Knock vs Novu Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Knock pricing | Novu pricing | |
|---|---|---|
| Starts at | $250/mo | $30/mo |
| Number of plans | 3 | 4 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | hybrid | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Developer
- 10K messages
- 500 guide active users
- 500 AI agent credits
- Unlimited notification workflows
- Unlimited broadcasts
- Unlimited delivery channels
- Unlimited team members
- Batch and delay notifications
- Built-in multi-tenancy
- SSO via Google
Starter
- 50K messages
- 2.5K guide active users
- 2,000 AI agent credits
- Remove Knock branding
- Email client previews
Enterprise
- Flexible volume-based pricing
- Monthly notified user pricing
- Annual commit discounts
- Custom roles and permissions
- Per-customer branding and preferences
- Translation (i18n) support
- Send analytics data to any data warehouse
- Send observability data to Datadog
- Directory sync (SCIM)
- Enterprise SLAs
- Shared Slack channel and priority support
- SAML 2.0 SSO
- HIPAA compliance / BAA
Free
- 10,000 workflow runs / month
- All channels: Email, In-app, SMS, Chat, Push
- US + EU data residency
- Up to 20 workflows
- 2 environments (Dev + Prod)
- Activity feed retention: 24 hours
- Up to 3 team members
Pro
Popular- 30,000+ workflow runs / month
- 7-day activity feed retention
- Remove Novu branding
- Advanced email editor (blocks, layouts)
- Higher rate limits & faster processing
Team
- 250,000+ workflow runs / month
- Up to 10 environments (Staging, QA, Pre-prod…)
- 90-day activity feed retention
- Unlimited team members
- More workflows
- Role-Based Access Control (RBAC)
- Expanded rate limits (600 RPS triggers)
Enterprise
- 10M+ workflow runs / month (custom volume tiers)
- Unlimited environments
- Custom retention policies (feed, audit, logs)
- Custom delay & digest windows
- HIPAA BAA
- Dedicated SSO (SAML / OIDC)
- Directory Sync (SCIM)
- Private Slack/Teams support channel
- Advanced data residency (SG, UK, AU, JP, KR, custom regions)
- Self-hosted deployment options
Knock vs Novu FAQ
- Which one is cheaper?
- Novu is the cheaper option, starting at $30/mo vs $250/mo for Knock.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Knock uses hybrid pricing, while Novu goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Knock: Knock sits mid-market — not a cheap commodity API, but not pricing like Braze or Iterable either. They're courting engineering-led teams who want notification infrastructure that's more sophisticated than rolling their own, without paying enterprise-messaging-platform prices out of the gate. Novu: Sitting at $30 to start for Pro, Novu undercuts most notification infrastructure competitors that charge steep per-seat or flat enterprise fees right out of the gate. The jump to $250 for Team is steep though, positioning them as affordable for small teams but pricier once you're scaling — they're clearly trying to hook developers early with Free/Pro and monetize hard once usage grows.
Still deciding? See the best Knock alternatives or the best Novu alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial