Mailgun Pricing (2026)
You're paying for email volume — send counts, validations, and add-ons like dedicated IPs — not seats. It's classic usage-based pricing where the price scales with how much mail you're pushing through the pipes, plus overage charges once you blow past your plan's included volume.
- Free
- $0/mo
- Basic
- $15/mo
- Foundation Popular
- $35/mo
- Scale
- $90/mo
- Enterprise
- Contact Sales
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Free
- 100 emails per day
- Ticket support
- RESTful email APIs and SMTP relay
- 1 custom sending domain
- Tracking, analytics, and webhooks
- 2 API keys
- Email analytics and reporting
- 1 day log retention
- 1 inbound route
Basic
- No daily email limit
- Monthly email overage options
- RESTful email APIs and SMTP relay
- 1 custom sending domain
- Tracking, analytics, and webhooks
- 2 API keys
- Email analytics and reporting
- 1 day log retention
- 5 inbound routes
Foundation
Popular- Full access to RESTful email APIs and SMTP relays
- 1,000 custom sending domains
- Email template builder and API
- Tracking, analytics, and webhooks
- 5 days log retention
- 1 day message retention
- Full access to inbound routing
Scale
- SAML SSO
- 5,000 email validations
- Dedicated IP pools
- Send time optimization
- Live phone & chat support
- 30 days log retention
- Up to 7 days message retention
- Schedule and send analytics reports
Enterprise
Does Mailgun have a free plan?
Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $15/mo. Paid tiers also come with a free trial (30 days).
What the free plan includes
- 100 emails per day
- Ticket support
- RESTful email APIs and SMTP relay
- 1 custom sending domain
- Tracking, analytics, and webhooks
- 2 API keys
- Email analytics and reporting
- 1 day log retention
- 1 inbound route
AI Pricing Analysis
Pricing Model
You're paying for email volume — send counts, validations, and add-ons like dedicated IPs — not seats. It's classic usage-based pricing where the price scales with how much mail you're pushing through the pipes, plus overage charges once you blow past your plan's included volume.
Tier Strategy
Free is for developers kicking the tires or running side projects, Basic covers small apps with modest sending needs, and Foundation/Scale target businesses that need dedicated IPs and higher deliverability guarantees. The upgrade trigger is almost always volume — you get hit with overage fees enough months in a row that the next tier's flat rate starts looking cheaper.
Competitive Positioning
Mailgun sits mid-market — pricier than bare-bones transactional players like Amazon SES, but cheaper than full-blown marketing suites like SendGrid at higher volumes. They're chasing developers and technical teams who want reliable infrastructure without paying for marketing-automation bloat they won't use.
Growth Lever
Overages on emails and validations are the quiet growth engine — every burst of extra sending volume nudges you toward a bigger plan. Dedicated IPs at $59/month are the other lever, since serious senders need them for deliverability and reputation management, and that add-on cost alone can justify jumping to Scale or Enterprise.
Want the strategist's read on the live page? Read the AI teardown of Mailgun's pricing page →
Mailgun Pricing FAQ
- How much does Mailgun cost?
- Paid plans start at $15/mo, going up to $90/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get 100 emails per day, ticket support, restful email apis and smtp relay — plus 6 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial that lasts 30 days.
- How does the pricing work?
- You're paying for email volume — send counts, validations, and add-ons like dedicated IPs — not seats. It's classic usage-based pricing where the price scales with how much mail you're pushing through the pipes, plus overage charges once you blow past your plan's included volume.
- Which plan makes sense for me?
- Free is for developers kicking the tires or running side projects, Basic covers small apps with modest sending needs, and Foundation/Scale target businesses that need dedicated IPs and higher deliverability guarantees. The upgrade trigger is almost always volume — you get hit with overage fees enough months in a row that the next tier's flat rate starts looking cheaper.
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Comparing Mailgun to something specific? Try Mailgun vs SendGrid, Mailgun vs Postmark, or Mailgun vs Resend. Or see the best Mailgun alternatives, ranked.
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