Product Fruits vs ProductBoard Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Product Fruits ProductBoard
Starts at $111/mo $25/mo
Number of plans 3 4
Free plan
Free trial
Pricing model usage-based hybrid

Starter

$111/mo

Pro

$187/mo

Business

$374/mo

Free

$0/mo
  • Full Spark access (insights, skills, automations, integrations)
  • Unlimited roadmaps & prioritization
  • 500 feedback notes
  • 25 Contributors
  • 1 Teamspace & 1 Product Portal

Plus

$25/mo
  • Increased AI credit limits
  • Manual & dynamic customer segments
  • Feedback loop closing
  • Product usage integrations (Amplitude, Mixpanel)

Business

Popular
$75/mo
  • Unlimited feedback notes
  • Unlimited teamspaces
  • Shared skills library
  • 2 Product Portals
  • Portal customization
  • Enhanced platform customization

Enterprise

Custom
  • Unlimited Contributors
  • SAML SSO, SCIM provisioning & enhanced data governance
  • Custom roles & permissions
  • Salesforce integration
  • Live onboarding & customer support
  • Full platform customization

Product Fruits vs ProductBoard FAQ

Which one is cheaper?
ProductBoard is the cheaper option, starting at $25/mo vs $111/mo for Product Fruits.
Can I use either one for free?
ProductBoard has a free plan. Product Fruits doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Product Fruits uses usage-based pricing, while ProductBoard goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Product Fruits: Sits mid-to-premium in the user onboarding/product adoption space — pricier than lightweight tooltip tools but cheaper than full-blown digital adoption platforms with enterprise price tags. They're going after growing SaaS companies that have outgrown DIY onboarding hacks but aren't ready for six-figure enterprise contracts. ProductBoard: At $25-75/mo per maker, ProductBoard sits mid-to-premium in the product management tooling space — pricier than lightweight roadmap tools but cheaper than full enterprise suites, positioning itself as the serious choice for PM teams that have outgrown spreadsheets and Trello-style boards. They're clearly chasing mid-market and up, not solo indie makers who'll live on Free forever.

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