Keyhole vs Brand24 Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Keyhole Brand24
Starts at Custom $249/mo
Number of plans 0 5
Free plan
Free trial
Pricing model N/A hybrid

Individual

$249/mo
  • 2K mentions / mo
  • 1 user
  • Update every 12h
  • AI Sentiment Analysis

Team

$349/mo
  • 10k mentions / mo
  • Unlimited users
  • Update every hour
  • Chat Support
  • AI Sentiment Analysis

Pro

Popular
$499/mo
  • 40K mentions / mo
  • Unlimited users
  • Realtime updates
  • Priority support
  • Lightning Search
  • AI Sentiment Analysis
  • AI Events Detection
  • AI Brand Assistant
  • AI Insights (for 2 projects)
  • AI Topics (for 2 projects)
  • Smart Context Search (add-on)

Business

$699/mo
  • 100K mentions / mo
  • Unlimited users
  • Realtime updates
  • Priority support
  • Lightning Search
  • AI Sentiment Analysis
  • AI Events Detection
  • AI Brand Assistant
  • AI Insights (for 5 projects)
  • Unlimited AI Topics
  • Smart Context Search (add-on)
  • Client Success Lead
  • Advanced Reports

Enterprise

$1499/mo
  • Custom mentions limit
  • Unlimited users
  • Realtime update
  • Priority support
  • Lightning Search
  • AI Sentiment Analysis
  • AI Events Detection
  • AI Brand Assistant
  • Unlimited AI Insights
  • Unlimited AI Topics
  • Smart Context Search
  • Client Success Lead
  • Advanced Reports
  • Dedicated consulting
  • AI Visibility module

Keyhole vs Brand24 FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Neither has a free plan. But Brand24 offers a free trial.
How do they charge?
Check each product's pricing page for the latest details on how billing works.
Which one is a better deal?
Depends on what you need. Brand24: At $249-$1499/mo, Brand24 sits firmly in the premium tier of social listening tools — well above lightweight mention trackers but positioned to compete with heavyweight platforms like Brandwatch or Sprinklr at a fraction of their cost. They're clearly courting mid-market and agency budgets rather than bootstrapped startups.

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