Maze vs Wynter Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Maze Wynter
Starts at Custom Custom
Number of plans 2 4
Free plan
Free trial
Pricing model custom usage-based

Free

$0/mo
  • Essential prototype testing
  • Surveys
  • Pay-per-use panel credits

Enterprise

Custom
  • Access to a global panel of 7M+ participants, or bring your own users for free
  • All Maze AI features
  • Moderated interviews
  • AI moderated interviews
  • Prototype testing
  • Live website testing
  • Surveys
  • Card sorting and tree testing
  • Mobile experience testing
  • Audio / video / screen recording
  • Automated research analysis and presentation-ready reports
  • Enterprise controls and security
  • Priority support, dedicated CSM, and research partner access

Pro

Popular
Custom
  • Base plan with 20,000 credits. Save 33% per test vs pay-as-you-go.

Elite

Custom
  • 27,000 credits, a dedicated research advisor, a private Slack channel, and up to 6 fully managed projects per year.

Pay-as-you-go

Custom
  • Only pay for what you use
  • No long term commitment

Wynter Black

Custom
  • Dedicated research strategist
  • 70,000 credits per year
  • Quarterly research roadmap
  • Survey, screener, and interview guide writing
  • Done-for-you project setup and launch
  • Analysis and reporting on every test
  • Monthly research updates
  • Quarterly written research summary
  • Always-on private Slack channel
  • Periodic competitive and market insights
  • Priority panel access and custom recruiting
  • First access to new features and betas

Maze vs Wynter FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Maze has a free plan. Wynter doesn't — you'll need to pay from day one.
How do they charge?
Different approach here. Maze uses custom pricing, while Wynter goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Maze: Sitting between scrappy tools like Useberry and the enterprise-heavy UserTesting, Maze targets mid-market product teams who want speed without the six-figure UserTesting commitment. The free plan signals they're competing on accessibility, but the jump to custom Enterprise pricing suggests they're not trying to win on being the cheapest — they're betting on workflow depth. Wynter: This is firmly premium territory — $20K floor just to get on a subscription plan signals they're not chasing scrappy startups. They're going after mid-market and enterprise B2B companies with dedicated product marketing or research budgets who need fast, qual-adjacent audience feedback.

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