Leadpages vs Swipe Pages Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Leadpages | Swipe Pages | |
|---|---|---|
| Starts at | $10/mo | $29/mo |
| Number of plans | 6 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | flat-rate | flat-rate |
Starter
- 5 pages
- 1 custom domain
- 4K AI credits/mo
Pro
Popular- 25 pages
- 1 custom domain + SSL
- Custom slugs
- API access
- 5 GB storage
- 1 blog
- 90-day analytics
- 12K AI credits/mo
- MCP connector
Business
- 50 pages
- 2 custom domains + SSL
- 2 blogs
- 12-month analytics retention
- 20K AI credits/mo
Grow
- Unlimited traffic
- Unlimited pages
- 4 custom domains + SSL
- A/B testing (manual)
- Dynamic text replacement
- Lead enrichment (2K IP/mo)
- Pages
- Custom domains
- Free SSL
- Websites
- Blogs
- AI page creation
- Brand kits
- Batch page creation
- Asset storage
- Variants per A/B test
- Manual personalization
- IP enrichment/mo
- Lead enrichment/mo
- ICP audience targeting
- Offline conversion pixel
- AI credits / month
- Credit top-up packs
- Analytics retention
- Real-time analytics
- Smart recommendations
- Sync speed
- Integrations (active connections)
- Forms + webhooks
- CSV export
- MCP server (AI tools)
- Team seats
Optimize
Popular- Unlimited pages
- Smart Traffic (AI routing)
- Click + scroll heatmaps
- Auto-personalization
- 10 active integrations
- 24-month analytics
- Pages
- Custom domains
- Free SSL
- Websites
- Blogs
- AI page creation
- Brand kits
- Batch page creation
- Asset storage
- A/B testing (manual)
- Variants per A/B test
- Dynamic text replacement
- Manual personalization
- Heatmaps (click+scroll+attn)
- Insights dashboard
- Performance alerts
- IP enrichment/mo
- Lead enrichment/mo
- ICP audience targeting
- Offline conversion pixel
- AI credits / month
- Credit top-up packs
- Analytics retention
- Real-time analytics
- Smart recommendations
- Sync speed
- Integrations (active connections)
- Forms + webhooks
- CSV export
- MCP server (AI tools)
- Team seats
- Priority support
Scale
- Full auto-optimization
- Team seats + workspaces
- Dedicated CSM
- Pages
- Custom domains
- Free SSL
- Websites
- Blogs
- AI page creation
- Brand kits
- Batch page creation
- Asset storage
- A/B testing (manual)
- Variants per A/B test
- Dynamic text replacement
- Manual personalization
- Smart Traffic (AI routing)
- Heatmaps (click+scroll+attn)
- Auto-personalization
- Insights dashboard
- Performance alerts
- Full auto-optimization loop
- IP enrichment/mo
- Lead enrichment/mo
- ICP audience targeting
- Offline conversion pixel
- AI credits / month
- Credit top-up packs
- Analytics retention
- Real-time analytics
- Smart recommendations
- Sync speed
- Integrations (active connections)
- Forms + webhooks
- CSV export
- MCP server (AI tools)
- Team seats
- Workspaces
- Audit logs
- Priority support
Startup
- AMP
- Conversions
- Custom Domains
- Traffic
- Landing Pages
- Funnels
- Conversion Optimized Templates
- Smart Pages
- Saved Templates
- AI Assistant
- Custom Fonts
- Version History
- Server Side A/B Testing
- Dynamic Text Replacement
- Analytics & Conversion Tracking
- Zapier Integration
- Direct Integrations
- Lead Notifications
- Lead Magnet Delivery
- Multi-step Forms
- Hosting with SSL & CDN
- Unsplash Images
- Ecommerce - Stripe Checkouts
- Full Chat & Email Support
Marketer
Popular- AMP
- Conversions
- Custom Domains
- Traffic
- Landing Pages
- Funnels
- Conversion Optimized Templates
- Smart Pages
- Client Subaccounts
- Team Members
- Global Blocks
- Saved Templates
- AI Assistant
- Custom Fonts
- Version History
- Server Side A/B Testing
- Dynamic Text Replacement
- Analytics & Conversion Tracking
- Zapier Integration
- Direct Integrations
- Lead Notifications
- Lead Magnet Delivery
- Multi-step Forms
- Hosting with SSL & CDN
- Unsplash Images
- Ecommerce - Stripe Checkouts
- Full Chat & Email Support
Agency
- AMP
- Conversions
- Custom Domains
- Traffic
- Landing Pages
- Funnels
- Conversion Optimized Templates
- Smart Pages
- Client Subaccounts
- Team Members
- Global Blocks
- Global Scripts
- Global Webhooks
- Saved Templates
- AI Assistant
- Custom Fonts
- Version History
- Server Side A/B Testing
- Dynamic Text Replacement
- Analytics & Conversion Tracking
- Zapier Integration
- Direct Integrations
- Lead Notifications
- Lead Magnet Delivery
- Multi-step Forms
- Hosting with SSL & CDN
- Unsplash Images
- Ecommerce - Stripe Checkouts
- Full Chat & Email Support
Leadpages vs Swipe Pages FAQ
- Which one is cheaper?
- Leadpages starts lower at $10/mo, compared to $29/mo for Swipe Pages.
- Can I use either one for free?
- Neither has a free plan. But Leadpages and Swipe Pages offer a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Leadpages: The $10 entry point undercuts most dedicated landing page tools, but the full-featured tiers ($99–$399) land squarely in mid-market territory alongside Unbounce and Instapage. They're not trying to be the cheapest serious option — they're positioning the HTML Pub family as a low-friction on-ramp to eventually pull users into the higher-margin Leadpages tiers. Swipe Pages: They're sitting in the mid-market range — cheaper than Unbounce or Instapage (which can run $200-$400+/mo), but not a budget scraper like some no-name builders. The Agency tier at $149 is aggressively priced for agencies used to paying $300+ elsewhere, which looks like a deliberate land-grab in that segment.
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