How much does Novu cost?

Paid plans start at $30/mo, going up to $250/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. You get 10,000 workflow runs / month, all channels: email, in-app, sms, chat, push, us + eu data residency — plus 4 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

There's no trial per se, but the free plan lets you use the product indefinitely with some limits.

Novu Pricing (2026)

Novu charges based on workflow run volume, meaning you're paying for notification-sending activity rather than seats or logins. Each tier bundles a base allotment of runs, then tacks on metered overage (like $1.20 per 1K extra runs) once you blow past it.

From $30/mo 4 plans usage-based Free plan Best Novu alternatives → Novu's competitors →

Free: $0/mo
Pro Popular: $30/mo
Team: $250/mo
Enterprise: Contact Sales

Verified Sep 19, 2026 Official pricing page

Screenshot of Novu's pricing page showing its plans and prices — Their pricing page, captured Sep 19, 2026

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Free

$0/mo

10,000 workflow runs / month
All channels: Email, In-app, SMS, Chat, Push
US + EU data residency
Up to 20 workflows
2 environments (Dev + Prod)
Activity feed retention: 24 hours
Up to 3 team members

Pro

Popular

$30/mo

30,000+ workflow runs / month
7-day activity feed retention
Remove Novu branding
Advanced email editor (blocks, layouts)
Higher rate limits & faster processing

Team

$250/mo

250,000+ workflow runs / month
Up to 10 environments (Staging, QA, Pre-prod…)
90-day activity feed retention
Unlimited team members
More workflows
Role-Based Access Control (RBAC)
Expanded rate limits (600 RPS triggers)

Enterprise

Contact Sales

10M+ workflow runs / month (custom volume tiers)
Unlimited environments
Custom retention policies (feed, audit, logs)
Custom delay & digest windows
HIPAA BAA
Dedicated SSO (SAML / OIDC)
Directory Sync (SCIM)
Private Slack/Teams support channel
Advanced data residency (SG, UK, AU, JP, KR, custom regions)
Self-hosted deployment options

Does Novu have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $30/mo.

What the free plan includes

10,000 workflow runs / month
All channels: Email, In-app, SMS, Chat, Push
US + EU data residency
Up to 20 workflows
2 environments (Dev + Prod)
Activity feed retention: 24 hours
Up to 3 team members

AI Pricing Analysis

Pricing Model

Tier Strategy

Free is built for indie devs and small projects just wiring up notifications for the first time. Pro fits early-stage products with real but modest send volume, Team is for companies scaling notification infrastructure across multiple products or higher throughput, and Enterprise kicks in when you need custom volume commitments, compliance, or dedicated support. The upgrade trigger is almost always hitting the included run cap and eating overage fees until the next tier's bundle makes more sense.

Competitive Positioning

Sitting at $30 to start for Pro, Novu undercuts most notification infrastructure competitors that charge steep per-seat or flat enterprise fees right out of the gate. The jump to $250 for Team is steep though, positioning them as affordable for small teams but pricier once you're scaling — they're clearly trying to hook developers early with Free/Pro and monetize hard once usage grows.

Growth Lever

Usage is the primary lever — as workflow run volume climbs, teams either pay overage fees or upgrade tiers to get a better included rate. There's likely also feature gating (things like advanced workflow logic, higher throughput, or dedicated support) reserved for Team and Enterprise, but volume growth is what actually pushes revenue up.

Want the strategist's read on the live page? Read the AI teardown of Novu's pricing page →

Novu Pricing FAQ

How much does Novu cost?: Paid plans start at $30/mo, going up to $250/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. You get 10,000 workflow runs / month, all channels: email, in-app, sms, chat, push, us + eu data residency — plus 4 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?: Novu charges based on workflow run volume, meaning you're paying for notification-sending activity rather than seats or logins. Each tier bundles a base allotment of runs, then tacks on metered overage (like $1.20 per 1K extra runs) once you blow past it.
Which plan makes sense for me?: Free is built for indie devs and small projects just wiring up notifications for the first time. Pro fits early-stage products with real but modest send volume, Team is for companies scaling notification infrastructure across multiple products or higher throughput, and Enterprise kicks in when you need custom volume commitments, compliance, or dedicated support. The upgrade trigger is almost always hitting the included run cap and eating overage fees until the next tier's bundle makes more sense.

More Communication APIs pricing

All Communication APIs pricing →

Comparing Novu to something specific? Try Novu vs Courier, Novu vs Knock, or Novu vs Plivo. Or see the best Novu alternatives, ranked.

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