Qlik vs Amplitude Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- AI-powered analytics
- Access to Answers Agents
- Access to MCP Server
- Connect and combine 100s of data sources with standard connectors
- Interactive data visualizations and dashboards
- Move data to Qlik Cloud Analytics with Qlik Talend Cloud for relational and SaaS data sources
- Share analytics and collaborate with your team
- 5 GB max app size
- Qlik Community Support
- Automate report generation and delivery
- No code automation builder triggers dynamic actions across systems
Standard
- No cost for additional users
- Leverage unstructured data and GenAI for deeper insights
- Access to additional Answers Agents
- Managed and shared spaces for governance and collaboration
- Connect additional Qlik Talend Cloud data sources (cloud, SAP - Mainframe & legacy)
- Use augmented advanced analytics
- 24x7 sec 1 support
Premium
Popular- Predictive analytics powered by automated machine learning
- Additional GenAI capacity
- Access to additional Answers Agents
- Anonymous access (public access)
- Seamless data extraction from SAP systems into Qlik Cloud
- Data lineage connectors
- 10 GB max app size
- Guided customer success onboarding
Enterprise
- Adds scale for large customer deployments
- Greater quantities of included capabilities – Reporting, Automations, Public Access, AI Assistant, Machine Learning Models and Data Set Size
- 15 GB Apps as standard
- Larger Apps support, up to 40 GB, more apps and up to 50 GB per app with additional purchase
- Multi-Region tenants
- Personalized customer success plan and onboarding
Free
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Qlik vs Amplitude FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Amplitude has a free plan. Qlik doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Qlik: Qlik sits in the mid-to-premium range for BI tools — not as accessible as Power BI's entry points, but not as aggressively enterprise-only as MicroStrategy. They're clearly targeting mid-market and up, competing with Tableau and Looker for teams that want governed, scalable analytics without going full custom from day one. Amplitude: They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams.
Keep tabs on both.
We'll monitor pricing changes for Qlik and Amplitude and let you know when something moves.