15/mo
  • AI (snippets, summary, responses)
  • Social media and Google Shopping
  • Referrals & coupons
  • All integrations
  • Full customization
  • Unlimited Reviews
  • Reviews Widget & Star Rating Badge
  • Cards Carousel
  • Testimonial Carousel
  • Video Carousel
  • Reviews Grid
  • UGC Instagram Shopping
  • Medals
  • Trust Badge
  • Reviews Carousel
  • Pop-up & Floating Sidebar
  • AI Reviews Summary
  • Review Snippets
  • Happy Customers Page (All Reviews)
  • Questions & Answers
  • Unlimited Review Requests
  • Unlimited Photo & Video Reviews
  • Automatic scheduling
  • Shopify Customer Accounts
  • Product variants
  • Past orders & custom lists
  • Review submission form
  • Email delivery time
  • Repeat orders and variants
  • Links and QR codes
  • Store Reviews
  • Bundles Review Collection
  • Automatic Reminders
  • Coupons
  • Email content optimization
  • SMS
  • Referrals
  • Custom schedule per product
  • Customer segments
  • Shop app
  • Other Apps & Spreadsheets
  • AliExpress
  • Amazon
  • Etsy
  • Google Business Profile
  • Reply
  • AI sentiment and topics
  • Review management with tags
  • Spam & Profanity Filter
  • AI auto-publish
  • Social proof banners
  • SEO Rich Snippets
  • Dedicated listing on reviews site
  • TikTok Shop
  • Google Shopping
  • Social Media Push
  • Facebook & Instagram Shop
  • AI Assistant: Sidekick integration
  • Workflow Automation: Shopify Flow
  • Push Notification: PushOwl
  • Email & Automation: Mailchimp, Dotdigital, Klaviyo, Omnisend
  • Customer Support: Gorgias, Tidio
  • SMS Marketing: SMSBump, Reviewbit
  • Loyalty & Rewards: Smile, LoyaltyLion
  • Smart email templates
  • Email logo
  • Support for widgets and emails in 38 languages
  • Custom email sender domain
  • Widget colors
  • Header themes
  • Widget texts
  • Live preview for customization
  • Review display on empty products
  • Expanded media gallery
  • Customer support help screen
  • Review source tags
  • Widget CSS customization
  • Email tone of voice
  • AI product review summary
  • AI review highlights and keywords
  • Review content translation
  • Drag-and-drop email editor
  • Advanced email customization
  • Reviews section themes
  • Custom questions
  • Product grouping
  • Email add-ons
  • Product variants
  • Multilingual sorting
  • Custom star icons
  • Show Judge.me trust marks
  • 24/7 support via email and chat

Starter

Popular
$39/mo
  • Up to $10k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Core marketing features
  • Transaction fees
  • Digital products
  • Physical product
  • Subscriptions
  • Print-on-demand products
  • Maximum product file size
  • Custom fields
  • Product migration
  • Store editor
  • Store themes
  • Apply custom code
  • Connect your own domain
  • Remove "Sellfy" branding
  • Store design migration
  • Coupon codes
  • Customer reviews
  • Free Email marketing credits
  • Product upselling
  • Cart abandonment
  • Affiliate program
  • PayPal/Stripe gateway support
  • Free SSL certificate
  • Optimized for mobile devices
  • Advanced VAT & tax settings
  • Integrations
  • 24/7 email support
  • Priority support

Business

$79/mo
  • Up to $50k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Custom fields
  • Core marketing features
  • Product upselling
  • Cart abandonment
  • Affiliate marketing
  • Transaction fees
  • Digital products
  • Physical product
  • Subscriptions
  • Print-on-demand products
  • Maximum product file size
  • Product migration
  • Store editor
  • Store themes
  • Apply custom code
  • Connect your own domain
  • Remove "Sellfy" branding
  • Store design migration
  • Coupon codes
  • Customer reviews
  • Free Email marketing credits
  • Cart abandonment
  • Affiliate program
  • PayPal/Stripe gateway support
  • Free SSL certificate
  • Optimized for mobile devices
  • Advanced VAT & tax settings
  • Integrations
  • 24/7 email support
  • Priority support

Premium

$159/mo
  • Up to $200k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Custom fields
  • Core marketing features
  • Product upselling
  • Cart abandonment
  • Affiliate marketing
  • Product and design migration
  • Priority support
  • Transaction fees
  • Digital products
  • Physical product
  • Subscriptions
  • Print-on-demand products
  • Maximum product file size
  • Product migration
  • Store editor
  • Store themes
  • Apply custom code
  • Connect your own domain
  • Remove "Sellfy" branding
  • Store design migration
  • Coupon codes
  • Customer reviews
  • Free Email marketing credits
  • Affiliate program
  • PayPal/Stripe gateway support
  • Free SSL certificate
  • Optimized for mobile devices
  • Advanced VAT & tax settings
  • Integrations
  • 24/7 email support

Judge.me vs Sellfy FAQ

Which one is cheaper?
Judge.me starts lower at $15/mo, compared to $39/mo for Sellfy.
Can I use either one for free?
Judge.me has a free plan. Sellfy doesn't — though they do offer a free trial.
How do they charge?
Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Judge.me: They're the aggressive low-cost option in the Shopify reviews space, undercutting competitors like Yotpo and Okendo by a wide margin. The $15 ceiling is a direct pitch to mid-market Shopify merchants who are tired of review apps that scale fees alongside their success. Sellfy: Sellfy sits in the mid-market of digital commerce platforms — cheaper than Shopify with apps stacked on, but pricier than bare-bones options like Gumroad's free tier. They're clearly targeting creators and small digital businesses who want an all-in-one storefront without stitching together tools, and the annual discount to $29/mo makes Starter competitive for that audience.

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