KnowBe4 Pricing (2026)

Straight per-seat model on a 3-year term — you're paying for access to security awareness training (SAT) per employee, per month. Volume bands kick in at 25 seats, so this is clearly built for SMB and up, not individual users or tiny teams.

2 plans per-seat
SAT Foundation
Contact Sales
SAT Advanced Popular
Contact Sales
Verified Jul 26, 2026 Official pricing page
Screenshot of KnowBe4's pricing page showing its plans and prices
Their pricing page, captured Jul 26, 2026

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SAT Foundation

Contact Sales
  • Unlimited Phishing Security Tests
  • Phish Alert Button
  • Phishing Reply Tracking
  • Social Engineering Indicators (SEI)
  • Automated Security Awareness Program (ASAP)
  • Automated Training Campaigns
  • Security 'Hints & Tips'
  • Assessments
  • AI-Selected Phishing Templates
  • AI-Recommended Optional Learning
  • KnowBe4 Learner App
  • Content Manager
  • Multilingual SCORM Packages
  • Upload Your Own Training Content
  • Foundation Training Library (200+ pieces of content)
  • Industry Benchmarking
  • Reporting
  • Audit Log
  • User Provisioning via Active Directory or SCIM Integration
  • SSO/SAML Integration
  • Smart Groups
  • Multi-tenant support
  • 1st Party Integrations (All KnowBe4 products)
  • Risk Score powered by SmartRisk Engine
  • Global Technical Support
  • Compliance Plus (Optional Add-on)
  • PhishER™ Plus (Stand-alone product or optional to add-on)
  • KnowBe4 Student Edition (Optional add-on)

SAT Advanced

Popular
Contact Sales
  • Unlimited Phishing Security Tests
  • Phish Alert Button
  • Phishing Reply Tracking
  • Social Engineering Indicators (SEI)
  • Automated Security Awareness Program (ASAP)
  • Automated Training Campaigns
  • Security 'Hints & Tips'
  • Assessments
  • AI-Selected Phishing Templates
  • AI-Recommended Optional Learning
  • KnowBe4 Learner App
  • Content Manager
  • Multilingual SCORM Packages
  • Upload Your Own Training Content
  • Foundation Training Library (200+ pieces of content)
  • Advanced Training Library (1000+ pieces of content)
  • USB Drive Test
  • Physical QR Code
  • Callback Phishing
  • Industry Benchmarking
  • Reporting
  • Audit Log
  • User Provisioning via Active Directory or SCIM Integration
  • SSO/SAML Integration
  • Smart Groups
  • Multi-tenant support
  • Security Roles
  • Reporting API
  • 1st Party Integrations (All KnowBe4 products)
  • 3rd Party Integrations (Cornerstone)
  • Graph API
  • User Event API
  • Webhook API
  • Risk Score powered by SmartRisk Engine
  • Monthly Email Exposure Check (EEC Pro)
  • PasswordIQ
  • Second Chance
  • AI Defense Agents (AIDA)
  • Global Technical Support
  • Compliance Plus (Optional Add-on)
  • PhishER™ Plus (Stand-alone product or optional to add-on)
  • KnowBe4 Student Edition (Optional add-on)
  • SecurityCoach™ (Optional Add-on)

AI Pricing Analysis

Pricing Model

Straight per-seat model on a 3-year term — you're paying for access to security awareness training (SAT) per employee, per month. Volume bands kick in at 25 seats, so this is clearly built for SMB and up, not individual users or tiny teams.

Tier Strategy

Foundation covers the basics for orgs that need compliance-driven SAT without much customization; Advanced is for security teams that want deeper content libraries, more automation, or richer reporting. The upgrade trigger is usually when admins hit the ceiling on phishing simulation variety or need more granular campaign controls.

Competitive Positioning

At $1.63–$2.40/seat/month for Foundation, KnowBe4 sits in the mid-market range — not the cheapest (Proofpoint Security Awareness and Cofense can run higher, smaller players like Curricula ran lower before acquisition), but they're trading on brand recognition and content depth rather than price. They're going after orgs that want a known vendor with audit-ready reporting.

Growth Lever

Seat count is the primary expansion driver — as headcount grows, you move down the volume band and pricing adjusts, but total spend climbs. The bigger lever is the Foundation-to-Advanced upsell, which is likely where their AEs spend most of their time, since Advanced pricing runs roughly 55–70% higher per seat across all bands.

KnowBe4 Pricing FAQ

How much does KnowBe4 cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
Straight per-seat model on a 3-year term — you're paying for access to security awareness training (SAT) per employee, per month. Volume bands kick in at 25 seats, so this is clearly built for SMB and up, not individual users or tiny teams.
Is there a discount for annual billing?
Non-profit and competitive upgrade discounts available.
Which plan makes sense for me?
Foundation covers the basics for orgs that need compliance-driven SAT without much customization; Advanced is for security teams that want deeper content libraries, more automation, or richer reporting. The upgrade trigger is usually when admins hit the ceiling on phishing simulation variety or need more granular campaign controls.

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