Novu vs Plivo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 10,000 workflow runs / month
- All channels: Email, In-app, SMS, Chat, Push
- US + EU data residency
- Up to 20 workflows
- 2 environments (Dev + Prod)
- Activity feed retention: 24 hours
- Up to 3 team members
Pro
Popular- 30,000+ workflow runs / month
- 7-day activity feed retention
- Remove Novu branding
- Advanced email editor (blocks, layouts)
- Higher rate limits & faster processing
Team
- 250,000+ workflow runs / month
- Up to 10 environments (Staging, QA, Pre-prod…)
- 90-day activity feed retention
- Unlimited team members
- More workflows
- Role-Based Access Control (RBAC)
- Expanded rate limits (600 RPS triggers)
Enterprise
- 10M+ workflow runs / month (custom volume tiers)
- Unlimited environments
- Custom retention policies (feed, audit, logs)
- Custom delay & digest windows
- HIPAA BAA
- Dedicated SSO (SAML / OIDC)
- Directory Sync (SCIM)
- Private Slack/Teams support channel
- Advanced data residency (SG, UK, AU, JP, KR, custom regions)
- Self-hosted deployment options
Pay as you go
- Coverage in the United States & India
- SIP Trunking, Audio Streaming, AI Agents & Phone Numbers
- 2 RPS & 50 call concurrency
- Up to $2,500 of monthly usage
Enterprise
- Coverage across 190+ countries
- SMS, WhatsApp & Verify API
- Shortcodes & custom sender IDs
- Custom pricing, volume discounts, billing intervals & concurrency
- Compliance - BAA, HIPAA & SSO
Novu vs Plivo FAQ
- Which one is cheaper?
- Novu starts lower at $30/mo, compared to $1000/mo for Plivo.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Novu uses hybrid pricing, while Plivo goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Novu: Sitting at $30 to start, Novu undercuts most notification-infrastructure competitors that charge per-seat or lock core features behind higher tiers, making it the accessible option for dev teams that want to self-serve rather than talk to sales. The jump to $250 for Team is steep though, which signals they're trying to push mid-market teams toward Enterprise conversations rather than compete on that middle ground. Plivo: Sits in the same CPaaS bracket as Twilio and Vonage — not the budget option, but competitive on a per-message/per-minute basis and more transparent than most about starting Enterprise pricing. They're chasing developers who want Twilio-like power without getting nickel-and-dimed on add-on fees.
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