Lookback vs Zoho Forms Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Lookback: At $299/yr for freelancers, they're accessible enough to compete with tools like Maze or Lyssna at the low end, but the Insights Hub tier pushes into UserTesting and Dovetail territory on price. They're not the cheapest option in UX research tooling, but they're not swinging for enterprise-only either — it's a mid-market play with a clear path upmarket. Zoho Forms: Zoho Forms sits in the budget-to-mid-market range — cheaper than Typeform's upper tiers and competitive with JotForm's paid plans. They're going after cost-conscious SMBs already in the Zoho ecosystem, not trying to out-premium the design-forward players.

Still deciding? See the best Lookback alternatives or the best Zoho Forms alternatives, ranked with verified pricing.