Product Fruits vs airfocus Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Product Fruits airfocus
Starts at $111/mo Custom
Number of plans 3 2
Free plan
Free trial
Pricing model usage-based custom

Starter

$111/mo

Pro

$187/mo

Business

$374/mo

Professional

Custom
  • Unlimited free contributors & workspaces
  • Roadmaps
  • Advanced prioritization
  • Custom product hierarchy (3 levels)
  • Feedback & Insights management
  • Branded customer or stakeholder portal
  • All view types
  • Core integrations
  • airfocus agent
  • MCP server
  • Objectives & OKRs
  • SAML SSO

Enterprise

Popular
Custom
  • Objectives & OKRs
  • Portfolio management & dashboards
  • Capacity planning
  • Insights agent
  • Activity & progress reporting
  • Custom product hierarchy (unlimited levels)
  • Jira Server & Azure DevOps Server integrations
  • Salesforce integration
  • Portal SSO protection
  • IP address whitelisting
  • Enterprise-level onboarding & training
  • SAML SSO
  • SCIM provisioning

Product Fruits vs airfocus FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Neither has a free plan. But Product Fruits offers a free trial.
How do they charge?
Different approach here. Product Fruits uses usage-based pricing, while airfocus goes with custom. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Product Fruits: Sits mid-to-premium in the user onboarding/product adoption space — pricier than lightweight tooltip tools but cheaper than full-blown digital adoption platforms with enterprise price tags. They're going after growing SaaS companies that have outgrown DIY onboarding hacks but aren't ready for six-figure enterprise contracts. airfocus: By hiding all pricing, airfocus signals it's playing in the mid-to-premium tier of the product management tool space, competing more with Productboard and Aha! than with cheaper self-serve tools like Trello or ClickUp. This is a positioning built for landing mid-market and enterprise product teams who expect a sales-assisted buying process, not price-sensitive startups shopping by feature checklist.

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