Later vs Publer Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Later pricing Publer pricing
Starts at $18/mo $5/mo
Number of plans 3 4
Free plan —
Free trial
Pricing model hybrid per-seat

Price is one row. To weigh the features too, use our feature comparison template →

Starter

$18/mo
  • 1 social set (8 profiles total)
  • 1 user
  • Instagram Reels Audio (New)
  • Instagram, Facebook, & TikTok Best Time to Post (New)
  • Schedule up to 30 posts per profile
  • AI content tools (5 AI credits /month)
  • Platform analytics (Up to 3 months)
  • Link in Bio
  • Basic customer support

Growth

Popular
$37/mo
  • 2 social sets (16 profiles total)
  • 2 users
  • Multi-profile Best Times to Post (New)
  • Smart Scheduling with Future Trends
  • Internal & External collaboration and approvals
  • Social inbox
  • Schedule up to 180 posts per profile
  • AI content tools (50 AI credits /month)
  • Platform analytics (up to 1 year)
  • UGC collection
  • Custom roles and permissions

Scale

$82/mo
  • 6 social sets (48 profiles total)
  • 4 users
  • Meta Ads Analytics (New)
  • Custom analytics
  • Competitive benchmarking
  • Future industry insights
  • Brand Health
  • Brand Mentions
  • Unlimited posts
  • AI content tools (100 AI credits /month)
  • Platform analytics (up to 2 years)
  • Priority support

Free

$0/mo
  • 1 user
  • 1 workspace
  • 3 social accounts (except 𝕏)
  • 10 scheduled posts per account
  • 25 saved drafts
  • 24-hour post history
  • Free trials on paid features
  • Linkie integration

Professional

Popular
$5/mo
  • Unlimited scheduling & drafts
  • Schedule 1st comments & threads
  • Unlimited media storage
  • Unlimited workspaces
  • Unlimited RSS automations
  • Eternal posts history
  • Trending posts & news
  • Twitter / X integration

business

$10/mo
  • Unlimited AI prompts
  • Analytics insights & reports
  • Best times to post
  • Competitor analysis
  • Hashtag suggestions & analytics
  • Spintax-powered post recycling
  • Access to Publer API

Enterprise

Custom
  • Higher volume discounts
  • 1:1 onboarding
  • Prioritized support
  • Unlimited daily posting
  • Early access to new features
  • Expedited feature requests
  • Bank/wire transfer payments

Later vs Publer FAQ

Which one is cheaper?
Publer is the cheaper option, starting at $5/mo vs $18/mo for Later.
Can I use either one for free?
Publer has a free plan. Later doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Later uses hybrid pricing, while Publer goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Later: Later sits in the low-to-mid range of the social media management category — cheaper than heavyweights like Sprout Social or Hootsuite's higher tiers, but not dirt cheap given the add-on costs stack up fast. They're clearly courting small businesses and solo marketers who want an affordable entry point but will pay more as they scale accounts and team members. Publer: At $5-$10/mo base pricing, Publer is aggressively positioned as the budget option against Hootsuite, Sprout Social, and Buffer, all of which start much higher. They're clearly hunting solopreneurs, agencies, and small businesses who feel priced out of the bigger platforms but still want multi-account management.

Still deciding? See the best Later alternatives or the best Publer alternatives, ranked with verified pricing.

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