Zoho Analytics vs Amplitude Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Zoho Analytics pricing | Amplitude pricing | |
|---|---|---|
| Starts at | $24/mo | Custom |
| Number of plans | 4 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | per-seat | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
BASIC
- Starts at 2 Users
- Starts at 0.5 Million Rows
STANDARD
- Starts at 5 Users
- Starts at 1 Million Rows
PREMIUM
Popular- Starts at 15 Users
- Starts at 5 Million Rows
ENTERPRISE
- Starts at 50 Users
- Starts at 50 Million Rows
Free
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- Advanced User Mgmt (incl RBAC)
Zoho Analytics vs Amplitude FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Zoho Analytics uses per-seat pricing, while Amplitude goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Zoho Analytics: Zoho undercuts most BI/analytics competitors like Tableau or Domo at the entry level, positioning itself as the budget-friendly way to get real analytics without enterprise BI pricing. But Enterprise at $455/mo plus a custom Dedicated Compute tier shows they're still chasing bigger accounts that need dedicated infrastructure, not just SMBs. Amplitude: There's no visible price tag past Plus, which itself signals Amplitude is playing a premium, enterprise-oriented game rather than competing on sticker shock. They're clearly chasing product-led orgs willing to invest serious budget once analytics becomes mission-critical, not scrappy startups comparison-shopping on a pricing page.
Still deciding? See the best Zoho Analytics alternatives or the best Amplitude alternatives, ranked with verified pricing.
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