OptinMonster vs Short.io Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

OptinMonster Short.io
Starts at $7/mo $5/mo
Number of plans 4 5
Free plan
Free trial
Pricing model flat-rate hybrid

Basic

$7/mo
  • All Campaign Types
  • 700+ Easy To Personalize Templates
  • Page Targeting
  • Time on Site and Page Triggers
  • Scroll/Interest Triggers
  • Optin and Success Views
  • MonsterLeads™
  • Real Human Support
  • Basic Marketing Integrations
  • Unlimited Campaigns and Subscribers

Plus

$19/mo
  • A/B Testing
  • Device Targeting
  • Content Locking
  • MonsterEffects™ & MonsterSounds™
  • Yes/No Forms and Multiple Views
  • Full Analytics Reporting
  • Advanced Integrations

Pro

Popular
$29/mo
  • Exit Intent® Technology
  • Revenue Attribution
  • Countdown Timers
  • Smart Tags™
  • Click to Load Campaigns
  • Referrer Targeting
  • Cookie, JS, and Query Targeting
  • Campaign Scheduling
  • Webhooks
  • Zapier and Uncanny Automator Integrations
  • Google Analytics
  • Remove OptinMonster Badge
  • Pro Integrations
  • 2 Sub-Accounts

Growth

$49/mo
  • Geolocation Targeting
  • New vs. Returning Visitor
  • OnSite Retargeting®
  • Follow-up Campaigns®
  • Integrations with Shopify, WooCommerce, Magento, Easy Digital Downloads, MemberPress and more!
  • Coupon Wheel Campaigns
  • Success Scripts
  • Custom Branding
  • Custom JavaScript
  • eCommerce Integrations
  • Unlimited Sub-Accounts

Free

$0/mo

Hobby

$5/mo
  • Country targeting
  • Referrer hiding

Pro

$18/mo
  • Password protection
  • Link expiration
  • Link cloaking
  • Click limit expiration

Team

Popular
$48/mo
  • City/region targeting
  • Mobile deep links
  • End-to-end encryption
  • 99.9% uptime SLA

Enterprise

$148/mo
  • Multiple teams
  • Single sign-on (SSO)
  • Raw data export to S3
  • Dedicated IP

OptinMonster vs Short.io FAQ

Which one is cheaper?
Short.io is the cheaper option, starting at $5/mo vs $7/mo for OptinMonster.
Can I use either one for free?
Short.io has a free plan. OptinMonster doesn't — you'll need to pay from day one.
How do they charge?
Different approach here. OptinMonster uses flat-rate pricing, while Short.io goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Short.io: Short.io sits mid-to-low compared to Bitly, which charges more for similar tiers and gates basic features like custom domains harder. They're clearly going after budget-conscious teams and agencies who want Bitly-like functionality without Bitly's price tag.

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