Loomly vs Sprout Social Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Loomly | Sprout Social | |
|---|---|---|
| Starts at | $65/mo | $99/mo |
| Number of plans | 3 | 5 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | per-seat |
Starter
- AI Assistant chat
- Scheduling
- Approval workflows and roles
- Advanced analytics
- Link shorteners
Beyond
Popular- Custom branding
- Custom roles & workflows
- Hashtag manager
- Calendar 2FA enforcement
Enterprise
- Priority support
- Friendly pricing at scale
Essentials
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
Standard
- 5 social profiles
- Consolidated inbox and collaboration tools
- Keyword and location monitoring
- Unlimited AI-generated alt text
- Review management
Professional
Popular- Unlimited social profiles
- Message tagging
- Extensive competitor, tag and paid insights
- Enhance Post by AI Assist
Advanced
- Enhance Reply by AI Assist
- Sentiment in the Smart Inbox and Reviews
- The Sprout API and Helpdesk integrations
- Team productivity and social customer care reports
- Message Spike Alerts
Enterprise
- White-glove onboarding and implementation
- Plan tailored to your enterprise business
- Dedicated service for hassle-free SSO setup
- Priority customer support
Loomly vs Sprout Social FAQ
- Which one is cheaper?
- Loomly starts lower at $65/mo, compared to $99/mo for Sprout Social.
- Can I use either one for free?
- Neither has a free plan. But Loomly and Sprout Social offer a free trial.
- How do they charge?
- Different approach here. Loomly uses hybrid pricing, while Sprout Social goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Loomly: At $65-332/mo, Loomly sits mid-to-premium compared to scrappier tools like Buffer or Later, but it's cheaper than heavyweight enterprise suites like Sprout Social or Hootsuite's top tiers. They're clearly chasing agencies and mid-market teams who want enterprise-ish collaboration features without paying enterprise prices — yet. Sprout Social: Sprout sits firmly in the premium tier of social media management — $99/seat to start is expensive compared to Hootsuite or Buffer, and they're not apologizing for it. They're going after mid-market and enterprise marketing teams who need robust analytics and are willing to pay for a polished product, not bootstrapped creators or SMBs watching every dollar.
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