Novu vs Twilio Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 10,000 workflow runs / month
- All channels: Email, In-app, SMS, Chat, Push
- US + EU data residency
- Up to 20 workflows
- 2 environments (Dev + Prod)
- Activity feed retention: 24 hours
- Up to 3 team members
Pro
Popular- 30,000+ workflow runs / month
- 7-day activity feed retention
- Remove Novu branding
- Advanced email editor (blocks, layouts)
- Higher rate limits & faster processing
Team
- 250,000+ workflow runs / month
- Up to 10 environments (Staging, QA, Pre-prod…)
- 90-day activity feed retention
- Unlimited team members
- More workflows
- Role-Based Access Control (RBAC)
- Expanded rate limits (600 RPS triggers)
Enterprise
- 10M+ workflow runs / month (custom volume tiers)
- Unlimited environments
- Custom retention policies (feed, audit, logs)
- Custom delay & digest windows
- HIPAA BAA
- Dedicated SSO (SAML / OIDC)
- Directory Sync (SCIM)
- Private Slack/Teams support channel
- Advanced data residency (SG, UK, AU, JP, KR, custom regions)
- Self-hosted deployment options
Novu vs Twilio FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Novu has a free plan. Twilio doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Novu uses hybrid pricing, while Twilio goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Novu: Sitting at $30 to start, Novu undercuts most notification-infrastructure competitors that charge per-seat or lock core features behind higher tiers, making it the accessible option for dev teams that want to self-serve rather than talk to sales. The jump to $250 for Team is steep though, which signals they're trying to push mid-market teams toward Enterprise conversations rather than compete on that middle ground. Twilio: Premium pricing in the CPaaS space, but they own the developer mindshare. They're not competing on price — they're the reliable, well-documented option that devs trust when building mission-critical communication features.
Still deciding? See the best Novu alternatives or the best Twilio alternatives, ranked with verified pricing.
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