OneSignal vs Viral Loops Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

OneSignal pricing Viral Loops pricing
Starts at $19/mo $49/mo
Number of plans 4 4
Free plan —
Free trial —
Pricing model hybrid hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Free

$0/mo
  • All channels
  • Basic automation & analytics
  • OneSignal AI & MCP
  • Basic personalization

Growth

$19/mo
  • Increased automation
  • More integrations
  • Prioritized support
  • Better analytics & personalization

Professional

Custom
  • Advanced marketing & analytics
  • All integrations
  • Advanced experiments
  • Advanced permission management

Enterprise

Custom
  • Unlimited personalization
  • Reporting history
  • Security & compliance
  • Custom SLA

Start-up

$49/mo
  • Lead Generation Campaigns
  • Basic Integrations
  • Basic Fraud Identification
  • Email Notifications
  • Import & Export Participants
  • No-Code Installation
  • Bonus Action Points
  • Social Sharing Tracking

Plus

$139/mo
  • User & Customer Referral Campaigns
  • The Milestone Referral Template
  • Track every Step of the Customer Journey
  • Themes for Viral Loops Pages
  • Custom Domain
  • reCaptcha Integration
  • Full API Access

Growing

Popular
$229/mo
  • Double Opt-In
  • HubSpot Integration & Workflows
  • Remove Viral Loops Branding
  • Automated Rewarding
  • Stripe Rewarding
  • Tremendous Rewarding
  • Referral Revenue Tracking
  • Audience-specific Notifications

Power

$399/mo
  • Dedicated Account Manager
  • Concierge Implentation
  • Team Member Invites
  • Priority & Video Support
  • AI-Powered advance Fraud Analysis

OneSignal vs Viral Loops FAQ

Which one is cheaper?
OneSignal starts lower at $19/mo, compared to $49/mo for Viral Loops.
Can I use either one for free?
OneSignal has a free plan. Viral Loops doesn't — though they do offer a free trial.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. OneSignal: OneSignal undercuts most messaging/engagement platforms at the entry point — $19/mo is cheap compared to Braze or Iterable, which don't even list prices because they're built for enterprise budgets. They're clearly playing a land-and-expand game: hook developers cheap, then monetize the ones who scale into custom contracts. Viral Loops: At $49-$399/mo, Viral Loops sits mid-market — priced above bare-bones referral widget tools but well under enterprise loyalty/referral platforms that require annual contracts and custom quotes. They're clearly chasing SMBs and growth teams who want enterprise-style referral mechanics without an enterprise sales process.

Still deciding? See the best OneSignal alternatives or the best Viral Loops alternatives, ranked with verified pricing.

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