Knock Pricing (2026)

It's a hybrid setup — you pay a flat platform fee that bundles in prepaid usage (messages, guide active users, AI agent credits), then overage kicks in at metered rates like $.005/message or $.01/AI agent credit. So the value metric isn't seats, it's consumption across notification volume and AI activity, wrapped in a subscription shell.

From $250/mo 3 plans hybrid Free plan Best Knock alternatives → Knock's competitors →
Developer
$0/mo
Starter
$250/mo
Enterprise
Contact Sales
Verified Aug 22, 2026 Official pricing page
Screenshot of Knock's pricing page showing its plans and prices
Their pricing page, captured Aug 22, 2026

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Developer

$0/mo
  • 10K messages
  • 500 guide active users
  • 500 AI agent credits
  • Unlimited notification workflows
  • Unlimited broadcasts
  • Unlimited delivery channels
  • Unlimited team members
  • Batch and delay notifications
  • Built-in multi-tenancy
  • SSO via Google

Starter

$250/mo
  • 50K messages
  • 2.5K guide active users
  • 2,000 AI agent credits
  • Remove Knock branding
  • Email client previews

Enterprise

Contact Sales
  • Flexible volume-based pricing
  • Monthly notified user pricing
  • Annual commit discounts
  • Custom roles and permissions
  • Per-customer branding and preferences
  • Translation (i18n) support
  • Send analytics data to any data warehouse
  • Send observability data to Datadog
  • Directory sync (SCIM)
  • Enterprise SLAs
  • Shared Slack channel and priority support
  • SAML 2.0 SSO
  • HIPAA compliance / BAA

Does Knock have a free plan?

Yes: the Developer plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $250/mo.

What the free plan includes

  • 10K messages
  • 500 guide active users
  • 500 AI agent credits
  • Unlimited notification workflows
  • Unlimited broadcasts
  • Unlimited delivery channels
  • Unlimited team members
  • Batch and delay notifications
  • Built-in multi-tenancy
  • SSO via Google

AI Pricing Analysis

Pricing Model

It's a hybrid setup — you pay a flat platform fee that bundles in prepaid usage (messages, guide active users, AI agent credits), then overage kicks in at metered rates like $.005/message or $.01/AI agent credit. So the value metric isn't seats, it's consumption across notification volume and AI activity, wrapped in a subscription shell.

Tier Strategy

Developer is the free sandbox for engineers kicking the tires or running side projects with light volume. Starter at $250/mo is built for small teams shipping real notification infrastructure who need prepaid capacity without negotiating a contract. The jump to Enterprise happens when usage consistently blows past prepaid allotments, or when you need SSO, custom SLAs, and dedicated support that a self-serve plan can't offer.

Competitive Positioning

Knock sits mid-market — not a cheap commodity API, but not pricing like Braze or Iterable either. They're courting engineering-led teams who want notification infrastructure that's more sophisticated than rolling their own, without paying enterprise-messaging-platform prices out of the gate.

Growth Lever

Usage overages are the quiet growth engine — every extra message, guide active user, or AI credit adds incremental revenue without a plan change. The bigger lever is graduating to Enterprise once volume, compliance needs, or AI feature usage outpace what a flat $250/mo plan with prepaid caps can reasonably cover.

Want the strategist's read on the live page? Read the AI teardown of Knock's pricing page →

Knock Pricing FAQ

How much does Knock cost?
Paid plans start at $250/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Developer" plan is free forever, not just a trial. You get 10k messages, 500 guide active users, 500 ai agent credits — plus 7 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
It's a hybrid setup — you pay a flat platform fee that bundles in prepaid usage (messages, guide active users, AI agent credits), then overage kicks in at metered rates like $.005/message or $.01/AI agent credit. So the value metric isn't seats, it's consumption across notification volume and AI activity, wrapped in a subscription shell.
Is there a discount for annual billing?
Annual commit discounts.
Which plan makes sense for me?
Developer is the free sandbox for engineers kicking the tires or running side projects with light volume. Starter at $250/mo is built for small teams shipping real notification infrastructure who need prepaid capacity without negotiating a contract. The jump to Enterprise happens when usage consistently blows past prepaid allotments, or when you need SSO, custom SLAs, and dedicated support that a self-serve plan can't offer.

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Comparing Knock to something specific? Try Knock vs Courier, Knock vs Novu, or Knock vs Plivo. Or see the best Knock alternatives, ranked.

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