MURAL vs Adobe Express Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| MURAL | Adobe Express | |
|---|---|---|
| Starts at | $12/mo | $9/mo |
| Number of plans | 4 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | per-seat | per-seat |
Free
- Unlimited murals with 3 editable murals at a time
- Unlimited visitors with view-only rights
- Open rooms for your workspace members
- All visual collaboration tools
Team+
- All Free plan features
- Unlimited editable murals in your workspace
- Unlimited visitors with editing rights
- Private rooms for your workspace members
- Mural AI
- Basic integrations (Zoom, Webex, etc.)
- Monthly billing available
Business
Popular- All Team+ features
- Single sign-on (SSO) (SAML 2.0)
- Invite and collaborate with unlimited external users
- Advanced integrations (Azure, GitHub, Okta, etc.)
- Pay by credit card or invoice
- LUMA frameworks
- Priority support
Enterprise
- All Business features
- Enhanced privacy and control with multiple workspaces
- Advanced security and administrative controls
- SCIM user and group management
- Audit logs, downloadable reports, and reporting APIs
- Require 2FA (members and guests)
- Data residency
- BYOK
- Premier support
- Expert collaboration training and tools
Adobe Express Free
- Includes basic editing tools and limited assets
- Templates: Access to 100,000+ static and video templates
- Assets: 1M+ royalty-free Adobe Stock photos, videos, music tracks, and design elements
- Fonts: Access to 4,000+ fonts from the Adobe Fonts collection.
- Editing tools: Standard photo, video, and document editing tools
- Content scheduling: Plan and schedule posts to 1 account per social network
- Version history: 10 days
- Storage: 5GB
- Devices: Works on desktop browsers and mobile phones
Adobe Express Premium
- Includes all Free plan features, and more
- Generative AI: 250 generative credits per month per user with generative AI features designed to be commercially safe.
- Templates: Access to all premium static and video templates
- Assets: 200M+ royalty-free Adobe Stock photos, videos, music tracks, and design elements
- Fonts: Access to the complete Adobe Fonts collection with over 30,000+ fonts.
- Editing tools: Additional tools like Remove Video Background, advanced animation, and more
- Content scheduling: Plan and schedule posts to 3 accounts per social network
- Version history: 30 days
- Storage: 100GB
- Devices: Works on desktop browsers and mobile phones
- One-click Resize: Automatically resize assets for multiple channels
- Brand management: Brand kits to maintain consistency across your content
Adobe Firefly Pro
Popular- Includes all Premium plan features, and more (except the 250 credits)
- Generative AI for video and audio: 4,000 monthly generative credits for premium AI video and audio features like Text to Video.
- Generative AI for images: Unlimited access to standard image features like Generative Fill in Photoshop
- Text to Video: Generate up to 40 five-second videos with Firefly creative AI
- Third-party models: Access partner generative AI models in Firefly such as Google, OpenAI, Flux, and more
- Translation: Translate up to 13 minutes of video and audio
- Sound effects: Generate up to 400 sound effects
- Firefly Boards: Explore ideas and create mood boards with unlimited access
- Adobe Photoshop on web and mobile (full access): Powerful image editing
MURAL vs Adobe Express FAQ
- Which one is cheaper?
- Adobe Express is the cheaper option, starting at $9/mo vs $12/mo for MURAL.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. MURAL: Mural sits mid-pack against Miro and FigJam — not fighting on price with a rock-bottom free-forever plan, but not premium-only either. They're chasing mid-market and enterprise teams willing to pay for facilitation-specific features, betting that visual collaboration depth beats being the cheapest whiteboard in the room. Adobe Express: Adobe's playing the accessible-entry-point card in a category where Canva dominates the low end and full Creative Cloud apps sit way above at $20-50+/mo per app. Express undercuts Adobe's own flagship tools to pull in Canva switchers who want the Adobe name and asset ecosystem without the Photoshop-level price tag or learning curve.
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