Mailgun Pricing (2026)

You're paying for email volume, plain and simple — Mailgun uses a slider to set your monthly sending tier, and anything you send past that gets metered at extra per-unit rates. It's a pure usage-based setup with no seat counts involved, so cost tracks directly with how much mail you're actually pushing out.

From $15/mo 4 plans usage-based Free plan Free trial Best Mailgun alternatives → Mailgun's competitors →
Free
$0/mo
Basic
$15/mo
Foundation Popular
$35/mo
Scale
$90/mo
Verified Sep 29, 2026 Official pricing page
Screenshot of Mailgun's pricing page showing its plans and prices
Their pricing page, captured Sep 29, 2026

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Free

$0/mo
  • 100 emails per day
  • Ticket support
  • RESTful email APIs and SMTP relay
  • 1 custom sending domain
  • Tracking, analytics, and webhooks
  • 2 API keys
  • Email analytics and reporting
  • 1 day log retention
  • 1 inbound route

Basic

$15/mo
  • No daily email limit
  • Monthly email overage options
  • RESTful email APIs and SMTP relay
  • 1 custom sending domain
  • Tracking, analytics, and webhooks
  • 2 API keys
  • Email analytics and reporting
  • 1 day log retention
  • 5 inbound routes

Foundation

Popular
$35/mo
  • Full access to RESTful email APIs and SMTP relays
  • 1,000 custom sending domains
  • Email template builder and API
  • Tracking, analytics, and webhooks
  • 5 days log retention
  • 1 day message retention
  • Full access to inbound routing

Scale

$90/mo
  • SAML SSO
  • 5,000 email validations
  • Dedicated IP pools
  • Send time optimization
  • Live phone & chat support
  • 30 days log retention
  • Up to 7 days message retention
  • Schedule and send analytics reports

Does Mailgun have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $15/mo. Paid tiers also come with a free trial (30 days).

What the free plan includes

  • 100 emails per day
  • Ticket support
  • RESTful email APIs and SMTP relay
  • 1 custom sending domain
  • Tracking, analytics, and webhooks
  • 2 API keys
  • Email analytics and reporting
  • 1 day log retention
  • 1 inbound route

AI Pricing Analysis

Pricing Model

You're paying for email volume, plain and simple — Mailgun uses a slider to set your monthly sending tier, and anything you send past that gets metered at extra per-unit rates. It's a pure usage-based setup with no seat counts involved, so cost tracks directly with how much mail you're actually pushing out.

Tier Strategy

Free is for developers testing integrations or side projects with trivial volume, Basic ($15) fits small apps just starting to send real traffic, and Foundation ($35) is where teams with steady transactional or marketing email land once they need more headroom and validation credits. Scale ($90) is built for companies whose volume has outgrown the slider's lower bands and who need the higher-tier throughput and support that comes with it — the upgrade trigger is almost always hitting your volume ceiling and getting hit with overage charges.

Competitive Positioning

Mailgun sits mid-pack in the transactional email space — pricier than bare-bones API-only competitors but cheaper than enterprise-grade ESPs, aiming at developers and growing SaaS teams who want reliable deliverability without paying for a full marketing suite. The free month on Foundation and Scale is clearly there to nudge fence-sitters into the paid tiers before the meter starts running.

Growth Lever

Volume is the whole game — the slider mechanic means every tier upgrade is really just buying more headroom before per-email and per-validation overage fees kick in. There's no feature-gating drama here; growth comes from teams sending more mail and needing to avoid getting nickel-and-dimed on overages, not from unlocking new capabilities.

Want the strategist's read on the live page? Read the AI teardown of Mailgun's pricing page →

Mailgun Pricing FAQ

How much does Mailgun cost?
Paid plans start at $15/mo, going up to $90/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get 100 emails per day, ticket support, restful email apis and smtp relay — plus 6 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days.
How does the pricing work?
You're paying for email volume, plain and simple — Mailgun uses a slider to set your monthly sending tier, and anything you send past that gets metered at extra per-unit rates. It's a pure usage-based setup with no seat counts involved, so cost tracks directly with how much mail you're actually pushing out.
Which plan makes sense for me?
Free is for developers testing integrations or side projects with trivial volume, Basic ($15) fits small apps just starting to send real traffic, and Foundation ($35) is where teams with steady transactional or marketing email land once they need more headroom and validation credits. Scale ($90) is built for companies whose volume has outgrown the slider's lower bands and who need the higher-tier throughput and support that comes with it — the upgrade trigger is almost always hitting your volume ceiling and getting hit with overage charges.

More Email APIs pricing

All Email APIs pricing →

Comparing Mailgun to something specific? Try Mailgun vs SendGrid, Mailgun vs Postmark, or Mailgun vs Resend. Or see the best Mailgun alternatives, ranked.

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