Metricool vs Planable Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- Manage 1 brand
- Manage all your brands' social networks (except LinkedIn and Twitter)
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- Access 30 days of analytics
- AI social media assistant
- Metricool MCP
Starter
- Manage up to 10 brands
- Unlimited content publishing*
- Analyze up to 100 competitors
- Access to the X add-on
- Access to the Advanced Analytics add-on
- LinkedIn connection
- Limited access to Campaign Dashboards and Metricool Studio
- PDF and PPT reports
- Multiple link-in-bio
- Analytics with unlimited history
- Access to Flows
- Google Drive and Canva integration
Advanced
Popular- Manage up to 50 brands
- Team and client management
- Role management
- Post approval system
- Complete Twitter/X analytics
- Customizable report templates
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
Custom
- Custom number of brands
- Metricool integration in your business
- White Label
- Dedicated account manager
- Custom AI assistant credits
Basic
- 60 posts/ workspace/ month
- Unlimited users
- 4 social pages/ workspace
- 2 types of approval
- Feed & Calendar views
- 3 campaigns/ workspace
- MCP Connector
Pro
Popular- 150 posts/ workspace/ month
- Unlimited users
- 10 social pages/ workspace
- 3 types of approval
- Feed, Calendar & Grid views
- 10 campaigns/ workspace
- MCP Connector
- Public API
Enterprise
- Unlimited posts
- Multi-level approvals
- Feed, Calendar, Grid & List views
- Pay by bank/ wire transfer
- Dedicated account manager
- Unlimited campaigns
- SSO integration
- MCP Connector
- Public API
- Analytics add-on available
- Social inbox add-on available
Metricool vs Planable FAQ
- Which one is cheaper?
- Metricool starts lower at $25/mo, compared to $33/mo for Planable.
- Can I use either one for free?
- Metricool has a free plan. Planable doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Metricool: Metricool undercuts Sprout Social and Hootsuite badly on price while still offering multi-brand management, making it the value pick for agencies and freelancers who'd otherwise get priced out of enterprise-grade tools. It's not chasing enterprise logos with the Advanced tier — Custom pricing exists mostly to capture bigger agencies before they walk to a pricier competitor. Planable: At $33-49/mo, Planable sits mid-pack — pricier than bare-bones scheduling tools but cheaper than full-suite platforms like Sprout Social or Hootsuite's upper tiers. They're clearly courting agencies and content teams who care more about approval workflows and visual content review than deep analytics or paid social management.
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