Later vs Planable Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Later Planable
Starts at $18/mo $33/mo
Number of plans 3 3
Free plan
Free trial
Pricing model hybrid hybrid

Starter

$18/mo
  • 1 social set (8 profiles total)
  • 1 user
  • Instagram, Facebook, & TikTok Best Time to Post (New)
  • Schedule up to 30 posts per profile
  • AI content tools (5 AI credits /month)
  • Platform analytics (Up to 3 months)
  • Link in Bio
  • Basic customer support

Growth

Popular
$37/mo
  • 2 social sets (16 profiles total)
  • 2 users
  • Multi-profile Best Times to Post (New)
  • Smart Scheduling with Future Trends (New)
  • Internal & External collaboration and approvals
  • Social inbox
  • Schedule up to 180 posts per profile
  • AI content tools (50 AI credits /month)
  • Platform analytics (up to 1 year)
  • UGC collection
  • Custom roles and permissions

Scale

$82/mo
  • 6 social sets (48 profiles total)
  • 4 users
  • Custom analytics
  • Competitive benchmarking
  • Future industry insights
  • Brand Health (New)
  • Brand Mentions (New)
  • Unlimited posts
  • AI content tools (100 AI credits /month)
  • Platform analytics (up to 2 years)
  • Priority support

Basic

$33/mo
  • 60 posts/ workspace/ month
  • Unlimited users
  • 4 social pages/ workspace
  • 2 types of approval
  • Feed & Calendar views
  • 3 campaigns/ workspace
  • MCP Connector

Pro

Popular
$49/mo
  • 150 posts/ workspace/ month
  • Unlimited users
  • 10 social pages/ workspace
  • 3 types of approval
  • Feed, Calendar & Grid views
  • 10 campaigns/ workspace
  • MCP Connector
  • Public API

Enterprise

Custom
  • Unlimited posts
  • Multi-level approvals
  • Feed, Calendar, Grid & List views
  • Pay by bank/ wire transfer
  • Dedicated account manager
  • Unlimited campaigns
  • SSO integration
  • MCP Connector
  • Public API
  • Social inbox add-on available
  • Analytics add-on available

Later vs Planable FAQ

Which one is cheaper?
Later starts lower at $18/mo, compared to $33/mo for Planable.
Can I use either one for free?
Neither has a free plan. But Later and Planable offer a free trial.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Later: Sitting well under $100/mo even at the top tier, Later reads as the budget-to-mid option in the social media management space, especially next to tools like Sprout Social or Hootsuite's enterprise tiers. They're clearly courting freelancers, small agencies, and creators who want scheduling muscle without paying for a bloated platform. Planable: At $33-49/mo, Planable sits in the mid-market, undercutting heavyweights like Sprout Social or Hootsuite Team plans that often start north of $100/mo per user. They're clearly courting small-to-mid agencies and marketing teams who want collaboration polish without enterprise-level spend.

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