RocketReach vs Apollo.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| RocketReach | Apollo.io | |
|---|---|---|
| Starts at | $33/mo | $49/mo |
| Number of plans | 3 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | per-seat | per-seat |
Essentials
- Unlimited personal & professional emails
- 1,200 Exports Per Year
- Send up to 500 emails per day
Pro
Popular- Unlimited personal & professional emails
- Unlimited mobile & direct phone numbers
- 3,600 Exports Per Year
- Technographics, news, and org charts
- Autopilot 10 active jobs
- Salesforce, Outreach, Hubspot, Salesloft, and Bullhorn Integrations
Ultimate
- Unlimited personal & professional emails
- Unlimited mobile & direct phone numbers
- 20,000 Exports Per Year
- Autopilot 25 active jobs
- Salesforce, Outreach, Hubspot, Salesloft, and Bullhorn Integrations
- Salesforce Custom Mapping
- Intent Data
- Healthcare Data
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
Basic
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- US Dialer (credits apply)
Professional
Popular- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 6 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- US Dialer (credits apply)
Organization
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- US Dialer (credits apply)
RocketReach vs Apollo.io FAQ
- Which one is cheaper?
- RocketReach starts lower at $33/mo, compared to $49/mo for Apollo.io.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. RocketReach: They're mid-market priced — cheaper than ZoomInfo or Apollo's higher tiers but not trying to be the budget option. The $33 entry point and free 5-lookup tier are clearly aimed at pulling in individual SDRs and freelancers who might eventually convert or expand to team seats. Apollo.io: Apollo is playing the affordable alternative card against ZoomInfo and Outreach — you get a combined database + engagement platform at a fraction of what those point solutions cost separately. They're squarely targeting SMBs and growth-stage sales teams who can't justify five-figure contracts but need more than a basic LinkedIn workflow.
Keep tabs on both.
We'll monitor pricing changes for RocketReach and Apollo.io and let you know when something moves.