Novu Pricing (2026)

Novu runs on workflow volume, not seats — you're paying for notification/workflow runs, with each tier including a baseline allotment and $1.20 per 1K runs after that. The listed $30 and $250 prices are floors, not ceilings, so your actual bill scales with how much notification traffic you're pushing through the platform.

From $30/mo 4 plans hybrid Free plan Best Novu alternatives → Novu's competitors →
Free
$0/mo
Pro Popular
$30/mo
Team
$250/mo
Enterprise
Contact Sales
Verified Aug 22, 2026 Official pricing page
Screenshot of Novu's pricing page showing its plans and prices
Their pricing page, captured Aug 22, 2026

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Free

$0/mo
  • 10,000 workflow runs / month
  • All channels: Email, In-app, SMS, Chat, Push
  • US + EU data residency
  • Up to 20 workflows
  • 2 environments (Dev + Prod)
  • Activity feed retention: 24 hours
  • Up to 3 team members

Pro

Popular
$30/mo
  • 30,000+ workflow runs / month
  • 7-day activity feed retention
  • Remove Novu branding
  • Advanced email editor (blocks, layouts)
  • Higher rate limits & faster processing

Team

$250/mo
  • 250,000+ workflow runs / month
  • Up to 10 environments (Staging, QA, Pre-prod…)
  • 90-day activity feed retention
  • Unlimited team members
  • More workflows
  • Role-Based Access Control (RBAC)
  • Expanded rate limits (600 RPS triggers)

Enterprise

Contact Sales
  • 10M+ workflow runs / month (custom volume tiers)
  • Unlimited environments
  • Custom retention policies (feed, audit, logs)
  • Custom delay & digest windows
  • HIPAA BAA
  • Dedicated SSO (SAML / OIDC)
  • Directory Sync (SCIM)
  • Private Slack/Teams support channel
  • Advanced data residency (SG, UK, AU, JP, KR, custom regions)
  • Self-hosted deployment options

Does Novu have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $30/mo.

What the free plan includes

  • 10,000 workflow runs / month
  • All channels: Email, In-app, SMS, Chat, Push
  • US + EU data residency
  • Up to 20 workflows
  • 2 environments (Dev + Prod)
  • Activity feed retention: 24 hours
  • Up to 3 team members

AI Pricing Analysis

Pricing Model

Novu runs on workflow volume, not seats — you're paying for notification/workflow runs, with each tier including a baseline allotment and $1.20 per 1K runs after that. The listed $30 and $250 prices are floors, not ceilings, so your actual bill scales with how much notification traffic you're pushing through the platform.

Tier Strategy

Free is for side projects and early-stage teams just wiring up notifications for the first time. Pro fits small teams that have outgrown free limits but don't need collaboration features, while Team kicks in once multiple people need to manage workflows together and volume climbs high enough that the overage math starts to sting — that's the real trigger to jump tiers, not a feature wall.

Competitive Positioning

Sitting at $30 to start, Novu undercuts most notification-infrastructure competitors that charge per-seat or lock core features behind higher tiers, making it the accessible option for dev teams that want to self-serve rather than talk to sales. The jump to $250 for Team is steep though, which signals they're trying to push mid-market teams toward Enterprise conversations rather than compete on that middle ground.

Growth Lever

Usage is the primary lever — as workflow runs scale past included limits, the overage fees quietly become the bigger line item, which nudges high-volume teams toward negotiating an Enterprise contract instead of eating per-run costs. Enterprise also dangles On-Prem/self-hosted deployment, which is the real hook for security-conscious or compliance-heavy teams that need control Novu's cloud tiers can't offer.

Want the strategist's read on the live page? Read the AI teardown of Novu's pricing page →

Novu Pricing FAQ

How much does Novu cost?
Paid plans start at $30/mo, going up to $250/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get 10,000 workflow runs / month, all channels: email, in-app, sms, chat, push, us + eu data residency — plus 4 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Novu runs on workflow volume, not seats — you're paying for notification/workflow runs, with each tier including a baseline allotment and $1.20 per 1K runs after that. The listed $30 and $250 prices are floors, not ceilings, so your actual bill scales with how much notification traffic you're pushing through the platform.
Which plan makes sense for me?
Free is for side projects and early-stage teams just wiring up notifications for the first time. Pro fits small teams that have outgrown free limits but don't need collaboration features, while Team kicks in once multiple people need to manage workflows together and volume climbs high enough that the overage math starts to sting — that's the real trigger to jump tiers, not a feature wall.

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Comparing Novu to something specific? Try Novu vs Courier, Novu vs Knock, or Novu vs Plivo. Or see the best Novu alternatives, ranked.

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