KnowBe4 Pricing (2026)

Straight per-seat licensing locked into a 3-year term, with rates sliding down as headcount climbs through six defined tiers. You're not paying for usage or modules — you're paying per employee you want trained, with the price baked in for three years regardless of what happens to your org chart.

From $2/mo 2 plans per-seat Best KnowBe4 alternatives → KnowBe4's competitors →
SAT Foundation
$2/mo per seat
SAT Advanced Popular
$3/mo per seat
Verified Sep 20, 2026 Official pricing page

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KnowBe4 has changed its pricing 2 times since we started watching. Last change Sep 20, 2026.

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Screenshot of KnowBe4's pricing page showing its plans and prices
Their pricing page, captured Sep 20, 2026

SAT Foundation

$2/mo per seat
  • Unlimited Phishing Security Tests
  • Phish Alert Button
  • Phishing Reply Tracking
  • Social Engineering Indicators (SEI)
  • Automated Security Awareness Program (ASAP)
  • Automated Training Campaigns
  • Security 'Hints & Tips'
  • Assessments
  • KnowBe4 Learner App
  • Content Manager
  • Multilingual SCORM Packages
  • Upload Your Own Training Content
  • Foundation Training Library (200+ pieces of content)
  • USB Drive Test
  • Physical QR Code
  • Callback Phishing
  • Industry Benchmarking
  • Reporting
  • Audit Log
  • User Provisioning via Active Directory or SCIM Integration
  • SSO/SAML Integration
  • Smart Groups
  • Multi-tenant support
  • Security Roles
  • Reporting API
  • 1st Party Integrations (All KnowBe4 products)
  • 3rd Party Integrations (Cornerstone)
  • Graph API

SAT Advanced

Popular
$3/mo per seat
  • Unlimited Phishing Security Tests
  • Phish Alert Button
  • Phishing Reply Tracking
  • Social Engineering Indicators (SEI)
  • Automated Security Awareness Program (ASAP)
  • Automated Training Campaigns
  • Security 'Hints & Tips'
  • Assessments
  • AI-Selected Phishing Templates
  • AI-Recommended Optional Learning
  • Simulated Vishing
  • KnowBe4 Learner App
  • Content Manager
  • Multilingual SCORM Packages
  • Upload Your Own Training Content
  • Foundation Training Library (200+ pieces of content)
  • Advanced Training Library (1000+ pieces of content)
  • USB Drive Test
  • Physical QR Code
  • Callback Phishing
  • Industry Benchmarking
  • Reporting
  • Audit Log
  • User Provisioning via Active Directory or SCIM Integration
  • SSO/SAML Integration
  • Smart Groups
  • Multi-tenant support
  • Security Roles
  • Reporting API
  • 1st Party Integrations (All KnowBe4 products)
  • 3rd Party Integrations (Cornerstone)
  • Graph API

Does KnowBe4 have a free plan?

No. KnowBe4 lists no free plan or trial on its pricing page. Paid plans start at $2/mo.

Want free? Bitwarden, Cookiebot, and CookieYes have free plans: see all KnowBe4 alternatives →

AI Pricing Analysis

Pricing Model

Straight per-seat licensing locked into a 3-year term, with rates sliding down as headcount climbs through six defined tiers. You're not paying for usage or modules — you're paying per employee you want trained, with the price baked in for three years regardless of what happens to your org chart.

Tier Strategy

Foundation is the bare-bones security awareness training play — checkbox compliance for orgs that just need phishing sims and basic courseware. Advanced is for security teams that want more robust content libraries, richer reporting, or deeper customization once leadership starts asking for real risk metrics instead of just 'we ran the training.'

Competitive Positioning

KnowBe4 sits mid-to-premium in the security awareness training space — not the cheapest per-seat option, but they're leaning on brand recognition and category-creator status to justify it. They're clearly chasing mid-market to enterprise deals (the 1001+ custom quote tier and non-profit/competitive-upgrade discounts signal they want to out-muscle smaller SAT vendors on renewals.

Growth Lever

Seat count is the primary lever — as companies hire, they're locked into paying more within the same 3-year contract. The Foundation-to-Advanced jump is the secondary lever, likely gated behind more sophisticated phishing simulation templates, analytics, or content depth that security teams need to prove ROI to their board.

Want the strategist's read on the live page? Read the AI teardown of KnowBe4's pricing page →

KnowBe4 Pricing FAQ

How much does KnowBe4 cost?
Paid plans start at $2/mo, going up to $3/mo for larger teams.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
Straight per-seat licensing locked into a 3-year term, with rates sliding down as headcount climbs through six defined tiers. You're not paying for usage or modules — you're paying per employee you want trained, with the price baked in for three years regardless of what happens to your org chart.
Which plan makes sense for me?
Foundation is the bare-bones security awareness training play — checkbox compliance for orgs that just need phishing sims and basic courseware. Advanced is for security teams that want more robust content libraries, richer reporting, or deeper customization once leadership starts asking for real risk metrics instead of just 'we ran the training.'

More Security pricing

All Security pricing →

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