Zoho Analytics vs Amplitude Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Zoho Analytics | Amplitude | |
|---|---|---|
| Starts at | $24/mo | Custom |
| Number of plans | 4 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | per-seat | usage-based |
BASIC
- Starts at 2 Users
- Starts at 0.5 Million Rows
STANDARD
- Starts at 5 Users
- Starts at 1 Million Rows
PREMIUM
Popular- Starts at 15 Users
- Starts at 5 Million Rows
ENTERPRISE
- Starts at 50 Users
- Starts at 50 Million Rows
Free
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Zoho Analytics vs Amplitude FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Zoho Analytics uses per-seat pricing, while Amplitude goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Zoho Analytics: Zoho sits firmly in the budget-to-mid-market band — well below Tableau or Looker, and competitive with Power BI embedded scenarios. They're going after cost-conscious SMBs and Zoho ecosystem users who want analytics without a six-figure contract. Amplitude: They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams.
Keep tabs on both.
We'll monitor pricing changes for Zoho Analytics and Amplitude and let you know when something moves.