Metricool vs Publer Pricing (2026)

Which one is cheaper?

Publer is the cheaper option, starting at $5/mo vs $25/mo for Metricool.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Metricool: Metricool undercuts Sprout Social and Hootsuite badly on price while still offering multi-brand management, making it the value pick for agencies and freelancers who'd otherwise get priced out of enterprise-grade tools. It's not chasing enterprise logos with the Advanced tier — Custom pricing exists mostly to capture bigger agencies before they walk to a pricier competitor. Publer: At $5-10/mo base, Publer undercuts most of the social media management category by a wide margin — tools like Hootsuite or Sprout Social start well into the double or triple digits. They're clearly playing the value card, going after price-sensitive freelancers and small businesses who feel priced out by the bigger names.

Still deciding? See the best Metricool alternatives or the best Publer alternatives, ranked with verified pricing.