Square vs Adapty Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Square Free
- POS app for any payment
- Online site
- Item library
- Invoicing
- Booking
- Checking and savings accounts
Square Plus
Popular- POS features for every industry
- Lower processing fees
- Loyalty rewards program
- Email and text message marketing
- Staff management
Square Premium
- 24/7 priority support
- Advanced reporting
- Lowest processing fees
- More text message marketing
- No gift card load fees
Pro
- Open-source SDKs for all mobile platforms
- Web payments (Stripe, Paddle, or custom)
- Cross-platform subscription sync with sharing controls
- Global infrastructure across 100+ countries
- Reliable SDK performance on slow networks or offline
- Server-side API, webhooks and cloud data export
- Revenue, MRR, churn, ARPU, 10+ conversion metrics and more
- Full install-to-purchase funnel and cumulative LTV
- Cohort analysis with predictive LTV and revenue
- Filter or group by country, platform, product, custom attributes and more
- Dashboards for one app or many, with scheduled email reports
- No-code integrations with marketing, analytics and cloud platforms
- Drag-and-drop intuitive editor
- Fast-loading and native paywalls, smooth on device
- 50+ proven templates + AI generator
- Supports video, animations, timers, sliders, trial toggles, quizzes, personalization and more
- Built-in localization via AI or manual import/export
- Create new pricing and visuals and deploy them without app updates
- Use our no-code builder or your custom remote config
- Segment users by attributes or behavior to personalize their flow
- A/B testing engine: custom traffic splits, unlimited variants and early winner predictions
- No-code integrations with engagement platforms
- Built-in CRM: view user purchase history and resolve support cases
- Revenue and LTV predictions at the cohort level
- Early winner predictions for A/B tests
- Autopilot: AI-suggested pricing experiments
- AI Paywall Generator
- Automatic paywall localization
- Discord community of app builders
- Forum and knowledge base
- Email support
- Live chat support for paid customers
Enterprise
Popular- Custom pricing
- White-glove onboarding and migration
- 24/7 support in a dedicated Slack channel
- Dedicated success manager
- Regular growth insights
- Custom data exports
- Custom contract and SLAs
- Data residency in the US or EU
Square vs Adapty FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Square uses flat-rate pricing, while Adapty goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Square: Square sits in the middle-to-low end on sticker price, using the free tier as a wedge against Shopify POS and Clover, who rarely give away that much for nothing. The real competitive battle happens on processing rates, not the monthly fee, which is where Square tries to win small merchants who'd otherwise get nickel-and-dimed elsewhere. Adapty: This undercuts flat-fee subscription analytics tools for early-stage apps (free until $5K/month is generous) but can get pricier than a fixed monthly fee once an app scales into serious revenue. They're clearly targeting indie devs and small mobile teams first, then riding the revenue-share model up as those apps grow — betting on volume over big enterprise contracts.
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