Mailgun vs SendGrid Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 100 emails per day
- Ticket support
- RESTful email APIs and SMTP relay
- 1 custom sending domain
- Tracking, analytics, and webhooks
- 2 API keys
- Email analytics and reporting
- 1 day log retention
- 1 inbound route
Basic
- No daily email limit
- Monthly email overage options
- RESTful email APIs and SMTP relay
- 1 custom sending domain
- Tracking, analytics, and webhooks
- 2 API keys
- Email analytics and reporting
- 1 day log retention
- 5 inbound routes
Foundation
Popular- Full access to RESTful email APIs and SMTP relays
- 1,000 custom sending domains
- Email template builder and API
- Tracking, analytics, and webhooks
- 5 days log retention
- 1 day message retention
- Full access to inbound routing
Scale
- SAML SSO
- 5,000 email validations
- Dedicated IP pools
- Send time optimization
- Live phone & chat support
- 30 days log retention
- Up to 7 days message retention
- Schedule and send analytics reports
Enterprise
Free Trial
Popular- Analytics & deliverability optimization
- SMTP and API
- Comprehensive Client Libraries
- Setup Guide
- Interactive API Docs
- Knowledge Center
- Purpose-Built Mail Transfer Agent
- Domain Authentication (SPF/DKIM)
- Reputation & Delivery Visibility
- Suppression Management
- Globally Distributed Architecture
- Link Branding
- Reverse DNS
- Universal Links
- IP Access Management
- Two-Factor Authentication
- TLS Encryption
- SOC 2 Type II Certification
- GDPR Compliance
- Data Residency (EU)
- Event Webhook Security
- Event Webhook
- Deliverability Insights
- Real-Time Analytics
- Advanced Statistics
- Inbound Parse Webhook
- Bounce and Block Classifications
- Engagement Tracking
- ISP Feedback Loop Data
- Subuser Comparison Statistics
- Searchable Email Activity
- Sender Engagement Quality Score
- Email Logs
- Dynamic Templates
- Teammate Permissions
- API Key Permissions
Essentials
Popular- Analytics & deliverability optimization
- SMTP and API
- Comprehensive Client Libraries
- Setup Guide
- Interactive API Docs
- Knowledge Center
- Purpose-Built Mail Transfer Agent
- Domain Authentication (SPF/DKIM)
- Reputation & Delivery Visibility
- Suppression Management
- Globally Distributed Architecture
- Link Branding
- Reverse DNS
- Universal Links
- IP Access Management
- Two-Factor Authentication
- TLS Encryption
- SOC 2 Type II Certification
- GDPR Compliance
- Data Residency (EU)
- Event Webhook Security
- Event Webhook
- Deliverability Insights
- Real-Time Analytics
- Advanced Statistics
- Inbound Parse Webhook
- Bounce and Block Classifications
- Engagement Tracking
- ISP Feedback Loop Data
- Subuser Comparison Statistics
- Searchable Email Activity
- Sender Engagement Quality Score
- Email Logs
- Dynamic Templates
- Teammate Permissions
- API Key Permissions
Pro
Popular- Analytics & deliverability optimization
- Dedicated IPs included
- Subuser management
- Single sign-on (SSO)
- SMTP and API
- Comprehensive Client Libraries
- Setup Guide
- Interactive API Docs
- Knowledge Center
- Purpose-Built Mail Transfer Agent
- Domain Authentication (SPF/DKIM)
- Dedicated IP Addresses
- Dedicated IP Pooling
- Automated, dedicated IP warm up
- Email Address Validation API
- Reputation & Delivery Visibility
- Suppression Management
- Globally Distributed Architecture
- Link Branding
- Reverse DNS
- Universal Links
- IP Access Management
- Single Sign-On
- Two-Factor Authentication
- TLS Encryption
- SOC 2 Type II Certification
- GDPR Compliance
- Data Residency (EU)
- Event Webhook Security
- Event Webhook
- Deliverability Insights
- Real-Time Analytics
- Advanced Statistics
- Inbound Parse Webhook
- Bounce and Block Classifications
- Engagement Tracking
- ISP Feedback Loop Data
- Subuser Comparison Statistics
- Searchable Email Activity
- Sender Engagement Quality Score
- Email Logs
- Dynamic Templates
- Email Content Testing
- Teammate Permissions
- API Key Permissions
- Subuser Management
Premier
Popular- Analytics & deliverability optimization
- Dedicated IPs included
- Subuser management
- Single sign-on (SSO)
- SMTP and API
- Comprehensive Client Libraries
- Setup Guide
- Interactive API Docs
- Knowledge Center
- Purpose-Built Mail Transfer Agent
- Domain Authentication (SPF/DKIM)
- Dedicated IP Addresses
- Dedicated IP Pooling
- Automated, dedicated IP warm up
- Email Address Validation API
- Reputation & Delivery Visibility
- Suppression Management
- Globally Distributed Architecture
- Link Branding
- Reverse DNS
- Universal Links
- IP Access Management
- Single Sign-On
- Two-Factor Authentication
- TLS Encryption
- SOC 2 Type II Certification
- GDPR Compliance
- Data Residency (EU)
- Event Webhook Security
- Event Webhook
- Deliverability Insights
- Real-Time Analytics
- Advanced Statistics
- Inbound Parse Webhook
- Bounce and Block Classifications
- Engagement Tracking
- ISP Feedback Loop Data
- Subuser Comparison Statistics
- Searchable Email Activity
- Sender Engagement Quality Score
- Email Logs
- Expert Email Program Management
- Dynamic Templates
- Email Content Testing
- Teammate Permissions
- API Key Permissions
- Subuser Management
Mailgun vs SendGrid FAQ
- Which one is cheaper?
- Mailgun starts lower at $15/mo, compared to $19/mo for SendGrid.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Mailgun: Mailgun sits mid-market — pricier than bare-bones transactional players like Amazon SES, but cheaper than full-blown marketing suites like SendGrid at higher volumes. They're chasing developers and technical teams who want reliable infrastructure without paying for marketing-automation bloat they won't use. SendGrid: Sits in the middle of the email service market — more expensive than basic providers like Mailgun but cheaper than enterprise-focused players. They're targeting developers and growing businesses who need reliability without enterprise complexity.
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