OptinMonster vs Viral Loops Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| OptinMonster | Viral Loops | |
|---|---|---|
| Starts at | $7/mo | $49/mo |
| Number of plans | 4 | 4 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | flat-rate | hybrid |
Basic
- All Campaign Types
- 700+ Easy To Personalize Templates
- Page Targeting
- Time on Site and Page Triggers
- Scroll/Interest Triggers
- Optin and Success Views
- MonsterLeads™
- Real Human Support
- Basic Marketing Integrations
- Unlimited Campaigns and Subscribers
Plus
- A/B Testing
- Device Targeting
- Content Locking
- MonsterEffects™ & MonsterSounds™
- Yes/No Forms and Multiple Views
- Full Analytics Reporting
- Advanced Integrations
Pro
Popular- Exit Intent® Technology
- Revenue Attribution
- Countdown Timers
- Smart Tags™
- Click to Load Campaigns
- Referrer Targeting
- Cookie, JS, and Query Targeting
- Campaign Scheduling
- Webhooks
- Zapier and Uncanny Automator Integrations
- Google Analytics
- Remove OptinMonster Badge
- Pro Integrations
- 2 Sub-Accounts
Growth
- Geolocation Targeting
- New vs. Returning Visitor
- OnSite Retargeting®
- Follow-up Campaigns®
- Integrations with Shopify, WooCommerce, Magento, Easy Digital Downloads, MemberPress and more!
- Coupon Wheel Campaigns
- Success Scripts
- Custom Branding
- Custom JavaScript
- eCommerce Integrations
- Unlimited Sub-Accounts
Start-up
- Lead Generation Campaigns
- Basic Integrations
- Basic Fraud Identification
- Email Notifications
- Import & Export Participants
- No-Code Installation
- Bonus Action Points
- Social Sharing Tracking
Plus
- User & Customer Referral Campaigns
- The Milestone Referral Template
- Track every Step of the Customer Journey
- Themes for Viral Loops Pages
- Custom Domain
- reCaptcha Integration
- Full API Access
Growing
Popular- Double Opt-In
- HubSpot Integration & Workflows
- Remove Viral Loops Branding
- Automated Rewarding
- Stripe Rewarding
- Tremendous Rewarding
- Referral Revenue Tracking
- Audience-specific Notifications
Power
- Dedicated Account Manager
- Concierge Implentation
- Team Member Invites
- Priority & Video Support
- Unlimited access to AI campaign assistant
- AI-Powered advance Fraud Analysis (Coming Soon)
OptinMonster vs Viral Loops FAQ
- Which one is cheaper?
- OptinMonster starts lower at $7/mo, compared to $49/mo for Viral Loops.
- Can I use either one for free?
- Neither has a free plan. But Viral Loops offers a free trial.
- How do they charge?
- Different approach here. OptinMonster uses flat-rate pricing, while Viral Loops goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Viral Loops: At $49-$399/mo, Viral Loops sits mid-market — pricier than DIY referral widgets or Gleam-style giveaway tools, but far cheaper than enterprise loyalty/referral platforms like Talkable or Extole that require sales calls from day one. They're chasing growth-stage startups who've outgrown hacky spreadsheet referral programs but aren't ready for enterprise contracts.
Still deciding? See the best OptinMonster alternatives or the best Viral Loops alternatives, ranked with verified pricing.
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