Square vs Adapty Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Square Free
- POS app for any payment
- Online site
- Item library
- Invoicing
- Booking
- Checking and savings accounts
Square Plus
Popular- POS features for every industry
- Lower processing fees
- Loyalty rewards program
- Email and text message marketing
- Staff management
Square Premium
- 24/7 priority support
- Advanced reporting
- Lowest processing fees
- More text message marketing
- No gift card load fees
Square Pro
Pro
Free
Enterprise
- Custom pricing
- White-glove onboarding and migration
- 24/7 support in a dedicated Slack channel
- Dedicated success manager
- Regular growth insights
- Custom data exports
- Custom contract and SLAs
- Data residency in the US or EU
- SOC2 certified
Custom pricing
Square vs Adapty FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Square uses flat-rate pricing, while Adapty goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Square: Square sits in the accessible middle — not as cheap as Stripe for pure online processing, not as enterprise-heavy as Adyen or Worldpay. They're clearly targeting SMBs and brick-and-mortar businesses who want an all-in-one POS ecosystem without a complex contract. Adapty: They're positioning as the low-friction, founder-friendly option — no upfront cost means zero risk to start, which undercuts flat-fee competitors like RevenueCat's paid tiers for small apps. At scale, 1% of revenue is a meaningful line item, so they're competing on ease-of-entry rather than being the cheapest option for high-revenue apps.
Keep tabs on both.
We'll monitor pricing changes for Square and Adapty and let you know when something moves.