Metricool vs Typefully Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Metricool Typefully
Starts at $25/mo $18/mo
Number of plans 4 4
Free plan
Free trial
Pricing model hybrid hybrid

Free

$0/mo
  • Manage 1 brand
  • Manage all your brands' social networks (except LinkedIn and Twitter)
  • Schedule up to 20 posts per month
  • Analyze 5 competitor profiles
  • Access 30 days of analytics
  • AI social media assistant
  • Metricool MCP

Starter

$25/mo
  • Manage up to 10 brands
  • Unlimited content publishing*
  • Analyze up to 100 competitors
  • Access to the X add-on
  • Access to the Advanced Analytics add-on
  • LinkedIn connection
  • Limited access to Campaign Dashboards and Metricool Studio
  • PDF and PPT reports
  • Multiple link-in-bio
  • Analytics with unlimited history
  • Access to Flows
  • Google Drive and Canva integration

Advanced

Popular
$67/mo
  • Manage up to 50 brands
  • Team and client management
  • Role management
  • Post approval system
  • Complete Twitter/X analytics
  • Customizable report templates
  • Looker Studio connector
  • Metricool API (Zapier, Make, and MCP)

Custom

Custom
  • Custom number of brands
  • Metricool integration in your business
  • White Label
  • Dedicated account manager
  • Custom AI assistant credits

Free

$0/mo
  • Advanced scheduling
  • Agents, API, MCP
  • Limited media uploads
  • 1 social set
  • 1 user
  • 10 posts/month

Creator

$99/mo
  • X analytics
  • AI writing features
  • Unlimited media uploads
  • 1 social set
  • 1 user

Business

Popular
$18/mo
  • Collaborative writing
  • Comments & Slack notifications
  • Teams, roles, permissions
  • Higher API rate limits
  • Up to 50 social sets
  • Unlimited users

Enterprise

Custom

Metricool vs Typefully FAQ

Which one is cheaper?
Typefully is the cheaper option, starting at $18/mo vs $25/mo for Metricool.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Metricool: Metricool undercuts Sprout Social and Hootsuite badly on price while still offering multi-brand management, making it the value pick for agencies and freelancers who'd otherwise get priced out of enterprise-grade tools. It's not chasing enterprise logos with the Advanced tier — Custom pricing exists mostly to capture bigger agencies before they walk to a pricier competitor.

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