Knock vs Novu Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Developer
- 10K messages
- 500 guide active users
- 500 AI agent credits
- Unlimited notification workflows
- Unlimited broadcasts
- Unlimited delivery channels
- Unlimited team members
- Batch and delay notifications
- Built-in multi-tenancy
- SSO via Google
Starter
- 50K messages
- 2.5K guide active users
- 2,000 AI agent credits
- Remove Knock branding
- Email client previews
Enterprise
- Flexible volume-based pricing
- Monthly notified user pricing
- Annual commit discounts
- Per-customer branding and preferences
- Translation (i18n) support
- Send analytics data to any data warehouse
- Send observability data to Datadog
- Directory sync (SCIM)
- Enterprise SLAs
- Shared Slack channel and priority support
- SAML 2.0 SSO
- HIPAA compliance / BAA
Free
- 10,000 workflow runs / month
- All channels: Email, In-app, SMS, Chat, Push
- US + EU data residency
- Up to 20 workflows
- 2 environments (Dev + Prod)
- Activity feed retention: 24 hours
- Up to 3 team members
Pro
Popular- 30,000+ workflow runs / month
- 7-day activity feed retention
- Remove Novu branding
- Advanced email editor (blocks, layouts)
- Higher rate limits & faster processing
Team
- 250,000+ workflow runs / month
- Up to 10 environments (Staging, QA, Pre-prod…)
- 90-day activity feed retention
- Unlimited team members
- More workflows
- Role-Based Access Control (RBAC)
- Expanded rate limits (600 RPS triggers)
Enterprise
- 10M+ workflow runs / month (custom volume tiers)
- Unlimited environments
- Custom retention policies (feed, audit, logs)
- Custom delay & digest windows
- HIPAA BAA
- Dedicated SSO (SAML / OIDC)
- Directory Sync (SCIM)
- Private Slack/Teams support channel
- Advanced data residency (SG, UK, AU, JP, KR, custom regions)
- Self-hosted deployment options
Knock vs Novu FAQ
- Which one is cheaper?
- Novu is the cheaper option, starting at $30/mo vs $250/mo for Knock.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Knock: At $250/mo for Starter, Knock is positioning itself as a serious infrastructure layer — not a budget tool, but not absurdly expensive for what it replaces (building in-house notification systems). They're going after product teams at growth-stage companies who've outgrown DIY but aren't ready to negotiate six-figure contracts. Novu: Novu is positioning as the developer-friendly, affordable alternative to heavier notification platforms like Courier or Knock — the $30 Pro entry point is low enough to feel accessible to indie hackers and startups, while the usage-based overage model lets them grow revenue without scaring off early adopters with high upfront costs.
Keep tabs on both.
We'll monitor pricing changes for Knock and Novu and let you know when something moves.