KnowBe4 vs 1Password Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
SAT Foundation
- Unlimited Phishing Security Tests
- Phish Alert Button
- Phishing Reply Tracking
- Social Engineering Indicators (SEI)
- Automated Security Awareness Program (ASAP)
- Automated Training Campaigns
- Security 'Hints & Tips'
- Assessments
- AI-Selected Phishing Templates
- AI-Recommended Optional Learning
- KnowBe4 Learner App
- Content Manager
- Multilingual SCORM Packages
- Upload Your Own Training Content
- Foundation Training Library (200+ pieces of content)
- Industry Benchmarking
- Reporting
- Audit Log
- User Provisioning via Active Directory or SCIM Integration
- SSO/SAML Integration
- Smart Groups
- Multi-tenant support
- 1st Party Integrations (All KnowBe4 products)
- Risk Score powered by SmartRisk Engine
- Global Technical Support
- Compliance Plus (Optional Add-on)
- PhishER™ Plus (Stand-alone product or optional to add-on)
- KnowBe4 Student Edition (Optional add-on)
SAT Advanced
Popular- Unlimited Phishing Security Tests
- Phish Alert Button
- Phishing Reply Tracking
- Social Engineering Indicators (SEI)
- Automated Security Awareness Program (ASAP)
- Automated Training Campaigns
- Security 'Hints & Tips'
- Assessments
- AI-Selected Phishing Templates
- AI-Recommended Optional Learning
- KnowBe4 Learner App
- Content Manager
- Multilingual SCORM Packages
- Upload Your Own Training Content
- Foundation Training Library (200+ pieces of content)
- Advanced Training Library (1000+ pieces of content)
- USB Drive Test
- Physical QR Code
- Callback Phishing
- Industry Benchmarking
- Reporting
- Audit Log
- User Provisioning via Active Directory or SCIM Integration
- SSO/SAML Integration
- Smart Groups
- Multi-tenant support
- Security Roles
- Reporting API
- 1st Party Integrations (All KnowBe4 products)
- 3rd Party Integrations (Cornerstone)
- Graph API
- User Event API
- Webhook API
- Risk Score powered by SmartRisk Engine
- Monthly Email Exposure Check (EEC Pro)
- PasswordIQ
- Second Chance
- AI Defense Agents (AIDA)
- Global Technical Support
- Compliance Plus (Optional Add-on)
- PhishER™ Plus (Stand-alone product or optional to add-on)
- KnowBe4 Student Edition (Optional add-on)
- SecurityCoach™ (Optional Add-on)
Individual
- Generate passwords securely
- Autosave and autofill credentials
- Share items securely with anyone
- Use on all of your devices
- Get alerts for weak or compromised credentials
Families
- Invite up to 5 family members
- Share unlimited vaults
- Manage access with simple admin controls
Teams Starter Pack
- Add up to 10 additional seats at per member pricing
- Share passwords and sensitive data
- Stay informed with actionable security alerts
- Assign access with role-based permissions
- Build securely with 1Password Developer tools
- Get help with friendly support and onboarding resources
Business
- Integrate with Okta, Entra ID, OneLogin, Duo, and more
- Collaborate securely with role-based vault sharing and permissions.
- Strengthen security hygiene with Watchtower alerts
KnowBe4 vs 1Password FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan. But 1Password offers a free trial.
- How do they charge?
- Different approach here. KnowBe4 uses per-seat pricing, while 1Password goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. KnowBe4: At $1.63–$2.40/seat/month for Foundation, KnowBe4 sits in the mid-market range — not the cheapest (Proofpoint Security Awareness and Cofense can run higher, smaller players like Curricula ran lower before acquisition), but they're trading on brand recognition and content depth rather than price. They're going after orgs that want a known vendor with audit-ready reporting. 1Password: 1Password sits in the mid-to-premium range for password managers — more expensive than Bitwarden (which has a generous free tier) but competitive with Dashlane and LastPass at the business level. They're not chasing the budget buyer; the no-free-plan stance signals they're targeting users who associate price with trustworthiness in a security product.
Keep tabs on both.
We'll monitor pricing changes for KnowBe4 and 1Password and let you know when something moves.