KnowBe4 Pricing (2026)

Straight per-seat licensing where the seat is the only value metric — no usage tiers, no add-on modules baked into the sticker price. The catch is you're locked into a 3-year term to get the quoted MSRP, so the headline rate isn't really a monthly commitment, it's a 36-month one.

From $2/mo 2 plans per-seat Best KnowBe4 alternatives → KnowBe4's competitors →
SAT Foundation
$2/mo per seat
SAT Advanced Popular
$3/mo per seat
Verified Aug 23, 2026 Official pricing page
Screenshot of KnowBe4's pricing page showing its plans and prices
Their pricing page, captured Aug 23, 2026

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SAT Foundation

$2/mo per seat
  • Unlimited Phishing Security Tests
  • Phish Alert Button
  • Phishing Reply Tracking
  • Social Engineering Indicators (SEI)
  • Automated Security Awareness Program (ASAP)
  • Automated Training Campaigns
  • Security 'Hints & Tips'
  • Assessments
  • KnowBe4 Learner App
  • Content Manager
  • Multilingual SCORM Packages
  • Upload Your Own Training Content
  • Foundation Training Library (200+ pieces of content)
  • USB Drive Test
  • Physical QR Code
  • Industry Benchmarking
  • Reporting
  • Audit Log
  • User Provisioning via Active Directory or SCIM Integration
  • SSO/SAML Integration
  • Smart Groups
  • Security Roles
  • Reporting API
  • 1st Party Integrations (All KnowBe4 products)

SAT Advanced

Popular
$3/mo per seat
  • Unlimited Phishing Security Tests
  • Phish Alert Button
  • Phishing Reply Tracking
  • Social Engineering Indicators (SEI)
  • Automated Security Awareness Program (ASAP)
  • Automated Training Campaigns
  • Security 'Hints & Tips'
  • Assessments
  • AI-Selected Phishing Templates
  • AI-Recommended Optional Learning
  • KnowBe4 Learner App
  • Content Manager
  • Multilingual SCORM Packages
  • Upload Your Own Training Content
  • Foundation Training Library (200+ pieces of content)
  • Advanced Training Library (1000+ pieces of content)
  • USB Drive Test
  • Physical QR Code
  • Callback Phishing
  • Industry Benchmarking
  • Reporting
  • Audit Log
  • User Provisioning via Active Directory or SCIM Integration
  • SSO/SAML Integration
  • Smart Groups
  • Multi-tenant support
  • Security Roles
  • Reporting API
  • 1st Party Integrations (All KnowBe4 products)
  • 3rd Party Integrations (Cornerstone)
  • Graph API
  • User Event API

Does KnowBe4 have a free plan?

No. KnowBe4 lists no free plan or trial on its pricing page. Paid plans start at $2/mo.

Want free? Bitwarden, Cookiebot, and CookieYes have free plans: see all KnowBe4 alternatives →

AI Pricing Analysis

Pricing Model

Straight per-seat licensing where the seat is the only value metric — no usage tiers, no add-on modules baked into the sticker price. The catch is you're locked into a 3-year term to get the quoted MSRP, so the headline rate isn't really a monthly commitment, it's a 36-month one.

Tier Strategy

SAT Foundation covers basic phishing simulation and training content for orgs that just need to check the compliance box, while SAT Advanced is for teams that want deeper behavioral analytics or more sophisticated attack simulations. The upgrade trigger is usually an audit or insurance requirement pushing security teams past checkbox training into something they can actually report on.

Competitive Positioning

At $2.40-$3.75/seat/month, KnowBe4 sits mid-to-premium in the security awareness training space — pricier than bare-bones phishing simulators but justified by being the category's most recognized name. They're going after mid-market and enterprise buyers who want the safe, well-known vendor rather than shopping purely on price.

Growth Lever

Seat count is the primary expansion path since pricing is tiered by headcount bands up to 1001+, so growth comes automatically as customers add employees. The Foundation-to-Advanced jump is the other lever, likely gated on more advanced simulation types, reporting depth, or risk-scoring features that security leaders need to justify the program's ROI to their board.

Want the strategist's read on the live page? Read the AI teardown of KnowBe4's pricing page →

KnowBe4 Pricing FAQ

How much does KnowBe4 cost?
Paid plans start at $2/mo, going up to $3/mo for larger teams.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
Straight per-seat licensing where the seat is the only value metric — no usage tiers, no add-on modules baked into the sticker price. The catch is you're locked into a 3-year term to get the quoted MSRP, so the headline rate isn't really a monthly commitment, it's a 36-month one.
Is there a discount for annual billing?
Non-profit and competitive upgrade discounts available.
Which plan makes sense for me?
SAT Foundation covers basic phishing simulation and training content for orgs that just need to check the compliance box, while SAT Advanced is for teams that want deeper behavioral analytics or more sophisticated attack simulations. The upgrade trigger is usually an audit or insurance requirement pushing security teams past checkbox training into something they can actually report on.

More Security pricing

All Security pricing →

Comparing KnowBe4 to something specific? Try KnowBe4 vs 1Password, KnowBe4 vs Aqua Security, or KnowBe4 vs Bitdefender GravityZone. Or see the best KnowBe4 alternatives, ranked.

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