Knock vs Courier Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Developer
- 10K messages
- 500 guide active users
- 500 AI agent credits
- Unlimited notification workflows
- Unlimited broadcasts
- Unlimited delivery channels
- Unlimited team members
- Batch and delay notifications
- Built-in multi-tenancy
- SSO via Google
Starter
- 50K messages
- 2.5K guide active users
- 2,000 AI agent credits
- Remove Knock branding
- Email client previews
Enterprise
- Flexible volume-based pricing
- Monthly notified user pricing
- Annual commit discounts
- Per-customer branding and preferences
- Translation (i18n) support
- Send analytics data to any data warehouse
- Send observability data to Datadog
- Directory sync (SCIM)
- Enterprise SLAs
- Shared Slack channel and priority support
- SAML 2.0 SSO
- HIPAA compliance / BAA
Developer
- 10,000 sends per month
- Journeys & broadcasts
- MCP server, CLI, & SDKs
- SSO via Google, Github
- Email support
Business
- All Developer features +
- Pay-as-you go pricing
- AI Translations
- AI Agent node
- Email & chat support
Enterprise
- All Pro features +
- Volume Pricing
- Dedicated Slack channel
- Observability integrations
- Role based access control
- Enterprise SLA
- EU Data Residency
Knock vs Courier FAQ
- Which one is cheaper?
- Courier is the cheaper option, starting at $0/mo vs $250/mo for Knock.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Knock: At $250/mo for Starter, Knock is positioning itself as a serious infrastructure layer — not a budget tool, but not absurdly expensive for what it replaces (building in-house notification systems). They're going after product teams at growth-stage companies who've outgrown DIY but aren't ready to negotiate six-figure contracts. Courier: Half a cent per send is a low-friction entry point designed to undercut the complexity of competitors like Twilio or Iterable that layer on channel costs and seat fees. They're going after dev-led teams who want predictable, simple pricing without a sales call.
Keep tabs on both.
We'll monitor pricing changes for Knock and Courier and let you know when something moves.