PostHog vs Segment Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| PostHog pricing | Segment pricing | |
|---|---|---|
| Starts at | Custom | Custom |
| Number of plans | 2 | 2 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | usage-based | custom |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Full monthly free tier on every product
- Unlimited team members
- 1 project, 1-year data retention
- Community support
Pay-as-you-go
Popular- Unlimited usage
- 6 projects – up from 1
- 7-year data retention – up from 1 year
- Email support – or Slack over $2k/mo
Customer Data Pipeline
- Collect and unify real-time events with customer data in the warehouse
- Send customer data to 700+ apps
- Govern data for quality and compliance
Customer Data Platform
- Unify events and warehouse data into governed, identity‑resolved profiles
- Build AI‑powered audiences from a complete customer view
- Activate profiles across tools to power journeys and campaigns
PostHog vs Segment FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- PostHog has a free plan. Segment doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. PostHog uses usage-based pricing, while Segment goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. PostHog: PostHog undercuts the Amplitude/Mixpanel/Segment crowd by bundling analytics, session replay, feature flags, and experimentation into one usage-based bill instead of forcing you to buy separate tools at separate seat-based prices. It's aimed at engineering-led teams who'd rather pay for what they consume than negotiate a per-seat contract for each product category. Segment: Hiding pricing entirely (even estimates) signals a premium, enterprise-first play aimed at mid-market and up — they're not competing with self-serve tools like RudderStack on price transparency, they're competing on trust and sales-assisted onboarding.
Still deciding? See the best PostHog alternatives or the best Segment alternatives, ranked with verified pricing.
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