PostHog vs Segment Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- Generous free monthly tier
- Community support
- 1 project, 1-year data retention
- Unlimited team members
Pay-as-you-go
- Generous free monthly tier
- Usage-based pricing
- Standard support
- Unlimited team members
- No limits on tracked users
- API access
- Google, Github, and Gitlab SSO
Customer Data Pipeline
- Collect and unify real-time events with customer data in the warehouse
- Send customer data to 700+ apps
- Govern data for quality and compliance
- Sources
- Destinations
- Functions
- Reverse ETL
- Developer Tools
- Public API
- Protocols
- Monthly tracked users
- Throughput Limit
- Seats
- Payment method
- Contract length
- Email/Web support
- On-demand videos and documentation
- Dedicated Support
- Customer Success Manager
- Advisory Services or Professional Services
- Uptime SLA
- Account security
- Multi-factor authentication
- Single Sign-on
- Granular roles and user permissions
- Certifications
- HIPAA-eligibility
- Regional Segment (EU or US)
Customer Data Platform
- Unify events and warehouse data into governed, identity‑resolved profiles
- Build AI‑powered audiences from a complete customer view
- Activate profiles across tools to power journeys and campaigns
- Sources
- Destinations
- Functions
- Reverse ETL
- Developer Tools
- Public API
- Protocols
- Identity resolution
- Profile API
- Profile Sync
- Profile Explorer UI
- Traits
- Predictive traits
- Recommendation Traits
- Audiences
- Generative Audiences
- Recommendation Audiences
- Predictive Audiences
- Journeys
- Monthly tracked users
- Throughput Limit
- Seats
- Payment method
- Contract length
- Email/Web support
- On-demand videos and documentation
- Dedicated Support
- Customer Success Manager
- Advisory Services or Professional Services
- Uptime SLA
- Account security
- Multi-factor authentication
- Single Sign-on
- Granular roles and user permissions
- Certifications
- HIPAA-eligibility
- Regional Segment (EU or US)
PostHog vs Segment FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- PostHog has a free plan. Segment doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. PostHog uses usage-based pricing, while Segment goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. PostHog: PostHog is aggressively undercutting Mixpanel and Amplitude on price while bundling more tools (feature flags, session replay, A/B testing) into one platform. They're going after product-led growth companies that don't want to stitch together five point solutions at enterprise prices. Segment: Segment sits at the premium end of the CDP market, competing with mParticle and Tealium rather than scrappy challengers like RudderStack. They're going after mid-market and enterprise teams that want a trusted, well-integrated data backbone and are willing to pay for the Twilio ecosystem halo.
Keep tabs on both.
We'll monitor pricing changes for PostHog and Segment and let you know when something moves.