Lookback vs Typeform Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Lookback pricing | Typeform pricing | |
|---|---|---|
| Starts at | $24/mo | $39/mo |
| Number of plans | 4 | 5 |
| Free plan | — | |
| Free trial | ||
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Freelance
- 10 sessions
- 1 panel participant included
- Bring your own participants for free
- All core features
- Solo seat
- Unlimited guests
- Chat support
Team
- 100 sessions
- 10 panel participants included
- Bring your own participants for free
- All core features
- 10 collaborators
- Unlimited guests
- Security Self-Assess
- Chat support
Insights Hub
Popular- 300 sessions
- 30 panel participants included
- Bring your own participants for free
- All core features
- 30 collaborators
- Unlimited guests
- Security Assessment Assist
- Priority chat support
Enterprise
- Unlimited sessions
- Custom panel participant allocation
- Bring your own participants for free
- All core features
- Custom seat configuration
- Security Review
- Custom Legal
- SSO
- Invoicing/PO
- Team Training
- Audits
- CSM support
Basic
- 100 responses/mo included
- 1 user
- Unlimited typeforms
- AI-powered form creation
- Conditional logic
- Webhooks & integrations
Plus
- 1,000 responses/mo included
- 3 users
- Everything in Basic
- Remove Typeform branding
- Custom subdomain
Business
- 10,000 responses/mo included
- 5 users
- Everything in Plus
- Drop-off rates
- Conversion tracking
- Priority support and live chat
Growth Flow
Popular- 10,000 responses/mo included
- 5 users
- Enrich 1,500 responses /mo
- Smart Insights
- Contacts & Automations add-on included for free
- Multi-language forms
- Salesforce integration
- Email and text (SMS) follow-ups
- Priority support and live chat
Enterprise
- Custom responses & seats
- VIP account management
- Enterprise-grade security
- Custom domains & branding
- Tailored onboarding
- Priority expert support
Lookback vs Typeform FAQ
- Which one is cheaper?
- Lookback starts lower at $24/mo, compared to $39/mo for Typeform.
- Can I use either one for free?
- Lookback has a free plan. Typeform doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Lookback: At under $25/mo for solo users, Lookback undercuts most dedicated user research platforms, but the jump to $148.5 and then $343.5 shows they're not trying to stay budget — they're positioning as a serious research ops tool once you scale past a single freelancer. They're fighting for teams that have outgrown ad hoc Zoom-and-spreadsheet research but aren't ready for enterprise platforms like UserTesting. Typeform: No free plan and a $39 entry point put Typeform firmly in the premium camp versus Google Forms, Tally, or Jotform, who all give away generous free tiers. They're betting that design and conversational UX justify paying 2-4x what budget form builders charge, and they're courting brand-conscious marketing and HR teams, not DIY survey-takers.
Still deciding? See the best Lookback alternatives or the best Typeform alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial