Metricool vs Taplio Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- Manage 1 brand
- Manage all your brands' social networks (except LinkedIn and Twitter)
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- Access 30 days of analytics
- AI social media assistant
- Metricool MCP
Starter
- Manage up to 10 brands
- Unlimited content publishing*
- Analyze up to 100 competitors
- Access to the X add-on
- Access to the Advanced Analytics add-on
- LinkedIn connection
- Limited access to Campaign Dashboards and Metricool Studio
- PDF and PPT reports
- Multiple link-in-bio
- Analytics with unlimited history
- Access to Flows
- Google Drive and Canva integration
Advanced
Popular- Manage up to 50 brands
- Team and client management
- Role management
- Post approval system
- Complete Twitter/X analytics
- Customizable report templates
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
Custom
- Custom number of brands
- Metricool integration in your business
- White Label
- Dedicated account manager
- Custom AI assistant credits
Starter
- Schedule posts in seconds
- Track core metrics with analytics
- Build posting consistency
Growth
Popular- Write viral posts with AI
- Reply and comment 10x faster
- Collaborate with your team
Pro
- Unlimited AI posts and comments
- Automate lead outreach
- Priority support & access
Metricool vs Taplio FAQ
- Which one is cheaper?
- Metricool starts lower at $25/mo, compared to $39/mo for Taplio.
- Can I use either one for free?
- Metricool has a free plan. Taplio doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Metricool uses hybrid pricing, while Taplio goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Metricool: Metricool undercuts Sprout Social and Hootsuite badly on price while still offering multi-brand management, making it the value pick for agencies and freelancers who'd otherwise get priced out of enterprise-grade tools. It's not chasing enterprise logos with the Advanced tier — Custom pricing exists mostly to capture bigger agencies before they walk to a pricier competitor. Taplio: Taplio sits mid-to-premium in the LinkedIn growth tool space — pricier than bare-bones schedulers but cheaper than full-blown social suites like Sprout or Hootsuite. They're clearly chasing individual creators and personal-brand builders who'll pay a real subscription price for LinkedIn-specific firepower, not agencies managing dozens of accounts.
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