OptinMonster vs Viral Loops Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| OptinMonster pricing | Viral Loops pricing | |
|---|---|---|
| Starts at | $7/mo | $49/mo |
| Number of plans | 4 | 4 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | flat-rate | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Basic
- All Campaign Types
- 700+ Easy To Personalize Templates
- Page Targeting
- Time on Site and Page Triggers
- Scroll/Interest Triggers
- Optin and Success Views
- MonsterLeads™
- Real Human Support
- Basic Marketing Integrations
- Unlimited Campaigns and Subscribers
Plus
- A/B Testing
- Device Targeting
- Content Locking
- MonsterEffects™ & MonsterSounds™
- Yes/No Forms and Multiple Views
- Full Analytics Reporting
- Advanced Integrations
Pro
Popular- Exit Intent® Technology
- Revenue Attribution
- Countdown Timers
- Smart Tags™
- Click to Load Campaigns
- Referrer Targeting
- Cookie, JS, and Query Targeting
- Campaign Scheduling
- Webhooks
- Zapier and Uncanny Automator Integrations
- Google Analytics
- Remove OptinMonster Badge
- Pro Integrations
- 2 Sub-Accounts
Growth
- Geolocation Targeting
- New vs. Returning Visitor
- OnSite Retargeting®
- Follow-up Campaigns®
- Integrations with Shopify, WooCommerce, Magento, Easy Digital Downloads, MemberPress and more!
- Coupon Wheel Campaigns
- Success Scripts
- Custom Branding
- Custom JavaScript
- eCommerce Integrations
- Unlimited Sub-Accounts
Start-up
- Lead Generation Campaigns
- Basic Integrations
- Basic Fraud Identification
- Email Notifications
- Import & Export Participants
- No-Code Installation
- Bonus Action Points
- Social Sharing Tracking
Plus
- User & Customer Referral Campaigns
- The Milestone Referral Template
- Track every Step of the Customer Journey
- Themes for Viral Loops Pages
- Custom Domain
- reCaptcha Integration
- Full API Access
Growing
Popular- Double Opt-In
- HubSpot Integration & Workflows
- Remove Viral Loops Branding
- Automated Rewarding
- Stripe Rewarding
- Tremendous Rewarding
- Referral Revenue Tracking
- Audience-specific Notifications
Power
- Dedicated Account Manager
- Concierge Implentation
- Team Member Invites
- Priority & Video Support
- AI-Powered advance Fraud Analysis
OptinMonster vs Viral Loops FAQ
- Which one is cheaper?
- OptinMonster starts lower at $7/mo, compared to $49/mo for Viral Loops.
- Can I use either one for free?
- Neither has a free plan. But Viral Loops offers a free trial.
- How do they charge?
- Different approach here. OptinMonster uses flat-rate pricing, while Viral Loops goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. OptinMonster: OptinMonster sits mid-pack for lead-gen/popup tools — pricier than bare-bones WordPress plugins but cheaper than full marketing suites like Unbounce or HubSpot's popup features. They're clearly chasing SMBs and content sites who want conversion tools without buying an entire CRM. Viral Loops: At $49-$399/mo, Viral Loops sits mid-market — priced above bare-bones referral widget tools but well under enterprise loyalty/referral platforms that require annual contracts and custom quotes. They're clearly chasing SMBs and growth teams who want enterprise-style referral mechanics without an enterprise sales process.
Still deciding? See the best OptinMonster alternatives or the best Viral Loops alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial