Novu Pricing (2026)

Usage-based with a flat floor — you pay a base monthly rate and then get charged $1.20 per 1K workflow runs beyond whatever's included in your tier. The value metric is notification/workflow volume, which makes sense for a notification infrastructure product where usage scales directly with your user base.

From $30/mo 4 plans usage-based Free plan
Free
$0/mo
Pro Popular
$30/mo
Team
$250/mo
Enterprise
Contact Sales
Verified Jul 25, 2026 Official pricing page
Screenshot of Novu's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

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Free

$0/mo
  • 10,000 workflow runs / month
  • All channels: Email, In-app, SMS, Chat, Push
  • US + EU data residency
  • Up to 20 workflows
  • 2 environments (Dev + Prod)
  • Activity feed retention: 24 hours
  • Up to 3 team members

Pro

Popular
$30/mo
  • 30,000+ workflow runs / month
  • 7-day activity feed retention
  • Remove Novu branding
  • Advanced email editor (blocks, layouts)
  • Higher rate limits & faster processing

Team

$250/mo
  • 250,000+ workflow runs / month
  • Up to 10 environments (Staging, QA, Pre-prod…)
  • 90-day activity feed retention
  • Unlimited team members
  • More workflows
  • Role-Based Access Control (RBAC)
  • Expanded rate limits (600 RPS triggers)

Enterprise

Contact Sales
  • 10M+ workflow runs / month (custom volume tiers)
  • Unlimited environments
  • Custom retention policies (feed, audit, logs)
  • Custom delay & digest windows
  • HIPAA BAA
  • Dedicated SSO (SAML / OIDC)
  • Directory Sync (SCIM)
  • Private Slack/Teams support channel
  • Advanced data residency (SG, UK, AU, JP, KR, custom regions)
  • Self-hosted deployment options

AI Pricing Analysis

Pricing Model

Usage-based with a flat floor — you pay a base monthly rate and then get charged $1.20 per 1K workflow runs beyond whatever's included in your tier. The value metric is notification/workflow volume, which makes sense for a notification infrastructure product where usage scales directly with your user base.

Tier Strategy

Free is for solo devs or early-stage products testing the waters — no credit card friction keeps the top of funnel wide open. The jump from Pro ($30) to Team ($250) is a big step, likely triggered by needing multi-user collaboration, higher included run limits, or team-level governance features.

Competitive Positioning

Novu is positioning as the developer-friendly, affordable alternative to heavier notification platforms like Courier or Knock — the $30 Pro entry point is low enough to feel accessible to indie hackers and startups, while the usage-based overage model lets them grow revenue without scaring off early adopters with high upfront costs.

Growth Lever

Volume is the primary expansion driver — as your product scales and workflow runs climb, that $1.20/1K overage adds up fast and makes upgrading to a higher tier with more included runs the rational move. Feature access (likely advanced routing, team permissions, SLAs) probably accelerates the push toward Team and Enterprise for anyone building production-grade infrastructure.

Novu Pricing FAQ

How much does Novu cost?
Paid plans start at $30/mo, going up to $250/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get 10,000 workflow runs / month, all channels: email, in-app, sms, chat, push, us + eu data residency — plus 4 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Usage-based with a flat floor — you pay a base monthly rate and then get charged $1.20 per 1K workflow runs beyond whatever's included in your tier. The value metric is notification/workflow volume, which makes sense for a notification infrastructure product where usage scales directly with your user base.
Which plan makes sense for me?
Free is for solo devs or early-stage products testing the waters — no credit card friction keeps the top of funnel wide open. The jump from Pro ($30) to Team ($250) is a big step, likely triggered by needing multi-user collaboration, higher included run limits, or team-level governance features.

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Comparing Novu to something specific? Try Novu vs Courier, Novu vs Knock, or Novu vs Plivo.

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