OptinMonster vs Viral Loops Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| OptinMonster | Viral Loops | |
|---|---|---|
| Starts at | $7/mo | $49/mo |
| Number of plans | 4 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | flat-rate | flat-rate |
Basic
- All Campaign Types
- 700+ Easy To Personalize Templates
- Page Targeting
- Time on Site and Page Triggers
- Scroll/Interest Triggers
- Optin and Success Views
- MonsterLeads™
- Real Human Support
- Basic Marketing Integrations
- Unlimited Campaigns and Subscribers
Plus
- A/B Testing
- Device Targeting
- Content Locking
- MonsterEffects™ & MonsterSounds™
- Yes/No Forms and Multiple Views
- Full Analytics Reporting
- Advanced Integrations
Pro
Popular- Exit Intent® Technology
- Revenue Attribution
- Countdown Timers
- Smart Tags™
- Click to Load Campaigns
- Referrer Targeting
- Cookie, JS, and Query Targeting
- Campaign Scheduling
- Webhooks
- Zapier and Uncanny Automator Integrations
- Google Analytics
- Remove OptinMonster Badge
- Pro Integrations
- 2 Sub-Accounts
Growth
- Geolocation Targeting
- New vs. Returning Visitor
- OnSite Retargeting®
- Follow-up Campaigns®
- Integrations with Shopify, WooCommerce, Magento, Easy Digital Downloads, MemberPress and more!
- Coupon Wheel Campaigns
- Success Scripts
- Custom Branding
- Custom JavaScript
- eCommerce Integrations
- Unlimited Sub-Accounts
Start-up
- Lead Generation Campaigns
- Basic Integrations
- Basic Fraud Identification
- Email Notifications
- Import & Export Participants
- No-Code Installation
- Bonus Action Points
- Social Sharing Tracking
Plus
- User & Customer Referral Campaigns
- The Milestone Referral Template
- Track every Step of the Customer Journey
- Themes for Viral Loops Pages
- Custom Domain
- reCaptcha Integration
- Full API Access
Growing
Popular- Double Opt-In
- HubSpot Integration & Workflows
- Remove Viral Loops Branding
- Automated Rewarding
- Stripe Rewarding
- Tremendous Rewarding
- Referral Revenue Tracking
- Audience-specific Notifications
Power
- Dedicated Account Manager
- Concierge Implentation
- Team Member Invites
- Priority & Video Support
- Unlimited access to AI campaign assistant
- AI-Powered advance Fraud Analysis (Coming Soon)
OptinMonster vs Viral Loops FAQ
- Which one is cheaper?
- OptinMonster starts lower at $7/mo, compared to $49/mo for Viral Loops.
- Can I use either one for free?
- Neither has a free plan. But OptinMonster and Viral Loops offer a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. OptinMonster: Those introductory prices look scrappy-cheap, but renewal rates ($210–$1,470/yr) put them squarely mid-market — not a budget tool, not enterprise. They're competing hard against Privy and Sleeknote, targeting SMB marketers who want power without a developer. Viral Loops: Sitting in the $49-$399 range puts Viral Loops squarely mid-market — pricier than DIY referral widgets or Rewardful-style bolt-ons, but far cheaper than enterprise loyalty/referral platforms like Talkable or Extole that hide pricing behind sales calls. They're clearly courting growth-stage startups who've outgrown free tools but aren't ready for enterprise contracts.
Still deciding? See the best OptinMonster alternatives or the best Viral Loops alternatives, ranked with verified pricing.
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