OneSignal vs Viral Loops Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| OneSignal | Viral Loops | |
|---|---|---|
| Starts at | $19/mo | $49/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Free
- 10,000/mo Free Email Sends
- Unlimited Mobile Push Sends
- Basic Analytics & Automation
- Basic Marketing Capabilities
- MCP and OneSignal AI (Beta)
Growth
- Unlimited In-App Messaging
- Improved Analytics & Automation
- Improved Marketing Capabilities
- Enterprise Integrations
- Permission Management
Professional
- 24/7 Prioritized Support
- Advanced Marketing Capabilities
- Advanced Permission Management
- Personalized Platform Implementation
- SMS & RCS Messaging
Enterprise
- Unlimited Personalization & Automation
- Dedicated Success Manager
- Security/Legal Package & SLA
- Frequency Capping
- 2-Year Reporting History
Start-up
- Lead Generation Campaigns
- Basic Integrations
- Basic Fraud Identification
- Email Notifications
- Import & Export Participants
- No-Code Installation
- Bonus Action Points
- Social Sharing Tracking
Plus
- User & Customer Referral Campaigns
- The Milestone Referral Template
- Track every Step of the Customer Journey
- Themes for Viral Loops Pages
- Custom Domain
- reCaptcha Integration
- Full API Access
Growing
Popular- Double Opt-In
- HubSpot Integration & Workflows
- Remove Viral Loops Branding
- Automated Rewarding
- Stripe Rewarding
- Tremendous Rewarding
- Referral Revenue Tracking
- Audience-specific Notifications
Power
- Dedicated Account Manager
- Concierge Implentation
- Team Member Invites
- Priority & Video Support
- Unlimited access to AI campaign assistant
- AI-Powered advance Fraud Analysis (Coming Soon)
OneSignal vs Viral Loops FAQ
- Which one is cheaper?
- OneSignal starts lower at $19/mo, compared to $49/mo for Viral Loops.
- Can I use either one for free?
- OneSignal has a free plan. Viral Loops doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. OneSignal: At $19/mo to start paid, OneSignal undercuts Braze and Iterable by a mile, positioning itself as the budget-friendly entry point for mobile-first teams who don't need a full CDP. They're clearly hunting startups and mid-market apps that got scared off by enterprise engagement platform price tags, while still leaving Enterprise on the table for bigger fish. Viral Loops: At $49-$399/mo, Viral Loops sits mid-market — pricier than DIY referral widgets or Gleam-style giveaway tools, but far cheaper than enterprise loyalty/referral platforms like Talkable or Extole that require sales calls from day one. They're chasing growth-stage startups who've outgrown hacky spreadsheet referral programs but aren't ready for enterprise contracts.
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