Lookback vs Zoho Forms Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Lookback | Zoho Forms | |
|---|---|---|
| Starts at | $24/mo | $10/mo |
| Number of plans | 4 | 5 |
| Free plan | ||
| Free trial | ||
| Pricing model | hybrid | per-seat |
Freelance
- 10 sessions
- 1 panel participant included
- Bring your own participants for free
- All core features
- Solo seat
- Unlimited guests
- Chat support
Team
- 100 sessions
- 10 panel participants included
- Bring your own participants for free
- All core features
- 10 collaborators
- Unlimited guests
- Security Self-Assess
- Chat support
Insights Hub
Popular- 300 sessions
- 30 panel participants included
- Bring your own participants for free
- All core features
- 30 collaborators
- Unlimited guests
- Security Assessment Assist
- Priority chat support
Enterprise
- Unlimited sessions
- Custom panel participant allocation
- Bring your own participants for free
- All core features
- Custom seat configuration
- Security Review
- Custom Legal
- SSO
- Invoicing/PO
- Team Training
- Audits
- CSM support
FREE
- 1 User
- 3 Forms
- Unlimited Form Views
- 500 Submissions/month
- 200 MB File Storage
- 10 Payment Submissions
- Pre-built Themes
- Custom PDFs
- Webhooks
- Integrations
- UTM Tracking
BASIC
- 1 User
- Unlimited Forms
- Unlimited Form Views
- 10,000 Submissions/month
- 500 MB File Storage
- Payment Gateway Integrations
- Branding & Custom Form Themes
- Custom PDFs
- Webhooks
- Integrations
- UTM, GTM, PostMessage Tracking
- Email Audit
- Advanced Email Editor
STANDARD
- 10 Users
- Unlimited Forms
- Unlimited Form Views
- 25,000 Submissions/month
- 2 GB File Storage
- Payment Gateway Integrations
- Branding & Custom Form Themes
- Custom PDFs
- Webhooks
- Integrations
- UTM, GTM, PostMessage Tracking
- Email Audit
- Advanced Email Editor
- Approvals
PROFESSIONAL
- 25 Users
- Unlimited Forms
- Unlimited Form Views
- 75,000 Submissions/month
- 5 GB File Storage
- Payment Gateway Integrations
- Branding & Custom Form Themes
- Custom PDFs
- Webhooks
- Integrations
- UTM, GTM, PostMessage Tracking
- Email Audit
- Advanced Email Editor
- Approvals
PREMIUM
- 100 Users
- Unlimited Forms
- Unlimited Form Views
- 150,000 Submissions/month
- 10 GB File Storage
- Payment Gateway Integrations
- Branding & Custom Form Themes
- Custom PDFs
- Webhooks
- Integrations
- UTM, GTM, PostMessage Tracking
- Email Audit
- Advanced Email Editor
- Approvals
- HIPAA Compliance
- Auto-Trash Submissions
- Record Audit
- SMTP
- Report Scheduler
- Form Encryption
Lookback vs Zoho Forms FAQ
- Which one is cheaper?
- Zoho Forms is the cheaper option, starting at $10/mo vs $24/mo for Lookback.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Lookback uses hybrid pricing, while Zoho Forms goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Lookback: At under $25/mo for solo users, Lookback undercuts most dedicated user research platforms, but the jump to $148.5 and then $343.5 shows they're not trying to stay budget — they're positioning as a serious research ops tool once you scale past a single freelancer. They're fighting for teams that have outgrown ad hoc Zoom-and-spreadsheet research but aren't ready for enterprise platforms like UserTesting. Zoho Forms: Zoho sits firmly in the budget-to-mid range compared to Typeform or Jotform's higher tiers — it's the value play for teams already bought into the Zoho ecosystem or those who want form-building without paying a premium for design polish.
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