Lookback vs Typeform Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Freelance
- 10 sessions
- 1 panel participant included *
- Bring your own participants for free
- All core features
- Solo seat
- Unlimited guests
- Chat support
Team
- 100 sessions
- 10 panel participants included *
- Bring your own participants for free
- All core features
- 10 collaborators
- Unlimited guests
- Security Self-Assess
- Chat support
Insights Hub
Popular- 300 sessions
- 30 panel participants included *
- Bring your own participants for free
- All core features
- 30 collaborators
- Unlimited guests
- Security Assessment Assist
- Priority chat support
Enterprise
- Unlimited sessions
- Custom panel participant allocation
- Bring your own participants for free
- All core features
- Custom seat configuration
- Security Review
- Custom Legal
- SSO
- Invoicing/PO
- Team Training
- Audits
- CSM support
Basic
- 100 responses/mo included
- 1 user
- Unlimited typeforms
- AI-powered form creation
- Conditional logic
- Webhooks & integrations
Plus
- 1,000 responses/mo included
- 3 users
- Remove Typeform branding
- Custom subdomain
Business
- 10,000 responses/mo included
- 5 users
- Drop-off rates
- Conversion tracking
- Priority support and live chat
Growth Flow
Popular- 10,000 responses/mo included
- 5 users
- Enrich 1,500 responses /mo
- Ask AI and Smart Insights
- Contacts & Automations add-on included for free
- Multi-language forms
- Salesforce integration
- Email and text (SMS) follow-ups
- Priority support and live chat
Lookback vs Typeform FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Lookback: At $299/yr for freelancers, they're accessible enough to compete with tools like Maze or Lyssna at the low end, but the Insights Hub tier pushes into UserTesting and Dovetail territory on price. They're not the cheapest option in UX research tooling, but they're not swinging for enterprise-only either — it's a mid-market play with a clear path upmarket. Typeform: Typeform sits in the premium tier of the form-builder category — they're not competing with Google Forms on price, they're competing on experience and brand. Against Jotform or Tally, they're the 'design-forward' option that charges accordingly, targeting teams where form UX is a product decision, not an afterthought.
Still deciding? See the best Lookback alternatives or the best Typeform alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Lookback and Typeform and let you know when something moves.