Novu vs Courier Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Novu pricing | Courier pricing | |
|---|---|---|
| Starts at | $30/mo | $0/mo |
| Number of plans | 4 | 3 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | usage-based | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- 10,000 workflow runs / month
- All channels: Email, In-app, SMS, Chat, Push
- US + EU data residency
- Up to 20 workflows
- 2 environments (Dev + Prod)
- Activity feed retention: 24 hours
- Up to 3 team members
Pro
Popular- 30,000+ workflow runs / month
- 7-day activity feed retention
- Remove Novu branding
- Advanced email editor (blocks, layouts)
- Higher rate limits & faster processing
Team
- 250,000+ workflow runs / month
- Up to 10 environments (Staging, QA, Pre-prod…)
- 90-day activity feed retention
- Unlimited team members
- More workflows
- Role-Based Access Control (RBAC)
- Expanded rate limits (600 RPS triggers)
Enterprise
- 10M+ workflow runs / month (custom volume tiers)
- Unlimited environments
- Custom retention policies (feed, audit, logs)
- Custom delay & digest windows
- HIPAA BAA
- Dedicated SSO (SAML / OIDC)
- Directory Sync (SCIM)
- Private Slack/Teams support channel
- Advanced data residency (SG, UK, AU, JP, KR, custom regions)
- Self-hosted deployment options
Developer
- 10,000 sends per month
- Journeys & broadcasts
- MCP server, CLI, & SDKs
- SSO via Google, Github
- Email support
Business
- All Developer features +
- Pay-as-you go pricing
- AI Translations
- AI Agent node
- Cross-device email testing
- Email & chat support
Enterprise
- All Pro features +
- Volume Pricing
- Dedicated Slack channel
- Observability integrations
- Role based access control
- Enterprise SLA
- EU Data Residency
Novu vs Courier FAQ
- Which one is cheaper?
- Courier is the cheaper option, starting at $0/mo vs $30/mo for Novu.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Novu: Sitting at $30 to start for Pro, Novu undercuts most notification infrastructure competitors that charge steep per-seat or flat enterprise fees right out of the gate. The jump to $250 for Team is steep though, positioning them as affordable for small teams but pricier once you're scaling — they're clearly trying to hook developers early with Free/Pro and monetize hard once usage grows. Courier: Courier's usage-only model undercuts the typical seat-based or tiered-feature pricing you see from competitors like Knock or OneSignal, especially for teams with lean headcount but high notification volume. They're clearly courting engineering-led teams who hate paying for seats that don't reflect actual usage, positioning as the lower-friction, pay-for-what-you-send option.
Still deciding? See the best Novu alternatives or the best Courier alternatives, ranked with verified pricing.
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