Knock vs Courier Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Knock Courier
Starts at $250/mo $0/mo
Number of plans 3 3
Free plan
Free trial
Pricing model usage-based usage-based

Developer

$0/mo
  • 10K messages
  • 500 guide active users
  • 500 AI agent credits
  • Unlimited notification workflows
  • Unlimited broadcasts
  • Unlimited delivery channels
  • Unlimited team members
  • Batch and delay notifications
  • Built-in multi-tenancy
  • SSO via Google

Starter

$250/mo
  • 50K messages
  • 2.5K guide active users
  • 2,000 AI agent credits
  • Remove Knock branding
  • Email client previews

Enterprise

Custom
  • Flexible volume-based pricing
  • Monthly notified user pricing
  • Annual commit discounts
  • Per-customer branding and preferences
  • Translation (i18n) support
  • Send analytics data to any data warehouse
  • Send observability data to Datadog
  • Directory sync (SCIM)
  • Enterprise SLAs
  • Shared Slack channel and priority support
  • SAML 2.0 SSO
  • HIPAA compliance / BAA

Developer

$0/mo
  • 10,000 sends per month
  • Journeys & broadcasts
  • MCP server, CLI, & SDKs
  • SSO via Google, Github
  • Email support

Business

$0/mo
  • All Developer features +
  • Pay-as-you go pricing
  • AI Translations
  • AI Agent node
  • Email & chat support

Enterprise

Custom
  • All Pro features +
  • Volume Pricing
  • Dedicated Slack channel
  • Observability integrations
  • Role based access control
  • Enterprise SLA
  • EU Data Residency

Knock vs Courier FAQ

Which one is cheaper?
Courier is the cheaper option, starting at $0/mo vs $250/mo for Knock.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Knock: At $250/mo for Starter, Knock is positioning itself as a serious infrastructure layer — not a budget tool, but not absurdly expensive for what it replaces (building in-house notification systems). They're going after product teams at growth-stage companies who've outgrown DIY but aren't ready to negotiate six-figure contracts. Courier: Half a cent per send is a low-friction entry point designed to undercut the complexity of competitors like Twilio or Iterable that layer on channel costs and seat fees. They're going after dev-led teams who want predictable, simple pricing without a sales call.

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