Novu vs Knock Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 10,000 workflow runs / month
- All channels: Email, In-app, SMS, Chat, Push
- US + EU data residency
- Up to 20 workflows
- 2 environments (Dev + Prod)
- Activity feed retention: 24 hours
- Up to 3 team members
Pro
Popular- 30,000+ workflow runs / month
- 7-day activity feed retention
- Remove Novu branding
- Advanced email editor (blocks, layouts)
- Higher rate limits & faster processing
Team
- 250,000+ workflow runs / month
- Up to 10 environments (Staging, QA, Pre-prod…)
- 90-day activity feed retention
- Unlimited team members
- More workflows
- Role-Based Access Control (RBAC)
- Expanded rate limits (600 RPS triggers)
Enterprise
- 10M+ workflow runs / month (custom volume tiers)
- Unlimited environments
- Custom retention policies (feed, audit, logs)
- Custom delay & digest windows
- HIPAA BAA
- Dedicated SSO (SAML / OIDC)
- Directory Sync (SCIM)
- Private Slack/Teams support channel
- Advanced data residency (SG, UK, AU, JP, KR, custom regions)
- Self-hosted deployment options
Developer
- 10K messages
- 500 guide active users
- 500 AI agent credits
- Unlimited notification workflows
- Unlimited broadcasts
- Unlimited delivery channels
- Unlimited team members
- Batch and delay notifications
- Built-in multi-tenancy
- SSO via Google
Starter
- 50K messages
- 2.5K guide active users
- 2,000 AI agent credits
- Remove Knock branding
- Email client previews
Enterprise
- Flexible volume-based pricing
- Monthly notified user pricing
- Annual commit discounts
- Custom roles and permissions
- Per-customer branding and preferences
- Translation (i18n) support
- Send analytics data to any data warehouse
- Send observability data to Datadog
- Directory sync (SCIM)
- Enterprise SLAs
- Shared Slack channel and priority support
- SAML 2.0 SSO
- HIPAA compliance / BAA
Novu vs Knock FAQ
- Which one is cheaper?
- Novu starts lower at $30/mo, compared to $250/mo for Knock.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Novu: Sitting at $30 to start, Novu undercuts most notification-infrastructure competitors that charge per-seat or lock core features behind higher tiers, making it the accessible option for dev teams that want to self-serve rather than talk to sales. The jump to $250 for Team is steep though, which signals they're trying to push mid-market teams toward Enterprise conversations rather than compete on that middle ground. Knock: Knock sits mid-market — not a cheap commodity API, but not pricing like Braze or Iterable either. They're courting engineering-led teams who want notification infrastructure that's more sophisticated than rolling their own, without paying enterprise-messaging-platform prices out of the gate.
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