OptinMonster vs Short.io Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

OptinMonster pricing Short.io pricing
Starts at $7/mo $5/mo
Number of plans 4 5
Free plan —
Free trial —
Pricing model flat-rate hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Basic

$7/mo
  • All Campaign Types
  • 700+ Easy To Personalize Templates
  • Page Targeting
  • Time on Site and Page Triggers
  • Scroll/Interest Triggers
  • Optin and Success Views
  • MonsterLeads™
  • Real Human Support
  • Basic Marketing Integrations
  • Unlimited Campaigns and Subscribers

Plus

$19/mo
  • A/B Testing
  • Device Targeting
  • Content Locking
  • MonsterEffects™ & MonsterSounds™
  • Yes/No Forms and Multiple Views
  • Full Analytics Reporting
  • Advanced Integrations

Pro

Popular
$29/mo
  • Exit Intent® Technology
  • Revenue Attribution
  • Countdown Timers
  • Smart Tags™
  • Click to Load Campaigns
  • Referrer Targeting
  • Cookie, JS, and Query Targeting
  • Campaign Scheduling
  • Webhooks
  • Zapier and Uncanny Automator Integrations
  • Google Analytics
  • Remove OptinMonster Badge
  • Pro Integrations
  • 2 Sub-Accounts

Growth

$49/mo
  • Geolocation Targeting
  • New vs. Returning Visitor
  • OnSite Retargeting®
  • Follow-up Campaigns®
  • Integrations with Shopify, WooCommerce, Magento, Easy Digital Downloads, MemberPress and more!
  • Coupon Wheel Campaigns
  • Success Scripts
  • Custom Branding
  • Custom JavaScript
  • eCommerce Integrations
  • Unlimited Sub-Accounts

Free

$0/mo

Hobby

$5/mo
  • Country targeting
  • Referrer hiding

Pro

$18/mo
  • Password protection
  • Link expiration
  • Link cloaking
  • Click limit expiration

Team

Popular
$48/mo
  • City/region targeting
  • Mobile deep links
  • End-to-end encryption
  • 99.9% uptime SLA

Enterprise

$148/mo
  • Multiple teams
  • Single sign-on (SSO)
  • Raw data export to S3
  • Dedicated IP

OptinMonster vs Short.io FAQ

Which one is cheaper?
Short.io is the cheaper option, starting at $5/mo vs $7/mo for OptinMonster.
Can I use either one for free?
Short.io has a free plan. OptinMonster doesn't — you'll need to pay from day one.
How do they charge?
Different approach here. OptinMonster uses flat-rate pricing, while Short.io goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. OptinMonster: OptinMonster sits mid-pack for lead-gen/popup tools — pricier than bare-bones WordPress plugins but cheaper than full marketing suites like Unbounce or HubSpot's popup features. They're clearly chasing SMBs and content sites who want conversion tools without buying an entire CRM. Short.io: Short.io sits mid-to-low compared to Bitly, which charges more for similar tiers and gates basic features like custom domains harder. They're clearly going after budget-conscious teams and agencies who want Bitly-like functionality without Bitly's price tag.

Still deciding? See the best OptinMonster alternatives or the best Short.io alternatives, ranked with verified pricing.

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